Botafogo/Coca-Cola Station

Botafogo/Coca-Cola Station[2] (Portuguese: Estação Botafogo/Coca-Cola) is a subway station on the Rio de Janeiro Metro that services the neighbourhood of Botafogo in the South Zone of Rio de Janeiro.[3]

Botafogo/Coca-Cola
Train at Botafogo/Coca-Cola station
Location	Rua Nelson Mandela Botafogo, Rio de Janeiro Brazil
Coordinates	22.950236°S 43.184197°W
Operated by	Metrô Rio
Line(s)	Line 1 Line 2
Connections	Metrô Na Superfície bus - Botafogo to Gavéa[1]
Other information
Station code	BTF
History
Opened	1981
Previous names	Botafogo
Services
Preceding station   Metrô Rio   Following station Flamengo toward Uruguai Line 1 Cardeal Arcoverde toward General Osório Flamengo toward Pavuna Line 2 Terminus
Location
Botafogo/Coca-Cola Location within Rio de Janeiro

On 1 January 2021, the station, previously called Botafogo Station (Portuguese: Estação Botafogo), was renamed "Botafogo/Coca-Cola Station".[4]

The change was made after a naming rights purchase by the Brazilian branch of The Coca-Cola Company. Due to the COVID-19 pandemic, Metrô Rio had been operating at a loss – in July 2020, the passenger flow was down to 57% of what it had been in the same period before the pandemic, and the accumulated deficit was already at R$ 150 million.[5] The station's naming rights sale was used as an alternate mean to generate revenue, but Metrô Rio has stated that it is still considering a fare price increase.[5]

The Botafogo station was chosen for the purchase due to its proximity to Coca-Cola's headquarters, on Botafogo Beach (Portuguese: Praia de Botafogo).[5]

References

1. "Mapa Superfície - Botafogo – Gavéa". MetrôRio. Retrieved 28 October 2014.
2. Lobo, Caio (2 January 2021). "MetrôRio altera nome de estação para "Botafogo Coca-Cola"". Metrô CPTM (in Portuguese). Retrieved 2 January 2021.
3. "Botafogo - Sobre a Estação". MetrôRio. Retrieved 15 September 2014.
4. "Em crise, Metrô Rio vende nome de estação, que vira Botafogo/Coca-Cola". G1 (in Portuguese). 7 January 2021. Retrieved 7 January 2021.
5. Porcidonio, Gilberto (5 January 2021). "Estação do metrô Botafogo passa a se chamar Botafogo/Coca-Cola". O Globo (in Portuguese). Retrieved 7 January 2021.