Causata

Causata is an enterprise software company based in San Mateo, California, United States with development offices in London, England, UK. It provides software which is used by business-to-consumer marketers to manage interactions with customers.[1][2] The company launched the fourth version of its products in February, 2013.

Causata
TypePrivate
Industrycustomer experience management software
Marketing automation
Founded2009
HeadquartersSan Mateo, California, USA
London, UK
Key people
Paul Wahl
ProductsSoftware application
Computer software
Websitewww.causata.com
@Causata

Corporate history

Causata was founded in 2009 by Paul Phillips and opened its first office in London, England, UK. The company opened its San Mateo, California office in 2011. CEO Paul Wahl, a former CEO of SAP America and former COO of Siebel Systems, joined the company in March 2012.[3][4] Causata has received $23 million in venture funding from Accel Partners London, the Series C round coming in Feb. 2013.[5][6][7][8]

In 2013, Causata was acquired by NICE Systems.[9]

Products

Causata's software uses HBase, the NoSQL database on the Hadoop Distributed File System.[7][10] It has industry-specific applications for cross-sell, acquisition, and retention to enable marketers to personalize web and mobile interfaces, operate email and mobile messaging campaigns, enable targeted advertising and create context-driven sales and service.[2]

  • The Identity Graph algorithms use first-party online and offline customer data to combine customers' identities and event timelines.
  • The Predictive Profile compares individual customer paths and histories against each other to predict customer intent. Machine learning algorithms based on reinforcement methodologies build real-time predictive analytics models for individual customers.[11][12]
  • Decisioning serves targeted offers, promotions and ads to potential customers, based on information gathered by the previously mentioned analysis.[10]

References
  1. Boyd, E.B. "Big Brother or your personal concierge? Causata makes data work for customers". Fast Company (magazine). 5 March 2012.
  2. Backaitis, Virginia. "Causata Disrupts CXM - Uses Big Data, Real Time Analytics, Identity Graphs to Turn Visitors into Buyers, On the Spot". CMSwire. 6 February 2013.
  3. Bort, Julie "This CEO Chose A Tiny Startup Over High-Paying Executive Jobs". Business Insider. 5 March 2012.
  4. Causata hires former SAP America CEO Paul Wahl as chief - Silicon Valley Business Journal
  5. Wauters, Robin. "Causata Launches Customer Interaction Platform With $4.5M From Accel Partners", TechCrunch. 5 October 2009.
  6. Taylor, James. "First Look – Causata" Smart Data Collective. 12 August 2011.
  7. Harris, Derrick. "Exclusive: Causata raises $7.5M and steps up its game in targeted ads". GigaOM. 6 February 2013.
  8. Causata Inc. Secures Funding from Accel Partners.(Company overview) - Robotics & Machine Learning | HighBeam Research
  9. NICE buys Causata, brings big data to bear on customer engagement — Tech News and Analysis
  10. "BigData-Startups: Causata". BigData-Startups.com. Retrieved on May 17, 2013.
  11. Big Data Market Sees CSC Buy Infochimps, NICE Buy Causata - EM360 Archived 2016-03-04 at the Wayback Machine
  12. Harris: New 'consumer-intelligence' technology will compile detailed profiles - San Jose Mercury News
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