Audience of Babilônia

As a kind of "tradition", the most watched Brazilian TV program annually is 9PM telenovela of Rede Globo. For the 2015-16 season, will be released two novelas for this time, with a minimum target of 35 points. The first, Babilônia (English title: Babylon) is written by Gilberto Braga, Ricardo Linhares and João Ximenes Braga, and has been broadcasting since Monday, March 16, 2015, at 9:30 p.m. / 10:45 p.m. (BRT/AMT).[1]

Table
WEEKMONTUEWEDTHUFRISAT WEEK AVERAGE  MONTH AVERAGE 
 16/03/2015 to 21/03/2015  33302929262328.3 pointsMARCH
25.5
POINTS
 23/03/2015 to 28/03/2015  29262525252225.3 points
 30/03/2015 to 04/04/2015  24252323232023.0 points
 06/04/2015 to 11/04/2015  26262525242124.5 pointsAPRIL
25.3
POINTS
 13/04/2015 to 18/04/2015  25242324242223.6 points
 20/04/2015 to 25/04/2015  24282627252425.6 points
 27/04/2015 to 02/05/2015  28292927262627.5 points
 04/05/2015 to 09/05/2015  29272527252326.0 pointsMAY
**
POINTS
 11/05/2015 to 16/05/2015  27272525242425.3 points
 18/05/2015 to 23/05/2015  28292427252326.0 points
 25/05/2015 to 30/05/2015  28242425232324.5 points
 01/06/2015 to 06/06/2015  28262323232124.0 pointsJUNE
**
POINTS
 08/06/2015 to 13/06/2015  23272425232123.8 points
 15/06/2015 to 20/06/2015  26232227241923.5 points
 22/06/2015 to 27/06/2015  25262525232124.1 points

Audience

March

Debut—In his debut, Babilônia has acquired an Ibope Rating of 31 points in the preliminary numbers, representing the worst debut of a 9PM telenovela in all time.[2] However, in the final numbers, this index increased two points, and the debut recorded 33 points, with 50% share.[3][4] At the same time, Carrossel (SBT - 8 points) and Vitória (Record - 6 points), had a good performance. This represents that 6.534 million viewers watched this chapter in Greater São Paulo.[5] Compared to the two predecessors, the debut index surpassed Império (32 points)[6] and tied with Em Família (33 points).[7]

In Rio, the debut recorded 35 points of average, surpassing its two predecessors Império and Em Família (both with 34 points).[8] This represents that 4,884 million people watched.

In Salvador, the audience was 40 points, one of the highest ratings of debut nationwide.[9]

First week—In the second chapter, recorded 29.8 (30) points, down 9%.[10] Fell short of its predecessor, Império (35 points),[11] but overcame Em Família (29 points).[12] In the third and fourth chapter, the ratings continued to fall, registering 29 points.[13][14] In the same period, SBT, with a rerun of Carrossel, had a great performance, registering 12.5 and 12.6 respectively.[15][16] On Friday and Saturday, the audience remained low, recording 26 and 23 points respectively. At the end of the first week, Babilônia lost a third of its public.[17]

Greater São Paulo most watched
programs on March 25, 2015

Pos.
Program
 Ibope
Rating
1 Big Brother Brasil 15
27.8
2 Alto Astral
25.3
3 Babilônia
24.9
4 Jornal Nacional
24.9
5 Wednesday Football Night
22.9
6 SPTV (2nd Edition)
22.6
7 Sete Vidas
19.4
8 O Rei do Gado (repeat)
19.4

Second week—In the second week, the audience continued to fall in São Paulo. On March 23, in the preliminary numbers, Babilônia recorded 23.3 points, one of the worst audiences of all time. Before, the Jornal Nacional recorded 20 points. But the next day, the Ibope reported that there was an error in the measurement in real time and adjusted the numbers of the attractions displayed after 6PM (access prime).[18][19][20] There was an increase of 6 points between the preliminary and final numbers: 29 points.[21] In Rio, the performance was better: 35 points.[22] On Tuesday (24), fell by 3 points, and recorded 26. On Wednesday (25), soccer day on television, where the duration of the telenovela is shorter, Babilônia recorded 24.9 points in the preliminary numbers, against 25.2 of Alto Astral (7PM telenovela) and 27.8 of Big Brother Brasil 15, being one of the rare times in the Brazilian television history that 9PM telenovela is not the most watched program of the day.[23][24][25] Throughout the week, the numbers remained stable.

April

Third week—On Monday (3/30), recorded 24 points, an historically low rating for the time slot.

References
  1. Redação F5 (14 February 2015). "Às vésperas da estréia de Babilônia, Camila Pitanga trabalha no Carnaval". Folha de S.Paulo. Retrieved 16 February 2015.
  2. "Babilônia" estreia com 31 pontos de audiência.
  3. Veja magazine - O Ibope de "Babilônia"
  4. RD1 - “Babilônia” supera “Império”, mas empata com “Em Família” na estreia
  5. "Babilônia" estreia com ritmo alucinante, armações e morte
  6. Lauro Jardim (July 22, 2014). ""Império" estreia mal". Veja. Editora Abril. Retrieved June 22, 2014.
  7. 'Em Família' tem a pior estreia de novela das nove da história
  8. 'Babilônia' estreia com 35 pontos no Rio e 33 em São Paulo
  9. Babilônia tem ibope recorde, mas só na Bahia
  10. Segundo capítulo de Babilônia cai 9% e fica abaixo de 30 pontos
  11. Carla Bittencourt. "Audiência de 'Império' cresce 9% do primeiro para o segundo capítulo". Extra Online. Globo.com. Retrieved July 24, 2014.
  12. Em Família despenca no segundo capítulo e fica abaixo de 30 pontos
  13. Estadão - Sob ameaça de boicote, audiência de ‘Babilônia’ volta a cair
  14. Yahoo! Celebridades - Audiência da novela “Babilônia” despenca
  15. Na Telinha - Reprise de "Carrossel" eleva audiência do SBT em até 225% na faixa
  16. Reprise da novela 'Carrossel' alcança picos de 15 pontos e segue trajetória de alta; veja consolidados de quarta
  17. O Dia - Audiência da novela ‘Babilônia’ cai na primeira semana
  18. Falha no Ibope tira 5 pontos do Jornal Nacional e de Babilônia
  19. Ibope comete "erro técnico" e aumenta em 5 pontos a audiência do Jornal Nacional
  20. Com erro do Ibope, "JN" e "Babilônia" disparam no consolidado; entenda
  21. Principais audiências da TV (Segunda 23/3/15)
  22. Rio de Janeiro: confira os consolidados desta segunda-feira, 23/03/2015
  23. "Babilônia" assusta Globo: trama dá menos audiência que novela das 19h
  24. Big Brother e novela das sete superam audiência de Babilônia
  25. "Babilônia" segue em queda e dá menos audiência que "Alto Astral"
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