Broadsheet (website)

Broadsheet is an Australian online city guide, founded by Nick Shelton in October 2009. The site covers news related to food and drink, fashion and shopping, art and design, and entertainment. It also has an extensive directory of cafes, restaurants, bars and shops which contains imagery and short descriptions of each venue.

Broadsheet
Type of site
News website
Available inEnglish
OwnerBroadsheet Media
URLwww.broadsheet.com.au
CommercialYes
RegistrationOptional
LaunchedOctober 2009 (2009-10)
Current statusActive

History

Nick Shelton was living in London circa 2005 and 2006, and working as a barista. [1] When he returned home to Melbourne, he was impressed by the culinary scene but noticed no one was covering it in depth. He launched Broadsheet at the end of 2009 with the aim of helping readers find the best places to eat, drink and shop.

Former Studio Round employee Rhys Gorgol founded a graphic design agency, "The Company You Keep", in 2012. It shares an office with Broadsheet and handles all of its design work, as well as taking on external clients.[2]

In 2011, Broadsheet launched in Sydney.[3] In March 2011, the website ran a pop-up cafe in Melbourne, The Broadsheet Cafe, for 11 days.[4][5] In June 2015 it opened a pop-up restaurant in Melbourne, The Broadsheet Restaurant, lasting for two months.[6][7][8] A pop-up restaurant is planned for Sydney in 2016.

As of March 2014, the site received approximately 450,000 unique visitors per month.[3]

Broadsheet launched two cookbooks in October 2015 based on cafes, restaurants and bars from Melbourne and Sydney.[9]

In late April 2016, Broadsheet lead a national roll-out, launching in Adelaide, Brisbane and Perth.[10]

Broadsheet's print papers, first appearing in 2009, relaunched in 2018 after a three year hiatus. The paper is printed six times a year in Melbourne and Sydney. Editions for Adelaide, Brisbane and Perth are printed four times are year.[11]

Content

There are separate versions of the site for Melbourne, Sydney, Adelaide, Brisbane and Perth. Each site's front page hosts a rotating selection of short news stories about restaurant, bar, cafe and shop openings, as well as longer interviews and features related to these fields. Broadsheet does not review restaurants in the traditional sense. "The philosophy is that we only write about what we like. If there’s a restaurant we don't like, we don't write about it," Shelton said in 2015 interview.[1] The site's stories are produced by freelancers, who visit venues then interview the owners for further information.

The site is supported by advertising.[12]

References
  1. Delaney, Brigid (July 9, 2015). "The Broadsheet effect: is this the most powerful magazine in Australia?". The Guardian. Retrieved September 28, 2015.
  2. Feagins, Lucy (April 3, 2015). "Rhys Gorgol of The Company You Keep". The Design Files. Retrieved September 28, 2015.
  3. "Broadsheet Media appoints editorial director Tim Fisher". Mumbrella. March 28, 2014. Retrieved September 28, 2015.
  4. Ford, Alexander (2011). "Broadsheet Cafe". The Thousands. Archived from the original on February 1, 2014. Retrieved September 28, 2015.
  5. Clements, Caroline (March 2, 2011). "Broadsheet Cafe Opens This Friday". Broadsheet. Retrieved September 28, 2015.
  6. Delaney, Brigid (June 25, 2015). "Broadsheet restaurant turns reviews into reality – review". The Guardian. Retrieved September 28, 2015.
  7. "The Broadsheet Restaurant Is Open". Broadsheet. June 5, 2015. Retrieved September 28, 2015.
  8. Robin, Miriam (July 7, 2015). "After six years, Broadsheet getting off the streets and into the kitchen". Crikey. Retrieved September 28, 2015.
  9. Clements, Caroline (October 20, 2015). "The Broadsheet Cookbook". Broadsheet. Retrieved February 7, 2019.
  10. "Broadsheet Goes National With New Editors In Adelaide, Perth And Brisbane". B&T. April 28, 2016. Retrieved February 7, 2019.
  11. Tutty, Josie (October 1, 2018). "Broadsheet returns to print in cities across Australia". Mumbrella. Retrieved February 7, 2019.
  12. Simons, Margaret (March 7, 2012). "The Broadsheet effect: is this the most powerful magazine in Australia?". Crikey. Retrieved September 28, 2015.
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