Botak Jones

Botak Jones is a national chain of American food restaurants in Singapore. The company was founded in 2003 by Bernard "Bernie" Allen Utchenik, following a few failed tries at the food industry.

Botak Jones
IndustryFood and beverage
FoundedTuas, Singapore (2003 (2003))
FounderBernard Allen Utchenik
Headquarters
Singapore
ProductsAmerican cuisine
Websitewww.botakjones.com

History

The business began in 2003, when former U.S. citizen Bernard "Bernie" Allen Utchenik, also known as "Botak",[1] established the first Botak Jones outlet in Tuas, Singapore, after two failed food ventures.[2] At least a year before the opening of the business, Utchenik was already running large advertisements for Botak Jones in the newspapers.[3]

In 2009, there were eleven Botak Jones locations islandwide in Singapore.[1] In March 2013, Botak Jones was listed as one of the five best "western food stalls" by CEOs' Hawker Choices.[4] Utchenik sold the business prior to mid-2013, when he opened a new restaurant, BJ's American Diner and Grill.[5]

Products

Botak Jones' menu predominantly comprises American cuisine. Select outlets serve only halal food, so as to cater to Muslim consumers.[2] All of Botak Jones' food products are claimed to be free of "chemical flavourings, tenderizers, binders and MSG".[2] Food items are served in relatively large portions, although "Mini-Me" portions are available for order.[6] Botak Jones also offers catering services.[7] In 2009, the company organised an eating contest, where one had to wolf down a "Botak Massive" in the fastest time possible. Winning prizes included a holiday trip overseas.[8]

Botak Jones has also introduced a "Botak Customer Appreciation Card" scheme, by which customers get certain discounts after accumulating a certain amount of food purchases in cash.[9]

References
  1. "Botak Jones to become a Singaporean". AsiaOne. 23 August 2009. Archived from the original on 16 December 2013. Retrieved 18 August 2013.
  2. Koh, Natalie (7 March 2013). "Flavourful Cajun chicken at Botak Jones". AsiaOne. Archived from the original on 10 March 2013. Retrieved 18 August 2013.
  3. "Botak that grew and grew". The Straits Times. 28 October 2007. pp. 64-.
  4. "Best western food stalls from CEOs' Hawker Choices". AsiaOne. 11 March 2013. Archived from the original on 19 August 2013.
  5. "Botak is now BJ's". Yahoo!. 9 August 2013.
  6. Yeoh, Wee Teck (19 August 2009). "Mini-Me". AsiaOne. Archived from the original on 24 October 2010. Retrieved 19 August 2013.
  7. "Catering". Botak Jones. Archived from the original on 6 April 2013. Retrieved 18 August 2013.
  8. "Botak Jones Massive burger eating contest". AsiaOne. 19 June 2009. Archived from the original on 18 August 2013.
  9. "Membership". Botak Jones. Archived from the original on 1 September 2013. Retrieved 19 August 2013.
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