Brothers Cider

Brothers Cider is a brand of fruit cider originating in Somerset in South West England. Originally available at music festivals, it is now served in pubs, bars and stores across the United Kingdom and internationally in countries such as Thailand, Singapore and China.

Brothers Cider
Product typeApple and pear cider
Produced byShowering Brothers
CountryShepton Mallet, England
Introduced1992
Marketsintl
Websitewww.brotherscider.co.uk

History
The Brothers Bar at Glastonbury 2008

Brothers Drinks Co. Limited was started in 1992 by four Showering brothers, whose parents were involved with the production of Babycham from the 1950s.[1] It is based in Shepton Mallet, Somerset. Brothers' Cider is fermented and bottled at the Showerings Cider Mill and on the former site of the Anglo-Bavarian Brewery, which has been claimed as the first lager brewery in the United Kingdom,[2] although the claim is disputed.

In 1995, Michael Eavis offered the Brothers space for a bar at the Glastonbury Festival,[3] near the Jazz World Stage, but with sales restricted to perry-based drinks. When the offer of "perry" was met with little understanding the Brothers would describe it as "like cider but made from pears" and after repeating this tens of thousands of times the shorthand "pear cider" was introduced and understood.[4] Ten years later, in 2005, Brothers was packaged and launched into pubs and the retail trade.[5]

In 2007, Brothers began bottling soft drinks for Fever-Tree. 50% of Brothers' capacity is accounted for by Fever-Tree. Brothers became a minority shareholder in Fever-Tree in 2013. [6]

In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.[7]

In 2013 a new range of packaging was launched,[8] for the company with a turnover of £46 million per annum.[9]

References
  1. "Cider company's band of brothers". Wells Journal. Archived from the original on 24 August 2017. Retrieved 23 August 2017.
  2. "First lager brew house 'at risk': Britain's first lager brewery has been added to English Heritage's endangered properties list.", BBC News, June 30, 2004. Retrieved January 12, 2008.
  3. "Brothers". Trafalgar Foods. Archived from the original on 8 December 2015. Retrieved 2 December 2015.
  4. "Pear perception". Morning Advertiser. 24 April 2008. Archived from the original on 14 August 2012. Retrieved 17 March 2013.
  5. "Roll out the barrel, summer's here". Telegraph. 22 June 2006. Retrieved 17 March 2013.
  6. http://fevertree1.d3r-cdn.com/pdfs/original/608-595-233879-cinchona-cln.pdf
  7. "Cider brand gets coolness award". Exeter Express and Echo. Archived from the original on 2013-05-05. Retrieved 17 March 2013.
  8. Charles, Gemma. "Brothers Cider unveils premium packaging". Marketing magazine. Retrieved 17 March 2013.
  9. Robinson, Clemmie. "Brothers cider gets a new look". University Business. Retrieved 17 March 2013.
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