Boulos Enterprises

Boulos Enterprises is a Nigerian distribution, assembly, and trading company for motorcycles, power bikes, tricycles, and outboard motors.[1] It was established by brothers Anthony and Gabriel Boulos.[2] The company houses several notable brands such as Aprilia, Moto Guzzi, and Haojue. It is the sole importer and distributor of Suzuki in Nigeria.[3]

Michael Boulos, who is Tiffany Trump's fiancé, is an heir to the company's fortune.[4]

History

The Boulos' history began in Lagos, at a store that sold jewelry and other small articles to the upper-middle class. The jewelry business was managed by their father, George Boulos, a Lebanese goldsmith who immigrated to Nigeria in 1936. George developed good relationships with his clients which proved to benefit the business as it matured.[2] In the mid-1950s, George's sons, Anthony and Gabriel, expanded the family business by importing Miele, Durkopp, and Göricke motorcycles. The company's profile expanded from there, leading to the incorporation of the company in 1964. By the end of the 1960s the firm had established a factory in Oregun, Lagos, which assembled Suzuki motorcycles made from partial or completely knocked down parts, thus becoming the first company in Nigeria to assemble motorcycles. Furthermore, the plant had the capacity to assemble 7,200 motorcycles per shift.

In 1979, when the government of Nigeria placed a ban on the importation of completely built motorcycles, the Boulos' profile enhanced, causing the firm to become the leading motorcycle seller in the country.[1]

In 1975 the firm acquired land at the Ogba Industrial estate, beginning the process of manufacturing complete Suzuki motorcycles. The company also developed a distribution strategy which led to the creation of service centers across the country. These centers were capable stocking spare parts as well as including a trained Suzuki mechanic at each location.[1]

In 1985, the Boulos family diversified their interests in Nigeria with the establishment of Bel Impex Limited, a leading tissue paper manufacturer.[5] Between 2010 and 2016, Boulos Enterprises represented Piaggio India while partially assembling tricycles in the country.[6]

References
  1. "Company report: Boulos Makes us Proud". Nigerian business digest. [Lagos, Nigeria: Universal Publications: 16–17. 1983.
  2. "Antoine (Tony) George Boulos: June 30, 1927 – November 8 2010". 11 December 2010. Archived from the original on 21 July 2018. Retrieved 20 July 2018.
  3. "Boulos Enterprises". Crunchbase. July 2020. Archived from the original on 28 July 2020.
  4. Brown, Evan Nicole (19 January 2021). "Tiffany Trump Announces Engagement". The New York Times. ISSN 0362-4331. Retrieved 19 January 2021.
  5. "Nigeria-CPLF - BEL IMPEX PROJECT." MENA Report (2013)
  6. "Boulos Assembles Tricycles with 40% Local Content - Motoring World Nigeria". Archived from the original on 21 July 2018. Retrieved 20 July 2018. Cite journal requires |journal= (help)
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