Carwow

Carwow, stylised as carwow, is a UK based platform for buying new and used cars from franchised dealers. It uses the reverse marketplace model to remove the need for buyers to negotiate with car sellers. Users choose the car they would like to buy, along with the various specifications and features, then receive offers direct from dealers.[1] It also provides information to prospective purchasers and gives feedback on rogue dealers and they also review cars via their YouTube page run by reviewer Mat Watson .[2] [3]

Carwow
Type of businessPrivate
Available inEnglish
Founded2011 (2011)
HeadquartersLondon, United Kingdom
Area servedUK
OwnerBalderton Capital, Episode 1 Ventures
Founder(s)James Hind, Alexandra Margolis, David Santoro
IndustryAutomotive
URLwww.carwow.co.uk
Current statusActive
Carwow
YouTube information
Channel
Presented byMat Watson
Years active2016-present
GenreCar Reviews
Subscribers5.15 million
(January 2021)
Total views1.60 billion
(January 2021)

Carwow was founded by James Hind and launched in May 2013 the concept of who had sold over

The company has partnered with the RAC as part of RAC Cars' ‘search, buy, sell’ website.[4]

Carwow was founded by James Hind and launched in May 2013. James Hind, when operating Carbuzz, came across the concept from a company which used the reverse tendering concept, called My Best Deal. My Best Deal was the concept of David Paterson, who had formerly been in the motor industry. David Paterson operated at a management level within the motor industry, providing finance and insurance services to clients. Car Wow’s investors include venture firms Balderton Capital, Episode 1 Ventures, Samos Investments and Accel Partners.[5] The company had sold over 20,000 cars valued at £550m by January 2016.[6]

History

The company originally launched in 2010 as car research site carbuzz. It offered aggregated expert reviews, user reviews, statistics, videos and images to help consumers looking to purchase a new car find the best vehicle for their taste, budget and requirements.[7] In May 2013 it re-launched as a car buying platform. The company then raised £1.3m venture capital finance from Balderton Capital, Episode 1 Ventures and Samos Investments, as well as a number of angel investors including Alex Chesterman and Simon Murdoch, in February 2014 to fund growth.[8]

Its investors provided a further £4.6m of capital so the company could 'expand the team further, roll out above-the-line advertising campaigns and start exploring new markets'.[9]

In August 2015, following a complaint from a competitor, the Advertising Standards Authority found that the competitor "had been providing the same service since 2003" and therefore the ASA "told carwow not to claim that they were the first or only company to offer the advertised service."[10]

In January 2016, carwow raised a further £12.5m in a Series B funding round led by Accel Partners.[11]

A £6m TV advertising campaign for carwow was launched in December 2015, voiced by actor Michael Gambon.[12]

As of January 2016, carwow has one million users.[6]

References
  1. "Can you save money buying a new car online through CarWow?". BT.com. Retrieved 2016-02-18.
  2. "Zoopla for cars: property site bosses back start-up carwow". Telegraph.co.uk. Retrieved 2016-02-18.
  3. "Carwow YouTube subscribers leap to 2.7million". AMOnline. Retrieved 2019-04-25.
  4. "Carwow and RAC partner to offer innovative new car-buying experience - Car Dealer Magazine". Car Dealer Magazine. Retrieved 2016-02-18.
  5. O'Hear, Steve. "Car Buying Platform Carwow Raises £12.5M Series B Led by Accel". TechCrunch. Retrieved 2016-02-18.
  6. "carwow celebrates one million users and £550m worth of cars sold - Startups 100 by Startups.co.uk: Start up a successful business". startups.co.uk. Retrieved 2016-02-18.
  7. Love, Martin (2010-11-27). "Car review: Porsche Cayenne S Hybrid". The Guardian. ISSN 0261-3077. Retrieved 2016-02-18.
  8. O'Hear, Steve. "Balderton Capital Leads £1.3M Seed In UK Car Buying Platform Carwow". TechCrunch. Retrieved 2016-02-18.
  9. O'Hear, Steve. "Car Buying Platform Carwow Secures £4.6M Series A To Step On The Gas". TechCrunch. Retrieved 2016-02-18.
  10. "ASA Ruling on Digital Blurb Ltd t/a carwow". Advertising Standards Authority. 25 November 2015. Retrieved 29 November 2019.
  11. "London startup Carwow has raised £12.5 million from the investors behind Dropbox and Spotify". Business Insider. Retrieved 2016-02-18.
  12. "Michael Gambon to become the voice of Carwow". www.am-online.com. Retrieved 2016-02-18.
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