Birthcare Center

Birthcare Center (Korean: 산후조리원; RR: sanhujoliwon; lit. Postnatal Care Center) is a South Korean television series starring Uhm Ji-won, Park Ha-sun, Jang Hye-jin, Yoon Park and Choi Ri.[1][2] The series directed by Park Su-won and written by Kim Ji-Soo revolves around Oh Hyun-jin (Uhm Ji-won), as she gets acquainted to child birth and postpartum care.[3][4] It aired on tvN every Monday and Tuesday at 21:00 (KST) from November 2 to November 24, 2020.[5]

Birthcare Center
Promotional poster
Hangul산후조리원
Genre
Created byJinnie Choi for CJ ENM
Written byKim Ji-soo
Choi Yoon-hee
Yoon Sum-in
Directed byPark Su won
Starring
Country of originSouth Korea
Original languageKorean
No. of episodes8
Production
ProducerKim Dong-rae
Camera setupSingle-camera
Running time70 minutes
Production companies
  • tvN
  • RaemongRaein Co., Ltd.
DistributortvN
Release
Original networktvN
Picture format1080i (HDTV)
Audio formatDolby Digital
Original releaseNovember 2 (2020-11-02) –
November 24, 2020 (2020-11-24)
External links
Website

As per Nielsen Korea, Birthcare Center ended with the audience rating of an average of 3.690% in national and 4.019% in the metropolitan area. In its last episode it recorded averages of 4.8% in the metropolitan area and 4.2% nationwide with a viewership of 1.1 million, which was its personal best. With an average viewership of 889,000 it maintained the No.1 rank in the same time zone including cable and full-length channels.[6]

Synopsis

Oh Hyun-jin (Uhm Ji-won) has a glittering career in her work life. She is the youngest member on the board of executives at the company she works at and is proficient in everything she does. But when she delivers her first child, she is in for a shock. Giving birth was far more difficult than she had expected, and she quickly discovers that although she is good at all things work-related, she hasn’t got the first clue about how to bring up a baby. After being discharged from hospital, she heads to a postpartum care center – an exclusive establishment where even A-list stars come to get postpartum care. She is dismayed to realize that she is the oldest mother in the center, and embarrassed to notice that everyone else seems to know what they are doing when it comes to looking after babies. Fortunately, the other mothers at the center prove inspirational. Among their number is Cho Eun-jeong (Park Ha-sun ), aka 'the Queen Bee' – a seemingly perfect mother whom everyone wants to befriend in order to learn childcare secrets. And Choi Hye-suk (Jang Hye-jin) is the charismatic center manager, having knowledge about everything related to childcare.

Cast

Cast and characters profile:[7]

Main
  • Uhm Ji-won : Oh Hyun-jin, the oldest mother and the youngest charismatic executive, who doesn't hold back
  • Park Ha-sun as Cho Eun-jeong, perfect parenting heart and "Love is Mother", a so-called first class mom who breastfeeds twins for 24 months.
  • Jang Hye-jin as Choi Hye-suk, president of the mothers and the director of the postpartum care center she is trusted by mothers as guide[8]
  • Yoon Park as Kim Do-yoon, Hyun-jin's handsome younger husband, CEO of an up-and-coming app development startup company.[9]
  • Choi Ri as Lee Roo-da, Yo-mi's mother who thinks of herself as much as she thinks of her child

Supporting
  • Choi Soo-min as Ahn Hee-nam, a nurse in a postpartum care center whose voice changes suddenly with Jekyll and Hyde level
  • Kim Min-chul as Min-soo[10]
  • Nam Yun-su as Ha Gyeong-hoon[11]
  • Lim Hwa-young as Park Yoon-ji[12]
  • Bae Woo-hee as Hee-won, junior to Do-yoon[13]

Special appearances
  • Kang Hong-seok as Grim Reaper, he almost takes Hyun-jin during her difficult delivery (Ep. 1)
  • Jung Moon-sung as a resident specializing in obstetrics and gynecology who delivers Hyun-jin's baby (Ep. 1)
  • Lee Jun-hyeok as Yang Joon-seok, a father at Serenity Birthcare Center who gives advice to Do-yoon (Ep. 2 & 5)
  • Jung Yi-rang as a saleswoman who tries to sell a baby stroller to Do-yoon (Ep. 3)
  • Park Si-yeon as Han Hyo-rin, an actress who struggles with her public image after giving birth (Ep. 4)[14]
  • So Joo-yeon as Alex Choi, a colleague and rival of Hyun-jin (Ep. 6)[15]
  • Kim Jae-hwa as Byun Young-mi, a selective babysitter known as the "Crouching Dragon" (Ep. 6)
  • Jung Sang-hoon as a shaman who helps parents choose successful names for their children (Ep. 7)
  • Cha Tae-hyun as Cha Tae-hyun, Ahn Hee-nam's son (Ep. 8)
  • Jung Hee-tae as Roo-da's father, he abandoned his family when his daughter was young (Ep. 8)
  • Yoo Ha-bok as Hyun-jin's boss (Ep. 8)
  • Jung Soon-won, a prosecutor in Hyun-jin's imagination (Ep. 8)

Episodes
No.English titleKorean titleOriginal air dateSouth Korea viewers
(millions)
1"After Childbirth"산후 세계November 2, 2020 (2020-11-02)0.897[16]
2"It's Like Paradise, They Said"조리원은 천국이라더니November 3, 2020 (2020-11-03)1.056[17]
3"Half Person, Half Mom"반인반모(半人半母)November 9, 2020 (2020-11-09)0.722[18]
4"Monster"괴물November 10, 2020 (2020-11-10)0.766[19]
5"The Third Gender"제3의 성November 16, 2020 (2020-11-16)0.770[20]
6"A Good Mother"질풍노모기November 17, 2020 (2020-11-17)0.953[21]
7"Your Name Is"너의 이름은November 23, 2020 (2020-11-23)0.832[22]
8"A Mother's Film Noir"격정 엄마 느와르November 24, 2020 (2020-11-24)1.113[23]

Production

The first script reading took place on May 6, 2020.[24] Lim Hwa-young joined the cast in late May.[25]

The promotional stills and teasers were released on October 15, 2020.

The series is available for streaming with English and Mandarin subtitles on iQIYI in South East Asia and Taiwan.

Original soundtrack
Birthcare Center
Soundtrack album by
Various Artists
Released2020
GenreSoundtrack
Language
Label

Part 1
Released on November 10, 2020 (2020-11-10)[26]
No.TitleLyricsMusicArtistLength
1."Hey MAMA"Jade,Dennis ChangDennis Chang, Moon Jung-wookSAAY3:04
2."Hey MAMA" (Inst.) Dennis Chang, Moon Jung-wook 3:04
Total length:6:08

Part 2
Released on November 17, 2020 (2020-11-17)[27]
No.TitleLyricsMusicArtistLength
1."Beautiful Destiny" (소향)HanaTom and Jerry, Safira.KSohyang4:36
2."Beautiful Destiny (Inst.)" Tom and Jerry, Safira.K 4:36
Total length:9:12

Part 3
Released on November 24, 2020 (2020-11-24)[28]
No.TitleLyricsMusicArtistLength
1."My time that was stopped again" (제인스)JayinsJayinsJayins3:30
2."My time that was stopped again (Inst.)" Jayins 3:30
Total length:7:00

Score
Released on November 25, 2020 (2020-11-25)[29]
No.TitleMusicLength
1."Postpartum Care Center (Title)"Choi In-hee, Oh Hye-joo 
2."Childbirth Encyclopedia"Choi In-hee, Lee Sori 
3."Enema's humiliation"Choi In-hee, Lee Sori 
4."Painless Heaven"Choi In-hee, Lee Sori 
5."The postpartum world"Isori 
6."Hello! Baby (LULLABY!)"Choi In-hee, Oh Hye-joo 
7."Hellgate"Hyunjoo Kim 
8."Up"Isori 
9."The time of the stormy old mother"Isori 
10."The old mother Jeongki Nam"Moonjung Kim 
11."Full-time mom vs working mom"Oh Hye-joo 
12."Lover"Hyunjoo Kim 
13."Breast milk X file"Inhee Choi, Soori Lee 
14."The Nameless Child"Choi In-hee, Oh Hye-joo 
15."Menbung period"Choi In-hee, Lee Sori 
16."HELL STAGE"Choi In-hee, Lee Sori 
17."Yumorisk"Oh Hye-joo 
18."Lovely Troubly"Oh Hye-joo 
19."Queen of lactation"Choi In-hee, Lee Sori 
20."STRANGE HEAVEN"Choi In-hee, Lee Sori 
21."Lovers at 3 PM"Choi, Hyunil Seo 
22."My name is me!"Oh Hye-joo 

Viewership
Birthcare Center : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
12345678
189710567227667709538321113889
Source: Audience measurement performed nationwide by Nielsen Media Research.[30]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(AGB Nielsen)[30]
NationwideSeoul
1 November 2, 2020 4.186% (1st) 4.040% (1st)
2 November 3, 2020 4.044% (1st) 4.779% (1st)
3 November 9, 2020 3.031% (1st) 3.289% (2nd)
4 November 10, 2020 3.343% (1st) 3.509% (1st)
5 November 16, 2020 3.293% (1st) 3.391% (2nd)
6 November 17, 2020 3.773% (1st) 3.978% (1st)
7 November 23, 2020 3.628% (1st) 4.335% (1st)
8 November 24, 2020 4.223% (1st) 4.830% (1st)
Average 3.690% 4.019%
  • The blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama aired on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC and EBS).

References
  1. "Birthcare Center (Korean Drama - 2020)". HanCinema.
  2. "Postpartum care center". Rakuten Viki. Retrieved October 8, 2020.
  3. Mones, Serena (September 24, 2020). "tvN Unveils New Poster Starring Uhm Ji Won, Park Ha Sun, And More For Upcoming Drama 'Birthcare Center'". K-pop Reporter.
  4. "Birthcare Centre / 산후조리원 (2020)(Korean Drama)Teaser-promo". Free Cinema 2.
  5. Kim, Jae-hee (October 8, 2020). "펜트하우스, 산후조리원… 여자들만의 드라마가 벌어진다" [Penthouse, postpartum care center... There is a drama only for women].
  6. Lee, Hye-ri (November 25, 2020). "'산후조리원', 4.8% 자체 최고 시청률 경신하며 종영" ['Postpartum Care Center' ends with the highest rating of 4.8%]. Seoul Economic Daily (in Korean). Naver. Retrieved November 25, 2020.
  7. Moon, Ji-yeon (June 9, 2020). "[공식] 新 장르개척자 엄지원, tvN '산후조리원' 주인공..'격정 출산 누아르'" [[Official] New Genre Pioneer Umji Won Um, the main character of tvN'Postpartum Care Center'..'Passion Birth Noir']. Chosun.
  8. "tvN '산후조리원' 엄지원·박하선·장혜진, 캐스팅 확정" [tvN'Postpartum Care Center' Umm-won, Park Ha-sun, Jang Hye-jin, cast confirmed]. 서울경제. May 7, 2020.
  9. Kwak, Hyun-soo (May 6, 2020). "윤박 측 "tvN '산후조리원' 출연 검토 中"…엄지원·박하선과 호흡 [공식]". Sports Donga (in Korean). Retrieved October 8, 2020.
  10. Cho, Hyun-joo (June 4, 2020). "김민철, '산후조리원' 캐스팅...엄지원X박하선과 호흡". YTN (in Korean). Retrieved October 8, 2020.
  11. Kim, Seong-hyun (May 14, 2020). "'인간수업' 남윤수, '산후조리원' 출연 확정… 엄지원·박하선과 호흡" ['Human Class' Nam Yoon-soo, confirmed to appear in'Postpartum Care Center'... Thumb circle, peppermint and breathing]. YTN (in Korean). Retrieved October 8, 2020.
  12. Song, Eun-kyung (May 25, 2020). "[방송소식] 임화영, tvN 월화극 '산후조리원' 합류 外" [[Broadcasting News] Lim Hwa-young joins tvN's monthly drama'Postpartum Care Center']. Yonhap News (in Korean). Retrieved October 8, 2020.
  13. Moon, Ji-yeon (May 19, 2020). "[공식] 달샤벳 출신 배우희, '산후조리원' 합류..엄지원·박하선과 호흡" [[Official] Actor-hee from Dalshabet joins'Postpartum Care Center']. Sports Chosun (in Korean). Retrieved October 8, 2020.
  14. Lee, Woo-joo (June 17, 2020). "박시연, tvN '산후조리원' 특별출연...'화양연화' 이어 열일 행보 [공식]" [Si-yeon Park, special appearance in tvN'Postpartum Care Center'...]. Chosun.
  15. Jung Yoo-jin (December 1, 2020). "[N인터뷰]③ 소주연 "'산후조리원' 특별출연, 엄마가 되게 좋아하셨어요". news1 (in Korean). Retrieved December 13, 2020.
  16. "Cable Daily - Top 10 List for TV Programs (November 2, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 10, 2020.
  17. "Cable Daily - Top 10 List for TV Programs (November 3, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 10, 2020.
  18. "Cable Daily - Top 10 List for TV Programs (November 9, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 10, 2020.
  19. "Cable Daily - Top 10 List for TV Programs (November 10, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 11, 2020.
  20. "Cable Daily - Top 10 List for TV Programs (November 16, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 17, 2020.
  21. "Cable Daily - Top 10 List for TV Programs (November 17, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 18, 2020.
  22. "Cable Daily - Top 10 List for TV Programs (November 23, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 25, 2020.
  23. "Cable Daily - Top 10 List for TV Programs (November 24, 2020)". AGB Nielsen Media Research (in Korean). Retrieved November 25, 2020.
  24. Lee, Ho-young (May 6, 2020). "[단독] 정성일, 드라마 '산후조리원' 출연…윤박·엄지원·박하선 호흡". iMBC (in Korean). Retrieved October 8, 2020.
  25. Song, Eun-kyung (May 25, 2020). "[방송소식] 임화영, tvN 월화극 '산후조리원' 합류 外". Yonhap News (in Korean). Retrieved October 8, 2020.
  26. "산후조리원 OST Part 1" [Postpartum Care Center OST Part 1]. Melon. Retrieved December 7, 2020.
  27. "산후조리원 OST Part 2" [Postpartum Care Center OST Part 2]. Melon. Retrieved December 7, 2020.
  28. "산후조리원 OST Part 3" [Postpartum Care Center OST Part 3]. Melon. Retrieved December 7, 2020.
  29. "산후조리원 OST" [Postpartum Care Center OST]. Melon. Retrieved December 7, 2020.
  30. "Nielsen Korea". AGB Nielsen Media Research (in Korean). Retrieved November 25, 2020.
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