A. Parasuraman

A. "Parsu" Parasuraman is a marketing professor and author. He is the Professor and the James W. McLamore Chair in Marketing at the University of Miami.[1][2]

Prof. Parsu Parasuraman

Education

Parasuraman got his bachelor's degree in Mechanical Engineering from IIT Madras and MBA in Marketing from Indian Institute of Management Ahmedabad in 1970 and 1972 respectively.[1][2] He then proceeded to the United States where he gained a doctorate in Business Administration from Indiana University in 1975.[1]

Career

Parasuraman was one of the co-authors of the classic study on Services marketing,[3] which developed the concept of SERVQUAL. The SERVQUAL model has become fundamental in the analysis of marketing in the services sector and one of the highest cited marketing papers ever.

He has also been involved in developing the Technology Readiness Index (TRI), which measures the degree of technological adoption in businesses.[4] Technology readiness

References
  1. "Marketing Legends: A. Parsu Parasuraman". ama.org. Retrieved February 8, 2018.
  2. "A. Parasuraman". Retrieved February 8, 2017.
  3. Parasuraman, A.; Valarie Zeithaml; Leonard Berry (1988). "SERVQUAL: A multiple-item scale for measuring consumer perceptions of service quality". Journal of Retailing. 64 (1): 12–40.CS1 maint: ref=harv (link)
  4. "Professor A. Parasuraman". Retrieved February 8, 2018.
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