Abby Jimenez

Abby Jimenez was an advertising executive in the Philippines.

Abby Jimenez
Born(1958-09-25)September 25, 1958[1]
DiedFebruary 26, 2016(2016-02-26) (aged 57)[1]
Philippines
NationalityPhilippines
OccupationAdvertising
OrganizationPublicis JimenezBasic
Woo Consulting
Spouse(s)Ramon Jimenez, Jr.,
Philippine tourism secretary
ChildrenSassa Jimenez,
fashion designer
RelativesRamon T. Jimenez
father-in-law
prominent labor lawyer
AwardsAd Agency
of the year (2007)[2]

She was a chairman of Publicis JimenezBasic (sometimes Jimenez Basic),[3] an advertising agency in the Philippines.[4] She and her husband Mon Jimenez were featured on the cover of Adobo Magazine in February 2009.[5] Her firm Publicis JimenezBasic with 120 employees[6] managed advertising accounts for Philippine brands such as Decolgen,[7] Jollibee,[8] Skyflakes, and Lucky Me,[9] and for clients such as Unilab,[10] Greenwich Pizza,[11] and Manila Bulletin.[12] In 2011 her husband Ramon Jimenez, Jr. was chosen to be the tourism secretary for the Philippines.[13][14]

Her firm handled public advocacy campaigns including one to encourage Philippine families to eat meals together.[15] Jimenez and her husband began a firm helping clients with media and marketing issues entitled Woo Consultants.[16] She was a judge for advertising awards including the Tambuli Awards sponsored by the University of Asia and the Pacific.[17] She spoke at industry conferences.[18] In 2007, her agency was named Agency of the Year.[2][6]

She was the mother of Philippine fashion designer Sassa Jimenez.[19] She died in 2016 of lower motor neuron disease.

References
  1. entered by family member
  2. Nanette Franco- Diyco (September 5, 2009). "Agency of the Year". Business World Online: Weekender. Retrieved 2010-12-30. Advertising Agencies of the Philippines). This is the 12th AOY year following more than a decade of glorious wins: ... 2006, Jimenez Basic...
  3. "Nescafé wins the Bronze Prize at the Tambuli Awards". Philippine Star. August 24, 2009. Archived from the original on January 31, 2013. Retrieved 2010-12-30. Publicis JimenezBasic Immediate past chairman Abby Jimenez...
  4. "Brandie Tan & Tin Sanchez". adobo magazine. 2010-12-30. Archived from the original on 2011-07-07. Retrieved 2010-12-30. Tragedies may come in threes, but fortune and fame often come to partnerships of two. ... Mon and Abby Jimenez.
  5. "Magazine cover". adobo magazine. January–February 2009. Retrieved 2010-12-30. (note: Mon and Abby Jimenez were pictured on the cover of this magazine)
  6. "2007 Agency of the Year". Mekeni's Land. 2007. Archived from the original on 2011-07-14. Retrieved 2010-12-30. Congratulations to the 120 member-strong agency under the helm of Mon & Abby Jimenez.
  7. Jack Sotto (13 June 2007). "Decolgen takes humorous approach". campaign. Retrieved 2010-12-30. Created by local agency Jimenez Basic,. ... The campaign, by Mon and Abby Jimenez, ...
  8. Nanette Franco- Diyco (December 9, 2010). "Christmas wishes with Jollibee". Business World Online. Archived from the original on January 18, 2013. Retrieved 2010-12-30. Jollibee goes out of its way annually to produce a tug-at-the-heart Christmas commercial ... I’m glad that advertising agency Publicis JimenezBasic selected this theme ...
  9. Aye Ubaldo (2010-12-30). "UP Diliman Tops the 11th IMC Students' Competition". Philippine Association of National Advertisers Foundation (PANA). Archived from the original on 2010-12-17. Retrieved 2010-12-30. ... Mon and Abby Jimenez to head MaxMarketing, the planning and research group for JimenezBasic.
  10. Nanette A. Franco-Diyco (June 23, 2007). "Hard-hitting humor". Business World Weekender. Retrieved 2010-12-30. Credits. Client-company, Unilab. Cherish Canizares, category marketing manager; Alex Fernandez, marketing director; Ida Atis, brand manager. Advertising agency, Jimenez Basic. Mon and Abby Jimenez
  11. Nanette Franco- Diyco (August 22, 2009). "Greenwich conquers pizza world". Business World Online: Weekender. Retrieved 2010-12-30. Greenwich and its advertising agency Publicis Jimenez Basic have hit it big with the youth using delectable humor.
  12. Nanette Franco- Diyco (August 1, 2009). "The Bulletin on balance". Business World Online: Weekender. Retrieved 2010-12-30. Publicis Jimenez Basic’s newly launched television commercials of Manila Bulletin precisely holler: "There is good news." A
  13. Kathrina Alvarez-- Sunnex (August 13, 2011). "Tourism Secretary resigns". Sun Star. Archived from the original on August 16, 2011. Retrieved August 13, 2011. ... advertising executive Ramon Jimenez...
  14. Aurea Calica (August 14, 2011). "P-Noy still looking for next DOT chief". Philippine Star. Archived from the original on January 4, 2013. Retrieved 2011-08-13.
  15. Nanette Franco- Diyco (September 27, 2008). "Steering the parental ship via advocacy ads". Business World Online: Weekender. Retrieved 2010-12-30. The advocacy campaign of advertising agency Jimenez Basic started several months ago with growing frequency, using traditional media, print, radio, TV and billboards. ... eating together is a simple but effective means for parents to raise happy healthy successful children."
  16. "Back in the game". adobo magazine. 2011-08-13. Archived from the original on 2012-03-16. Retrieved 2011-08-13. Mon and Abby Jimenez have opened WOO Consultants ... According to Abby Jimenez, WOO is "a marketing and media consultancy, not an ad agency," but agency folks will recognize a few names. ...
  17. "University of Asia and the Pacific's Tambuli Awards 2009". Tambuli Awards. 2009. Retrieved 2010-12-30. Even then, entries still had to undergo the discernment of the Tambuli Awards 2009’s board of judges composed of the most prestigious figures the awards have ever seen.... Publicis JimenezBasic Immediate Past Chairman Abby Jimenez...
  18. "2009 ASAP Conference Business Refreshed Ideas of Advertising Suppliers". Web Phil Info.com Inc. August 25, 2009. Retrieved 2010-12-30. Chief Executive Officers of Woo Consultancy Mon and Abby Jimenez who exposed the ins-and-outs of “Family in Business” and University of Asia and the Pacific Professor, Dr. Bernardo Villegas who tackled “Economic Prospects.”
  19. Lorra Elena Angbue-Te (Oct 16, 2008). "Young designer shows her stuff". Philippine Inquirer. Archived from the original on 2012-08-31. Retrieved 2010-12-30. Twenty-one-year-old Sassa Jimenez, preparing for Philippine Fashion Week, gives off a fresh vibe and talks in a delicate voice, apparently wise beyond her years. ... Her parents, Mon and Abby Jimenez of JimenezBasic, have undoubtedly influenced Sassa’s inclination towards the arts.
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