Ariel Hyatt

Ariel Hyatt (born in Pittsfield, Massachusetts) is an American digital marketer, writer, and teacher who develops independent musicians. The author of Music Success in 9 Weeks (2009), Cyber PR For Musicians (2013), the crowdfunded Crowdstart (2016), among other books, she is the owner of Cyber PR,[1] a New York-based public relations firm.[2]

Ariel Hyatt
OccupationWriter and digital marketer
NationalityAmerican
EducationClark University
Website
cyberprmusic.com

Background and education

Hyatt is the daughter of entrepreneur Carole Hyatt and television producer Gordon Hyatt; the former wrote The Women's Selling Game: How to Sell Yourself and Anything Else, which was a New York Times bestseller.[3] Ariel grew up in New York City attending clubs like CBGBs, The Limelight and The Tunnel. She has said of her upbringing, "I think sitting at the dinner table was the beginning of my education, just having this amazingly dynamic mother who was creating things when women weren't really yet in the work force."

She attended Clark University in Worcester, Massachusetts, where she studied theater,[4] and sang in the Clark Bars an a cappella group, graduating in 1993.[5][6]

Early career

After college Hyatt worked at New York City's WNEW-FM, a record store, a music public relations firm, and a record label, What Are Records?. She moved to Boulder, Colorado with the label, was hired full-time[3] then assisted a concert promoter and managed a local funk band, Lord of Word, and handled their publicity.[4] When the band experienced success, Hyatt picked up more work.[5] She was then employed by the city's Fox Theatre, which had music nightly,[7] and has said it was her best job.[8]

Career

Hyatt founded Ariel Publicity[9] which she ran from her Boulder apartment. Three years into the company, she had a roster of 22 bands from across the United States.[3] She was called by Denver Live "one of the most respected and sought after artist relations representatives" in the state[4] and quoted by the alternative weekly Westword, in assessing the music scene in Colorado's capital. She told the latter, "I've come to realize that Denver is a very unique market. Things that are very, very popular in Denver don't necessarily translate once you're out of Denver.... It's the same thing for national acts. I've seen shows that have sold out nationwide take a bath in Denver. Colorado audiences don't care what's hot or in or trendy. They just want to have a good time." She also noted that bands in the north-central city held a geographic disadvantage for touring compared to music groups from cities on the East Coast which were located within more tolerable driving distances of each other.[9]

She opened Ariel Publicity's office in New York City in 2000,[9] before moving back permanently. The company went completely digital in January 2007.[10]

Her clients included the Toasters (whose shows she used to attend avidly as a teen), Cherry Poppin' Daddies, and George Clinton. She credits her time at What Are Records? for allowing her to "really [watch] what everyone in every department did." At this small scale, the employees also all knew every aspect of the business and their positions were interchangeable.[5] In 2012 Hyatt started to represent authors, apps, and thought leaders.[8]

Hyatt wrote her first book, Music Success in 9 Weeks, in 2008.[8] Now in its third edition, it helps artists at all stages of their careers navigate social media sites like Facebook, YouTube, and Twitter, teaching them how to be profitable. Hoopla Digital wrote that "her tactics have actualized exponential success for her most proactive readers by giving them a solid business strategy."[11] There were further online accolades for the book.[12][13]

Hyatt's second book, Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House, published in 2012, was called by MEIEA Journal "the most complete book of its kind" and described Hyatt as "a renowned New York publicist who has leaped into the internet as a promotional tool with alacrity and resolve."[14] In 2013, she crowdfunded to produce her next two books, aiming for $50,000 and receiving $61,000.[15] A resulting 2016 book, Crowdstart which used her experiences, was called by TuneCore's Kevin Cornell as "a must-have" for independent musicians looking to grow those skills and recommended as a holiday gift idea by Bobby Owsinski.[16][17] In 2018 she was interviewed by Sallie Krawcheck on the Ellevate podcast about personal branding.[15]

Hyatt has spoken about marketing and social media on the Internet at such conferences as the New Music Seminar,[18][19] SXSW,[20][21] CMJ, Vivid Sydney,[22][23] Hubspot Ignite, Campus Party London, The 140 Conference, You Are in Control (Reykjavik),[8][11] and MIDEM.[24] She has toured Australia, teaching artists across the continent her day-long marketing master class.[25] She has over 90,000 followers on Twitter.[26]

Legacy

In 2011, Middle Tennessee State University started offering a Cyber PR Class based on Hyatt's principles. The university is recognized by Rolling Stone as having "one of the preeminent music business programs in the country,"[8]

Books
  • Music Success in 9 Weeks, 2008, 2009, 2012[11]
  • Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House, 2012[14]
  • Crowdstart: The Ultimate Guide to a Powerful and Profitable Crowdfunding Campaign, 2016[16]
  • Social Media Tuneup, 2017[27][28]
  • The Ultimate Guide to Spotify & Soundcloud, 2017[27]
  • The Ultimate Guide to Music Publicity, 2017[29]

Written with Carla Lynn Hall

  • Musician's Roadmap to Facebook and Twitter: Your Complete Guide to Getting Followed, Liked, and Heard, 2011[30]

Written with Charlie B. Dahan and A. Richard Meitin

  • Cyber PR for Musicians: Tools, Tricks, & Tactics for Building Your Social Media House (Teacher's Guide), 2013[31][7]

References
  1. Wallace, Kristy. "If You Want to Be a Successful Entrepreneur, Get Comfortable With Your Vulnerability". Entrepreneur.com. Retrieved February 8, 2019.
  2. "Clients and Case Studies". CyberPRmusic.com. Archived from the original on February 9, 2019. Retrieved February 8, 2019.
  3. Sheeler, Jim, "Dancing in the Trenches," Boulder Planet
  4. Turner, Kai, "You Can Take The Girl Out of New York, But You Can't Take New York Out of the Girl," Denver Live
  5. Rogovoy, Seth, "This Rock Girl Gets Bands Covered," Berkshire Eagle, March 20, 2003
  6. "The Clark Bars: About". web.clarku.edu.
  7. Lee, Corliss; Ritchie, Spencer (October 2015). "Cyber PR For Musicians with Ariel Hyatt: Interviews". Berklee College of Music Music Business Journal.
  8. France, Pauline (July 29, 2013). "Front and Center: Music Publicist and Social Media Strategist Ariel Hyatt". thewimn.com.
  9. Roberts, Michael (April 30, 1998). "Breaking Up Is Easy to Do". Westword.
  10. "Delegating The Heavy Lifting: A Musicians Guide for Getting Help & Support". ascap.com. December 2008.
  11. "Music Success in Nine Weeks 2012". Hoopla Digital.
  12. "9 Weeks to Songwriting Success? Ariel Hyatt Says "Yes!"". ascap.com. April 24, 2010.
  13. "Music Success in Nine Weeks". AgendaRed.com. October 11, 2010.
  14. "Cyber PR for Musicians: Tools, Tricks & Tactics for Building Your Social Media House". 13 (1). MEIEA Journal (via Questia). January 1, 2013.
  15. "Your Personal Brand, with Ariel Hyatt". www.ellevatenetwork.com.
  16. Cornell, Kevin (October 19, 2016). "Interview: Ariel Hyatt Discusses New Book & Offers Crowdfunding Insight". TuneCore.
  17. "Music 3.0 Music Industry Blog".
  18. "Best of Chicago: New Music Seminar". Chicago Reader.
  19. Mill, Kayleigh; Occincho, Lisa (July 17, 2012). "The Best of the Best: Top Insight from the 2012 New Music Seminar". The Berklee Groove. Archived from the original on April 3, 2018. Retrieved February 8, 2019.
  20. Bethune, Aaron (March 2018). "#59 ATN Interview with Ariel Hyatt Author of Crowdstart". Above the Noise: Music Industry Podcast with Aaron Bethune (Soundcloud).
  21. Van Buskirk, Eliot (March 21, 2009). "SXSW: Social Networking Rocks — But Only for Some Bands". Wired.
  22. "Vivid Music: Song Summit - Sydney Convention Centre (19 - 21.06.10)". the AU review.
  23. "Three Wise Monkeys". Music NSW. May 14, 2013.
  24. "Interview with Ariel Publicity's Ariel Hyatt: Helping Artists Leverage Social Media". MIDEM (YouTube). January 22, 2011.
  25. "Fuse Presents Brings Industry Opportunities to SA Musos - Arts South Australia". arts.sa.gov.au.
  26. "CyberPR". Twitter.
  27. "Books by Ariel Hyatt". CyberPRmusic.com. Archived from the original on February 9, 2019. Retrieved February 8, 2019.
  28. "Cyber PR's Ariel Hyatt: This Week's Radio Show Guest". musicbiz101wp.com. November 7, 2017.
  29. "The 4 Essential Components of an Effective Music Press Kit". diymusician.cdbaby.com. April 19, 2017.
  30. Bylin, Kyle (April 6, 2011). "Free Book Giveaway – Ariel's New Book: Musician's Roadmap To Facebook And Twitter". Hypebot.com.
  31. "Cyber PR Music Industry Educators: Music industry professors team with social media strategist Ariel Hyatt for new book Teacher's Guide to Cyber PR® For Musicians". CyberPR.com.
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