Ad Infinitum (band)

Ad Infinitum were a musical group which were part of the Factory Records label. They were formed by Lindsay Reade, who was married to label manager Tony Wilson at the time. The group was composed of members of A Certain Ratio, and New Order bassist Peter Hook.[1]

This article is about the short-lived British musical group. For the symphonic metal musical group, see Ad Infinitum (symphonic metal band).
Ad Infinitum
OriginManchester
Genres
Years active1984
Labels
Associated acts
Past members

In 1984, the group recorded its sole single, a cover of the Joe Meek song "Telstar", with the B-side being "Telstar in a Piano Bar". The song had original lyrics written by Reade in its first version, which were rejected by Meek's publishers, and replaced by more abstract and unintelligible vocals.[2] Lindsay Reade explained:[3]

I knew it wouldn’t be a hit in that event. We salvaged things but it didn’t correspond to my vision at all. Hooky (Peter Hook) came in and remixed the whole track; it felt like a drastic haircut and sounded a bit disco when he’d finished. He put my voice through a Vocoder so the words couldn’t be distinguished. The sleeve was a bit state-of-the-art for its time. Each one had a hologram of a spaceship stuck to it. I’d managed to get a job lot of these holograms cheap. I called the band Ad Infinitum, inspired by something Tony had typed on the envelope of one of his letters.

This single was one of the first records with a holographic cover.[4]

References
  1. "Peter Hook and Lindsay Reade cover 'Telstar' on Factory Records rarities compilation". FACT Magazine. 17 September 2012. Retrieved 18 September 2020.
  2. Friedlander, Emilie (14 September 2012). "Stream: Rare Track From New Factory Records Comp". The FADER. Retrieved 18 September 2020.
  3. "Strut Records release rare Ad Infinitum track on latest compilation". Culture Addicts. 16 September 2012. Retrieved 18 September 2020.
  4. Spice, Anton (15 June 2016). "Freaky Formats: Holographic vinyl". The Vinyl Factory. Retrieved 18 September 2020.


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