Castel Group

Castel Group (French Groupe Castel) is a French beverage company. It was established in 1949 by Pierre Castel, who continues to run the company as a family-owned concern.[1][2][3]


Castel Group
IndustryWine, beer, soft drinks
Founded1949
Headquarters
Bordeaux
,
France
Number of locations
multinational
Key people
Pierre Castel
Number of employees
28 000
Websitehttp://www.groupe-castel.com

Castel is the largest French wine producer and owns the biggest French and foreign wine brands distributed in France. Castel Group is also the French leader for table wines and the number four for beers and soft drinks in Africa (after SABMiller and Heineken and Guinness), and – after Constellation Brands and Gallo – number four for wine worldwide.[4] Castel claims to have a 25 percent share of profits from the African beer market.[2]

History

Starting with a wine merchant business in Bordeaux, the company steadily expanded in size and scope. Castel grew into other parts of the wine business, first bottling, then acquisition of viniculture lands and brands - Chateau de Goelane, a Bordeaux Superieur, was acquired in 1957 -, later distribution by buying the wine specialty stores of Nicolas (1998) and marketing.[5]

Wine

Groupe Castel produces many table wines (vin de table). It expanded its wine offering by buying its main competitor, Société des Vins de France, from Pernod Ricard in 1992. The company has a number of well branded wines such as Baron de Lestac, Roche Mazet, Vieux Papes and La Villageoise. It also bought the Malesan and Sidi Brahim wines. In 2008 the company expanded from the south of France to the Loire valley and the Bourgogne. Higher tier wines are sold by the Chateaux and Estate section of Castel (listed below).

Since 2008 Groupe Castel has made more efforts to decrease its dependence on the French market and become more visible in English speaking countries, Eastern Europe, and the Eastern Asia, primarily China.

As of 2015, Castel owns 1,400 ha of vineyards in France and 1,600 ha in Morocco, Tunisia, and Ethiopia in Africa.[5] It produced 640 million bottles, 59% for the French market.[5]

Beer
A promotional sconce for Castel Beer, the company's core beer product

In 1990, it purchased a major competitor in African beer, Brasseries et Glacières Internationales (BGI).[6] In 1994 Castel added La Société de Limonaderies et Brasseries d'Afrique (SOLIBRA) that is focused on soft drinks. In 2003 the company bought Brasseries du Maroc, 2011 Brasseries Star Madagascar, and 2014 Nouvelle Brasserie de Madagascar.

Major beer brands are Flag and Castel.[6] The company produces 28 million hectolitres of beer and soft drinks in Africa each year.[6]

In 2001, SABMiller acquired 20 percent of Castel's African Beverages operations and Castel acquired 38 percent of SABMiller Africa and SABMiller Botswana.[2] An update of the partnership in 2012 saw the two combine their Nigerian businesses under SABMiller's control with their Angolan businesses set to be handled by Castel.[2]

Other

Castel produces olive oil from Morocco and maintains sugar plantations in Africa.

List of Castel Chateaux and Estates[5]
  • Château d'Arcins
  • Château Barreyres
  • Château Beychevelle (GCC)
  • Château de La Botinière
  • Château du Bousquet
  • Château Campet
  • Château Cavalier
  • Domaine de la Clapière
  • Château Ferrande
  • Château de Goëlane
  • Château de Haut Coulon
  • Château Hourtou
  • Château de l'Hyvernière
  • Château Latour Camblanes
  • Château du Lort
  • Château Malbec
  • Château Mirefleurs
  • Château Montlabert
  • Château Tour Prignac

References
  1. "CASTEL Group - The Group, Wine, Beer and soft drinks". Archived from the original on 9 October 2016. Retrieved 6 October 2016.
  2. "Analysis - Castel could fetch US$27bn if sold to SABMiller". 27 June 2013. Retrieved 6 October 2016.
  3. "Pierre Castel". Forbes. Retrieved 28 March 2015.
  4. "CASTEL Group - Figures". Archived from the original on 5 October 2016. Retrieved 6 October 2016.
  5. Castel Group website
  6. Baudouin, Jérôme (10 June 2013). "Pierre Castel, l'empereur du vin". Retrieved 6 October 2016 – via Le Monde.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.