Brownie Brittle

Brownie Brittle is a food product produced by Sheila G. Money Brands.

Regular flavor Brownie Brittle

History

Brownie Brittle was invented by Sheila G. Mains in Palm Beach, Florida, as a part of Sheila G Brands. Mains had been a commercial brownie baker since 1992,[1] and eventually purchased the telephone number 1-800-Brownie. The first theme-park that ordered her brownies for sale in their park placed an order for 37,000 brownies. Eventually, she was baking and selling up to 1.6 million brownies a year.[2] Among her clients, she was the producer for brownies at Disney World since 1994. The first incarnation of Brownie Brittle was called "Brownie Crisps," however they did not take off.[3]

The idea for brownie brittle and the crisps came from the hardened drippings that would come off the pans used in her plant, and she developed a new type of process that would only produce crispy brownie edges. The company relaunched “Brownie Crisps” as Brownie Brittle and the renamed product was first sold in retail stores in April 2011.[4][5] It was the first commercial brownie crisp company in the United States.[6] In 2012 the company received $8 million in sales, and received the “Best New Snack Product” prize at the National Confectionery Sales Association awards ceremony.[3] Also in 2012 Brownie Brittle was nominated as one of the most innovative new products at the Sweets And Snacks Expo and had sold more than two million bags of the product.[2] Brownie Brittle also entered a partnership with Weinstein Co. to provide snacks for movie premiers, as well as their Golden Globe and Oscar events.[1] The flavors of Brownie Brittle are Chocolate Chip, Toffee Crunch, Dark Chocolate Sea Salt, Traditional Walnut,[7] Peanut Butter Chip, Salted Caramel, and Mint Chocolate Chip.[8]

Philanthropy

The company is a partner of Cookies For Kids’ Cancer, providing product and profits to the cause of solving childhood cancer.[9]

See also

References
  1. Marshall Heyman (November 13, 2012). "Brownie Brittle Premiere". The Wall Street Journal. Retrieved April 5, 2013.
  2. Marlo Thomas (July 25, 2012). "It Ain't Over: Laid Off In Midlife, She Found A Sweet Plan B That Made Millions". Huffington Post. Retrieved April 5, 2013.
  3. Liz Balmaseda (March 12, 2013). "Mains' airy chocolate have landed her at top, star-studded events". Palm Beach Post. Retrieved April 5, 2013.
  4. Anneli Rufus (March 4, 2013). "Women and Food: A Complicated Love Story". Psychology Today. Retrieved April 5, 2013.
  5. Joanie Cox-Henry (March 12, 2013). "Brownie Brittle creation is Mains' attraction". Sun-Sentinel. Retrieved April 5, 2013.
  6. Florence Fabricant (December 31, 2012). "Brownie Bites, Served Crisp". The New York Times. Retrieved April 5, 2013.
  7. Mark Spivak. "Brownie Brittle". Palm Beach Illustrated. Archived from the original on March 31, 2014. Retrieved April 5, 2013.
  8. "Sheila G's Brownie Brittle". Retrieved March 29, 2016.
  9. Joanie Cox-Henry (February 18, 2013). "Palm Beach Gardens woman stirs up sweet sensation with Brownie Brittle". Sun-Sentinel. Retrieved April 5, 2013.
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