Ala Story

Ala Story (born 1907, Vienna, Austria-Hungary; d. 1972, Santa Barbara, California),[1] born Emilie Anna Maria Heyszl von Heyszenau,[2] was a gallerist and curator, as well as the director of the American British Art Center in New York and the Santa Barbara Museum of Art (1952–57).[1] She was the daughter of an Austrian colonel and cavalry commandant, W. von Heyszenau, and traced her lineage on her mother's side back to a 12th-century minnesanger, Hoffman van der Aue.[3][4]

Ala Story
Born
Emilie Anna Maria Heyszl von Heyszenau

1907 (1907)
Vienna, Austria-Hungary
Died1972 (aged 64–65)
Santa Barbara, California, U.S.
EducationAcademy of Fine Arts Vienna
OccupationGallerist, curator
Partner(s)Margaret Mallory
AwardsHonorary Master of Fine Arts from the University of California, Santa Barbara (1968)

Career

She trained as an artist at the Academy of Fine Arts in Vienna but in 1928, upon seeing a van Gogh show, realized she did not have the talent to be a painter.[5] She moved to London in her twenties and worked at the Beaux Arts Gallery in Mayfair. Over the next decade, Story worked at several other London galleries, including the Redfern Gallery; Lucy Wertheim Gallery, where she was director; and the Storran Gallery near the Royal Academy, in which she was a partner.[5] After her marriage—likely a marriage of convenience to make emigrating to Britain easier[6] — she returned to Redfern Gallery as a director in 1936, and then took over the Stafford Gallery in St. James's, which she transformed into the British Art Centre, a non-profit dedicated to purchasing contemporary art for museums.[5]

Emigration to the United States

In 1940, after the onset of World War II, Story moved to New York and established the American British Art Center, which was dedicated to supporting British artists.[5][7] In 1944, the Center became one of two exclusive representatives for American folk artist Grandma Moses.[8] The center was reopened in 1949 in a bookshop.[9] Story spent some summers in the late 1940s and the 1950s in Great Barrington, Massachusetts, where she organized some local shows, including one of Grandma Moses, and was close friends with Erica Anderson, director of the Albert Schweitzer Friendship House.[10] During the 1940s Story became known for "her quest for talent and her energy and enthusiasm in circulating exhibits of outstanding art works" in American museums.[4]

In 1952 Story was appointed the second director of the Santa Barbara Museum of Art.[11] Story substantially expanded the museum's collections of European and Asian art and created the Pacific Coast Biennial, to which she invited rising stars in West Coast art such as Richard Diebenkorn.[5] The museum presented over 50 exhibitions a year during her tenure.[4]

Story left the museum in 1957, due to "an accumulation of fatigue."[12] Upon her retirement, the museum established the Ala Story Fund in her honor.[1] She began serving as consultant to the University of California, Santa Barbara art galleries in 1963 and donated more than 50 prints from the 16th through 18th centuries to their study collection.[4] She was awarded an honorary Master of Fine Arts from the university in 1968.[4] Story organized exhibitions for both the SBMA and UC Santa Barbara after her retirement, including a Hans Burkhardt retrospective and a comprehensive exhibition of the work of William Merritt Chase.[13][14][15][16]

Personal life

Story lived with her partner, Margaret Mallory, in New York and later in Montecito.[17][18][6] In 1947 she partnered with Mallory to produce art films on subjects such as Henry Moore, French tapestries, and Grandma Moses, the last of which was nominated for an Academy Award for Two-Reel Short Film in 1950.[1] Their production company was called Falcon Films.[19] Story and Mallory were active hostesses in Santa Barbara society, with events earning multiple mentions in the Los Angeles Times.[20][21][22] Mallory donated Story's papers from 1941–1970 to the Archives of American Art.[23]

References
  1. Seldis, Henry J. (4/9/1972). "Ala Story (1907-72): In Memoriam". Los Angeles Times. Check date values in: |date= (help)
  2. "Ala Story (1907-1972)". data.bnf.fr. Retrieved 2020-08-05.
  3. "Art Experiment: The British Art Centre Holds its First Exhibition at Stafford Gallery in St. James's Place". The Bystander. 22 November 1939.
  4. "Mrs. Ala Story is dead; a lifetime of service to the arts". Santa Barbara News-Press. 3 April 1972.
  5. "Three female gallerists who changed the course of British art | Blog | Royal Academy of Arts". www.royalacademy.org.uk. Retrieved 2020-08-05.
  6. Brunner, Andreas (December–January 2017). "Lesbische Netzwerke im Exil" (PDF). Lambda Nachrichten. 39: 46–48. Check date values in: |date= (help)
  7. "British Art Center to Operate Gallery: Group allied with Americans to show works this month". The New York Times. November 19, 1940.
  8. "Galerie St. Etienne - Anna Mary Robertson ("Grandma") Moses at Galerie St. Etienne - Biography". www.gseart.com. Retrieved 2020-08-05.
  9. "Van Gogh Display Opening on Friday". The New York Times. October 17, 1949.
  10. Drew, Bernard A.; Eagle, Special to The. "Bernard A. Drew: Artistic women who shone out west". The Berkshire Eagle. Retrieved 2020-08-05.
  11. "Art Helps Tell 'Story of Pershing Square'". Los Angeles Times. 22 June 1952.
  12. "Santa Barbara Art Aide Quits". Los Angeles Times. 21 April 1957.
  13. "Christmas Spirit Abounds in Southland Art Exhibits". Los Angeles Times. 11 December 1960.
  14. Seldis, Henry J. (17 January 1971). "'Constructivist Tendencies' Show at UC Santa Barbara". Los Angeles Times.
  15. Seldis, Henry J. (23 April 1961). "Abstractionist defends his sensitive craft". Los Angeles Times.
  16. Seldis, Henry J. (25 October 1964). "Rescue of William Chase from Oblivion". Los Angeles Times.
  17. "Gale General OneFile - Document - Britain by the Pacific: Santa Barbara Museum of Art, California, has one of the finest holdings of 20th-century British art in America, the creation of a discerning and committed group of collectors. Peyton Skipwith makes a selection of highlights of its paintings and drawings". go.gale.com. Retrieved 2020-08-05.
  18. "Deaths". Los Angeles Times. 7 April 1972.
  19. "Fine Arts Collections | Art Museum - UC Santa Barbara". www.museum.ucsb.edu. Retrieved 2020-08-05.
  20. Curletti, Rosario (31 January 1960). "Santa Barbara Scene: City Welcomes Noted Visitors". Los Angeles Times.
  21. Curletti, Rosario (25 September 1955). "Variety Spices the Calendar for Santa Barbara Society". Los Angeles Times.
  22. Curletti, Rosario (13 March 1960). "Santa Barbara: Von Soostens to Trek Up Amazon". Los Angeles Times.
  23. "A Finding Aid to the Ala Story papers, 1941-1970". www.aaa.si.edu. Retrieved 2020-08-05.
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