Bruno Banani

Bruno Banani is a German fashion company with headquarters in Chemnitz.[2] On 11 March 2009, Bruno Banani launched a product range using the eco-friendly fiber Biophyl from Advansa with class 1 Oeko-tex standard rating.[3]

Bruno Banani

Type	GmbH
Industry	Textile
Genre	Fashion
Founded	Chemnitz (1993)
Founder	Wolfgang Jassner Klaus Jungnickel Jan Jassner
Headquarters	Germany
Products	Undergarments Men's clothing Women's clothing
Net income	€82.5 million (2009)[1]
Number of employees	95
Website	brunobanani.com

The marketing rights for the perfumes with the brand name Bruno Banani are held by the Wella company, Cosmopolitan cosmetics.

Prior to the 2010 Winter Olympics, German media took an interest in a Tongan luger training in Germany, who was apparently also called Bruno Banani. In January 2012, it was revealed that his real name was Fuahea Semi, and that his renaming had been a marketing ploy.[4][5] In 2013, Semi officially changed his name to Bruno Banani, and competed under that name.[6]

References

1. "bruno banani mit klarer Mission" (PDF). Textination. 2010-06-30.
2. "WHEN YOU THINK DELUXE, THINK...EAST GERMANY?". BusinessWeek. 1997-05-12.
3. "Bruno Banani underwear goes green with Biophyl". Archived from the original on 2011-07-13. Retrieved 2009-04-05.
4. "Tongan luger Bruno Banani exposed as a German marketing hoax", The Guardian, 31 January 2012
5. "Wie Fuahea Semi zum Rodler Bruno Banani wurde", Der Spiegel, 29 January 2012
6. "Luge ‘hoaxster’ name change now legal, just wants to race for Tonga at Sochi Olympics", Vancouver Sun, 1 February 2013

Bibliography

• Stuart Slatter, David Lovett, Corporate Recovery: Managing Companies in Distress, Beard Books, 1999. ISBN 1-58798-242-0.
• Karl-Heinz von Lackum, Mit Branding an die Spitze!: Wie sie auch ohne Werbemillionen die Konkurrenz, Gabler, April 2004. ISBN 3-409-12668-6.