AppLovin

AppLovin is a mobile marketing platform. The company was founded in 2012, but operated in stealth mode until 2014.[4] AppLovin is headquartered in Palo Alto, California.[5]

AppLovin
TypePrivate
IndustryMobile advertising
Founded2012 (2012)
Founders
  • Adam Foroughi
  • Andrew Karam
  • John Krystynak
[1]
Headquarters
Palo Alto, California
Area served
Worldwide
Key people
Adam Foroughi, CEO
RevenueUSD$234.2 million (2015)[2]
Number of employees
90 (2015)[3]
Websitewww.applovin.com

History

The company was founded in 2012 by Adam Foroughi, John Krystynak, and Andrew Karam,[6] and was reportedly named by Foroughi after the McLovin character from the film Superbad.[7] The company operated in stealth mode until 2014. During this time, the company raised $4 million in financing from angel investors, Streamlined Ventures and the Webb Investment Network,[5] and focused on developing its product. Before emerging from stealth mode, AppLovin acquired customers including companies like Opentable and Spotify.[8][9] In October 2014, AppLovin purchased the German mobile ad-network, Moboqo.[10]

On September 26, 2016, it was reported that AppLovin had agreed to be acquired by the Chinese private equity firm, Orient Hontai Capital, for $1.42 billion; the acquisition deal was subsequently abandoned for debt investment after opposition to the plans from CFIUS.[11][12][13]

The convertible note facility that AppLovin received from Hontai Capital was fully refinanced In August 2018, after AppLovin raised a significant credit facility from U.S.-based investors. Hontai retain a small equity stake in AppLovin.[14][15]

In July 2018, AppLovin launched Lion Studios, an independent media division of AppLovin that works with mobile developers to publish and promote their games.[16][17]

In 2016, the company was ranked #10 on the Deloitte Fast 500 North America list.[18]

References
  1. "AppLovin on Forbes America's Most Promising Companies List". Forbes. Retrieved 26 September 2016.
  2. "AppLovin". Inc. Retrieved 16 October 2016.
  3. Anderson, Sean (22 May 2015). "AppLovin is on Fire With $210 Million Run-Rate". San Francisco Business Times. Retrieved 16 October 2016.
  4. Kim, Eugene (12 March 2015). "One Simple Rule Got This Startup to $200 Million in Annual Revenue in Less Than Three Years". Business Insider. Retrieved 16 October 2016.
  5. Schubarth, Cromwell (26 September 2016). "Fast Growing Silicon Valley Ad Tech Startup Sells At 'Unicorn' Valuation". Silicon Valley Business Journal. Retrieved 16 October 2016.
  6. "AppLovin". Forbes. Retrieved 16 October 2016.
  7. Ha, Anthony. "Mobile Ad Startup AppLovin Says It Has Reached A $100M Revenue Run Rate". TechCrunch. Retrieved 26 September 2016.
  8. Bort, Julie (26 August 2016). "AppLovin Could Soon Be Selling Itself for $1.5 Billion". Business Insider. Retrieved 16 October 2016.
  9. Byrne Reilly, Richard (4 June 2014). "Mobile Marketer AppLovin Emerges From Stealth With 300 Customers". VentureBeat. Retrieved 16 October 2016.
  10. Ha, Anthony (9 October 2014). "Mobile Ad Startup AppLovin Acquires German Ad Network Moboqo". TechCrunch. Retrieved 16 October 2016.
  11. Baker, Liana B. "Exclusive: AppLovin tweaks Chinese takeover deal after U.S. pushback". Reuters. Reuters.
  12. "Exclusive: AppLovin to Be Acquired by Chinese Investor for $1.4 Billion". Forbes. Forbes. Retrieved 26 September 2016.
  13. Ha, Anthony (26 September 2016). "AppLovin is Selling a Majority Stake to Orient Hontai Capital for $1.4B". TechCrunch. Retrieved 16 October 2016.
  14. Joshua Franklin. "KKR agrees to buy stake in AppLovin at $2 billion valuation". Reuters. Retrieved 18 January 2019.
  15. "AppLovin Refinances Hontai Capital's Convertible Note Facility". San Francisco Business Times. Retrieved 18 January 2019.
  16. Craig Chapple. "Why AppLovin is getting into the mobile publishing game with Lion Studios". Pocket Gamer. Retrieved 19 January 2019.
  17. Rebekah Valentine. "AppLovin launches publishing division Lion Studios". GamesIndustry. Retrieved 19 January 2019.
  18. "2016 Winners by rank" (PDF). Deloitte. Retrieved 23 September 2017.
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