Accell

Accell Group N.V. is a bicycle company based in Heerenveen, Netherlands. They own the bicycle brands Atala, Babboe, Batavus, Carraro Cicli, Ghost, Haibike, KOGA, Lapierre, Loekie, Nishiki, Raleigh, Sparta, Torker, Tunturi, Van Nicholas, Winora, and XLC components.[1]

Not to be confused with Accel, Acel, or Acell.
Accell Group NV
TypeDesign, Manufacture
IndustryTransportation
Fateactive
Headquarters
Heerenveen
,
Netherlands
Areas served
Canada, Europe, USA
ProductsBicycles, Electric bicycles
Websitewww.accell-group.com

Accell sells about 1.1 million bicycles a year, mainly in the American and European markets.[2]

In 2017, Accell lost the contract to sell bicycles through the outdoor chain Dick's Sporting Goods. This resulted in a yearly net loss of nearly $6 million.[3]

In August 2019, Accell sold Diamondback, Redline, and IZIP Electric Bikes to Regent, LP. Regent and Accell also announced that they will partner for two years to distribute Raleigh, Haibike, and Ghost, which Accell continues to own.[4]

References
  1. "Accell reorganizes in North America with plan to take on The Big Three". Bicycle Retailer. BRAIN. Retrieved 5 April 2018.
  2. "Accell Company Profile". Accell Group N.V. Retrieved 27 June 2019.
  3. "Loss of Dick's contract forces major adjustments at Accell NA". Bicycle Retailer and Industry News. Retrieved 2018-06-17.
  4. "Accell Group sells Diamondback, Redline and IZIP to Regent LP, Mavic's new owner". Bicycle Retailer and Industry News. Retrieved 2019-08-07.


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