B. Joseph Pine II

B. Joseph Pine (born 1958) is an American author. He coined the "experience economy".

Bibliography

• Mass Customization: The New Frontier in Business Competition, 1992
• Do You Want to Keep Your Customers Forever?, B. Joseph Pine II, Don Peppers, Martha Rogers, Harvard Business Review Classics (Originally published in Harvard Business Review in March 1995), 2010
• The Experience Economy: Work is Theatre & Every Business a Stage, B. Joseph Pine, James H. Gilmore, 1999
• Authenticity: What Consumers Really Want,[1] 2007

Video

• TED Talks, 2009
• Yes, And, 2006

References

1. La Ferla, Ruth (27 April 2006). "Hooked On a Feeling". The New York Times. Retrieved 27 September 2010.

Sources

• Design & Emotion - Interview with Joseph Pine - Getting Emotional With... Joe Pine (2010) URL: http://www.design-emotion.com/2010/06/22/getting-emotional-with-joe-pine/