Cine TAM

Cine TAM was a Brazilian cinema owned by the parent company of TAM Airlines.

The cinema opened in the Morumbi Shopping (PT) in the Santo Amaro neighborhood of Sao Paulo on April 19, 2007.[1][2][3][4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema.[5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program.[4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased.[1] The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris.[6] The theater included a restaurant called Cine Cafe TAM.[7]

Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.[8]

Cine TAM was closed in October 30, 2012.[9]

References
  1. "Brandworks assina projeto do Cine TAM." AdNews. April 19, 2007.
  2. Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.
  3. "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.
  4. "Archived copy". Archived from the original on 2008-09-16. Retrieved 2008-10-03.CS1 maint: archived copy as title (link)
  5. "TAM entra em cartaz no antigo Cine Morumbi" (). Agência Estado. April 16, 2007.
  6. Arruda, Jacqueline de. "Parceria com a TAM revoluciona cinemas do Morumbi Shopping." Morumbi.net/Tottem Publicidade. May 25, 2007.
  7. "Archived copy". Archived from the original on 2012-07-09. Retrieved 2008-10-03.CS1 maint: archived copy as title (link)
  8. "Archived copy". Archived from the original on 2007-05-15. Retrieved 2008-10-03.CS1 maint: archived copy as title (link)
  9. "Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo" (Archive). Folha de S.Paulo. 29 August 2012.


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