Capterra

Capterra, Inc. is an online marketplace vendor serving as an intermediary between buyers and sellers within the software industry.[1] The company assists consumers with selecting software for their needs.[1]

Capterra
Type of site
Private company
Available inEnglish
Founded1999
Founder(s)Michael Ortner
Rakesh Chilakapati
ParentGartner
URLwww.capterra.com
Current statusActive

History

The company was founded in 1999 by Michael Ortner and Rakesh Chilakapati. It is based in Arlington, Virginia.[2] The company uses a pay-per-click model.[3][4] Vendors would pay only when a Capterra user clicked through to their website.[5] Vendors can bid on the basis of software category & listing position. Apart from Capterra, vendors get the option to advertise even on other Gartner owned channels like Software Advice and Get App. All these platforms have paid listing as well as organic listings based on reviews.

After its revenue increased by 633% from 2003 to 2006, Capterra was mentioned in Inc. magazine's 2007 ranking of the 500 fastest-growing private U.S. companies. By the end of 2007,[4] there were more than 2 million software buyers and nearly 1,000 software vendors advertised on the website.[5] 

In 2009, the site allowed software users to leave reviews.[6][7]

Gartner bought Capterra in September 2015.[8]

In 2018 Capterra conducted a Top Tech trends survey[9] on how small businesses manage technology investments [10] and consider project management software.[11][12][13] In August 2019, Capterra is reported to have delivered 1 million software reviews on its platform.[14]

Awards
  • Inc. 5000 Fastest Growing Private Business 2007-2009[15]
  • Radius.com Best B2B Holiday Campaigns 2013[16]
  • Interactive Media Award for Outstanding Achievement in the Software Industry, 2008 and 2009[17]
  • Ranked #25 on Virginia Chamber of Commerce Fantastic 50, 2007[18]

See also

References
  1. "Capterra Inc - Company Profile". www.bloomberg.com. Retrieved 2020-03-25.
  2. Rosen, James (2015-03-27). "Economists Credit Small Business 'Gazelles' With Job Creation". Fox News. Retrieved 2019-09-12.
  3. "The Capterra Story: Bootstrapping an Online Marketplace". www.ecommercetimes.com. Retrieved 2019-09-27.
  4. "Online resource finds, compares software". CONTRACTOR. 2007-12-01. Retrieved 2019-09-24.
  5. "The Capterra Story: Bootstrapping an Online Marketplace". www.ecommercetimes.com. Retrieved 2019-09-12.
  6. Barrett, Amy (2010-09-01). "The Case for User Reviews". Inc.com. Retrieved 2019-09-12.
  7. Heath, Thomas. "The Yelp of business software' springs out of ping-pong culture at Virginia company". Washington Post.
  8. Leforestier, Ludovic (2017-01-20). "2017, a tectonic year for influencer relations? A world post Gartner + CEB and IDC sold". Institute of Industry Analyst Relations (IIAR). Retrieved 2019-06-05.
  9. Pearson, Bryan. "Walmart, Lowe's And Others Are Getting Real About Training: How Immersive Tech Works". Forbes. Retrieved 2019-12-13.
  10. Lesonsky, Rieva (2019-01-09). "What to Expect in 2019: Technology Business Trends". SmallBizDaily. Retrieved 2019-09-19.
  11. O'Loughlin, Eileen. "The 3 Biggest Project Management Trends in 2019 (and How to Use Them in Planning for 2020)". Home Business.
  12. Lesonsky, Rieva. "Are You Addicted to Work?, Retail App Use Surges 50%, How to Argue Productively and Other Things Entrepreneurs Need to Know". Small Biz Daily.
  13. July 10, Alison DeNisco Rayome in Project Management on; 2019; Pst, 6:45 Am. "Project management software: 7 biggest factors to consider before buying". TechRepublic. Retrieved 2019-09-19.CS1 maint: numeric names: authors list (link)
  14. "Capterra Delivers 1 Million Verified Software Reviews to Help Organizations Make Better Purchasing Decisions". Business Wire. Retrieved January 3, 2020.
  15. "Inc 5000 Capterra Profile".
  16. Fugere, Lisa. "The Best B2B Holiday Marketing Campaigns You Didn't Know About". Radius.com. Archived from the original on 4 August 2016. Retrieved 16 December 2013.
  17. "Interactive Media Awards: Capterra". Interactive Media Awards, Inc. Retrieved 31 January 2014.
  18. "Fantastic 50 2007" (PDF). Goodman & Co., Virginia Chamber of Commerce. Retrieved 31 January 2014.
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