Ben Goddard

Ben Goddard (October 17, 1942 – June 15, 2018) was a political consultant and founding partner of First Tuesday, Goddard Claussen, Goddard Global, and Goddard Gunster. He is widely regarded as the godfather of issue advocacy advertising and is credited with creating the genre of national issue advocacy advertising with the Harry & Louise campaign in the early 1990s.[1]

For the English singer-songwriter, see Ben Goddard (musician).
Ben Goddard
Born(1942-10-17)October 17, 1942
DiedJune 15, 2018(2018-06-15) (aged 75)
NationalityAmerican
OccupationPolitical consultant

Career and accomplishments

He was president of the International Association of Political Consultants,[2] and was a featured columnist in The Hill newspaper.[3] Titled “On Message,” his column reviews and comments on campaign message and strategy.[4]

Notable Goddard campaigns include Harry & Louise, the Pacific Life Whales, and Prop 187 in California. According to the Goddard Gunster website,[5] Goddard has received dozens of awards for creativity, including a television Emmy, and his commercials are part of the Smithsonian Institution permanent collection.[6]

In the 1970s and 1980s Goddard served as a media consultant to candidates for state and national office including Jimmy Carter, Gary Hart, Mo Udall and Bruce Babbitt.[6]

In addition to his work in the United States, Goddard also created the first political advertising in the Soviet Union to preserve Boris Yeltsin's free-market reforms.[1][7]

Goddard died on June 15, 2018, following "years of challenging and debilitating medical issues".[8]

References
  1. "Ben Goddard". Washington Post. November 28, 2004.
  2. "Ben Goddard". iapc.org. International Association of Political Consultants.
  3. "Home page". thehill.com. The Hill.
  4. "Ben Goddard". thehill.com. The Hill.
  5. "Ben Goddard". goddardgunster.com. Goddard Gunster.
  6. Toner, Robin (September 30, 1994). "Ben Goddard". New York Times.
  7. Reuters (October 9, 2015). "American referendum veteran hired to persuade Britons to leave EU". The Guardian.
  8. "The inner strength of Ben Goddard". RappNews. June 28, 2018.
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