Bob Isherwood

Bob Isherwood is an Australian businessman and advertising global creative leader. [1]

Bob Isherwood
Born
Melbourne, Australia
NationalityAustralian
EducationRMIT

Education

Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department.[2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT.[3]

Career

Isherwood was appointed Worldwide Creative Director of Saatchi & Saatchi in 1996, a position he held until he resigned in 2008.[4] During that period the Network won almost 8,000 significant creative awards.[5] Isherwood also established and presented of the Saatchi & Saatchi New Directors’ Showcase[6] at the annual Cannes International Advertising Festival. In 2009 Isherwood was the Creative Chairman for the UN/IAA Climate Change Initiative. www.Hopenhagen.org[7]

He is currently a founding partner of Dialog Health,[8] Chairman of the Global Creative Council for Innocean,[9] Dean of the Cannes Young Creative Academy,[10] and an Adjunct Professor of Managerial Studies at Vanderbilt University.[11]

Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He has also won a British Design and Art Direction gold award (Black Pencil) for Advertising.[12][13] He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. and has been inducted into the Clio Hall of Fame.[14] He is also a member of RMIT’s Acclaimed Alumni. And received the first ever Honorary Doctorate in Communications from RMIT in 2007.[15] He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009.[16]

Appointments
  • President, Film & Press & Poster Juries at Cannes International Festival of Creativity[17]
  • Chairman of Executive TV & Radio Jury, Clio awards [18]
  • Participant in ‘2020’ initiative of Australian Prime Minister, Kevin Rudd.[19]
  • Selection Panel Member, Advance Global Australian Awards 2012-2014.[20]

Bibliography
  • ‘World Changing Ideas’ – (co-authored with Richard Myers.)

Palazzo Editions ISBN 0-9553046-0-1 ISBN 978-0-9553046-0-6

  • ‘Art Direction (D&AD Mastercraft Series)’ – (essay by Isherwood)

Rotovision ISBN 0-8230-6562-6 ISBN 978-0-8230-6562-2

  • ‘Advertising Now. Print.’ (succinct essay by Isherwood)

(editor Julius Wiedemann.) Taschen – GmbH ISBN 3-8228-4027-0 ISBN 978-3-8228-4027-6

  • ‘Advertising Now.’ TV Commercials: (essay by Isherwood)

Taschen – GmbH Not Yet Available

  • ‘Social Work: Saatchi & Saatchi’s Cause Related Ideas.’

Te Neues Publishing Co. ISBN 0-9538128-0-4 ISBN 978-0-9538128-0-6

  • ‘The 22 Irrefutable Laws of Advertising (and When to Violate Them)’

(by Michael Newman, foreword by Isherwood.) Published by Wiley ISBN 0-470-82106-X ISBN 978-0-470-82106-0

References
  1. "Bob Isherwood leaves Saatchi | Ad Critic News - Advertising Age". Creativity-online.com. Archived from the original on 2012-10-18. Retrieved 2014-08-01.
  2. "Victor Greenhalgh Scholarship". RMIT University. Retrieved 2014-08-01.
  3. "The Victor Greenhalgh Scholarship". RMIT University. Archived from the original on 19 July 2009.
  4. "Bob Isherwood Departs From Saatchi - AgencySpy". Mediabistro.com. 2008-11-10. Retrieved 2014-08-01.
  5. "Bob Isherwood Speaks At Dubai Lynx". DesignTAXI.
  6. http://saatchi.com/en-us/news/feel-the-reel
  7. Brownsell, Alex (2009-06-23). "United Nations launches Hopenhagen climate change campaign". Marketing Magazine. Retrieved 2014-08-01.
  8. http://www.dialoghealth.com/#!team/covu
  9. Tuesday 26, November 2013 at 11:38 AM by Ricki. "Innocean Worldwide appoints Aussie expat Bob Isherwood in worldwide creative advisor role - Campaign Brief Australia". Campaignbrief.com. Retrieved 2014-08-01.
  10. "Cannes Lions 2014". Canneslions.com. 2014-06-21. Archived from the original on 2014-07-15. Retrieved 2014-08-01.
  11. "Bob Isherwood | Managerial Studies". As.vanderbilt.edu. Retrieved 2014-08-01.
  12. Tuesday 31, October 2006 at 3:14 PM by CB. "BOB ISHERWOOD ENCOURAGEMENT AWARD - ENTRIES CLOSE TOMORROW NOV 1 - Campaign Brief Australia". Campaignbrief.com. Retrieved 2014-08-01.
  13. "Bob Isherwood". Advance. Retrieved 2014-08-01.
  14. "Clio Lifetime Achievement Award for Bob Isherwood : News : Saatchi & Saatchi". Saatchi.com. Retrieved 2014-08-01.
  15. "RMIT Alumni - Home - RMIT Alumni". Alumni.rmit.edu.au. Archived from the original on 2014-03-12. Retrieved 2014-08-01.
  16. Friday 07, August 2009 at 10:00 AM by CB (2013-11-28). "AWARD Hall of Fame honours Neil French - Campaign Brief Asia". Campaignbrief.com. Archived from the original on 2014-08-08. Retrieved 2014-08-01.
  17. Cannes Lions 2014
  18. CLIO Awards
  19. "Archived copy". Archived from the original on 2008-09-07. Retrieved 2008-09-11.CS1 maint: archived copy as title (link)
  20. "| Advance | Advance". Archived from the original on 2014-07-15. Retrieved 2014-07-14.
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