Brandstack

Brandstack (now BrandCrowd) is an online marketplace for buying and selling logos and domains. Sellers upload logo designs for sale or for critique with fictional brand name concepts, sometimes accompanied by a domain name as a ready-made branding package.

Brandstack
IndustryOnline Marketplace
FateAcquired by DesignCrowd
Predecessor
    • Incspring
FoundedMarch 2008 (2008-03)
FounderWes Wilson
DefunctDecember 11, 2011 (2011-12-11)
Key people
Wes Wilson, CEO

History

Brandstack was founded in March 2008, and had its beginnings under the name Incspring. Founded by CEO Wes Wilson and based out of San Antonio, Texas, Incspring's branding solution caught the attention of the tech blogging community.[1] In June 2009, Incspring changed its name and branding to Brandstack, with a logo acquired within its own service.[2] Brandstack has since been trademarked as Brandstack, LLC.

Brandstack temporarily closed in late 2011,[3] prior to being acquired by DesignCrowd.

On 20 December 2011, DesignCrowd, an online crowdsourcing marketplace, announced the acquisition of Brandstack.[4] Following the acquisition, DesignCrowd changed Brandstack's name and branding, and launched BrandCrowd.[5] In 2018, BrandCrowd launched its own logo maker. The firm is headquartered in Sydney, Australia.

Products

Brandstack launched a sister site, Upstack.com, in February 2010 for custom design work to augment Branstack.com's marketplace for logos.[6] Included services on Upstack.com are logos, websites, print collateral, illustrations, and basic web graphics. Upstack's custom design service has been replaced by DesignCrowd[7] an Australian-based online crowdsourcing company.

References
  1. Fulton, Mark (19 October 2008). "Incspring - The Future of Domain Sales?". Dotsauce. Retrieved 20 March 2019.
  2. "Incspring Becomes Brandstack" Archived 21 July 2011 at the Wayback Machine, Pitch Engine
  3. David Airey, "Brandstack Closes, Leaves Designers Out of Pocket", "Logo Design Love"
  4. Kumparak, Greg (20 December 2011). "Brandstack Pulled From The Deadpool, Acquired By DesignCrowd". Techcrunch. Retrieved 20 March 2019.
  5. Michelle Hammond. "DesignCrowd Acquires Brandstack, Launched BrandCrowd" "StartUp Smart"
  6. Chad Engle, "Brandstack Gets a New Sibling. Introducing: Upstack" Archived 2010-11-19 at the Wayback Machine, Fuel Brand Network
  7. Ross Dawson, "Australia is Becoming A Global Hub for Outsourcing Platforms: Freelancer.com, 99 Designs, DesignCrowd", "Trends In The Living Networks"
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