Arthur Price

Arthur Price is a Sheffield-based manufacturer of cutlery and silverware, originally established in Birmingham, England in 1902, and later moving to Sheffield. It opened a subsidiary plant again in Birmingham and by the 1950s was the biggest manufacturer of stainless steel cutlery in the country. By the 1990s the company had shifted towards provision, supply and branding, rather than manufacture, of cutlery. It has been owned and managed by five generations of the Price family.

For other people named Arthur Price, see Arthur Price (disambiguation).

Logo of Arthur Price

Company history

Arthur Price has been called a traditional English family-owned company.[1] Arthur Price himself was born on 3 March 1865, and as a young man spent two decades employed in the flatware industry before setting up his own company in Aston, Birmingham, in the name of Arthur Price of England, Master Cutlers & Silversmiths.[1] In 1912 the company was commissioned to supply the top-range of cutlery for RMS Titanic's maiden voyage.[2][3]

The company was adaptable in adverse economic conditions, says Bryson. It successfully adjusted its business strategy during the 1940s and 1950s as both the nature of technology and labour changed and consumerism became a growing influence on manufacturing. In the 1940s, he says it was a "factory-led" company, in that the company was driven by what it could produce. In contrast, by the following decade, there was a growing shift towards a consumer-driven economy. The difference for Arthur Price was that, in the latter period, the company tailored production to what was wanted.[1][note 1] By this time, it had become the largest manufacturer of stainless steel cutlery in Britain, and was the first to use chromium plating in its production.[2]

In 1964 John Price (grandson of the founding Price)[4] renamed the firm Arthur Price.[3] By the 1970s the company began focusing on high end, rather than popular, cutlery sets.[5] On the one hand, this emphasised the craft skillset the company possessed but conversely necessitated the introduction of new precision techniques and technologies.[6] In 1971 Arthur Price opened a factory in Saltley, Birmingham. The local Community Development Project expressed itself unsure as to the impact the company would make in the area, as it was employing "less than 200 workers, and its position seems very insecure".[6] At the same time, John Price launched what David Hey has described as "a vigorous marketing campaign" which emphasised the exclusivity of the company's designs to British department stores.[3][note 2]

Arthur Price survived as a family firm, but now production has been outsourced and offshored as the copay's focus has shifted from manufacturing to designing, sourcing and marketing cutlery.[1]

A. Bryson

In 1992 the company began importing products for resale; up until that point, everything sold had been made in Sheffield. This, suggests Bryson, reflected the strained market cutlery manufacturers generally—and Arthur Price particularly—were now operating in. Reflecting the fact that, by now, surveys indicated that most consumers were unwilling to pay more than £100 for a six-person set. Arthur Price's entry into the import market followed their competitors;[1] Simon Price—the founder's great-grandson[4]—suggested that "no leading cutler in Europe was without a lower end of imports" at the time, and that his firm was no exception in.[7] As a result, Arthur Price products were formed into two divisions and would be hallmarked and marketed as either International—those that were imports—or of England, if they had been made in Sheffield.[1] By this time, one commentator has observed, the company was in effect "not a production facility so much as a service",[8] as it manufactured to order, on behalf of hotel chains and kitchen designers.[8]

The transformation of Arthur Price from an industrial manufacturer to the mass market, to a service provider to other industries, has been used to illustrate the decline of Britain's manufacturing and the growth of its service industry.[8][note 3]

As of 2018, the company held a royal warrant to supply the Charles, Prince of Wales and was a member of the Cutlers' Company.[9]

Notes
  1. This process, says Bryson, is indicative of the economic approach he calls "place-based investment", in which a manufacturer invests in either accessing markets or accessing labour and materials.[1]
  2. In direct response to Price's campaign, a major competitor, Viners attempted to undercut Arthur Price by importing low-cost blanks from Hong Kong and imprinting them with their hallmark. This was a controversial business strategy for the period, and, says David Hey, suggests that Price's campaign had placed Viners in a "desperate" position.[3] However, the strategy also allowed further investment in technology by reducing companies' labour costs.[6]
  3. Arthur Price's then-managing director, John Price (grandson of the founding Price),[4] interviewed in 1977, estimated that employment within the cutlery industry had shrunk from 50,000 (in his living memory) to between 2,500 and 3,000 by the middle of the decade.[6]

References
  1. Bryson 2018, p. 143.
  2. Martin 2016, p. 83.
  3. Hey 1998, p. 236.
  4. Arthur Price 2018.
  5. The Engineer 1977, p. 31.
  6. Massey & Meegan 2014, p. 78.
  7. Price 1997, p. 212.
  8. Sadler 1978, p. 5.
  9. TRWHA 2018.

Bibliography
  • Arthur Price (2018). "Family Tree". Arthur Price Ltd. Archived from the original on 11 November 2018. Retrieved 11 November 2018.CS1 maint: ref=harv (link)
  • Bryson, A. (2018). "Divisions of Labour, Technology and the Transformation of Work: Worker to Robot or Self-Employment and the Gig Economy?". In Paasi, A.; Harrison, J.; Jones, J. (eds.). Handbook on the Geographies of Regions and Territories. Cheltenham: Edward Elgar Publishing. p. 141–152. ISBN 978-1-78536-580-5.CS1 maint: ref=harv (link)
  • Hey, D. (1998). A History of Sheffield. Lancaster: Carnegie. ISBN 978-1-85936-045-3.CS1 maint: ref=harv (link)
  • Martin, K. (2016). Famous Brand Names and Their Origins. Barnsley: Pen and Sword. ISBN 978-1-78159-015-7.CS1 maint: ref=harv (link)
  • Massey, D.; Meegan, R. (2014). The Anatomy of Job Loss (Routledge Revivals): The How, Why and Where of Employment Decline. London: Routledge. ISBN 978-1-13469-750-2.CS1 maint: ref=harv (link)
  • Price, J. (1997). The Cutlers Tale. Lichfield: Arthur Price Publishing. ISBN 978-0-95300-890-2.CS1 maint: ref=harv (link)
  • Sadler, P. (1978). "O.R. and the Transition to a Post-Industrial Society". The Journal of the Operational Research Society. 29: 1–7. OCLC 6310798.CS1 maint: ref=harv (link)
  • The Engineer (1977). "The Knives Come Out". The Engineer. 245. OCLC 958695930.CS1 maint: ref=harv (link)
  • TRWHA (2018). "Arthur Price & Co Ltd". The Royal Warrant Holders Association. Archived from the original on 11 November 2018. Retrieved 11 October 2018.CS1 maint: ref=harv (link)
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.