Citroën India

Citroën India is a subsidiary of Stellantis of France, as a joint-venture with CK Birla Group, for the manufacture and sales of Citroën in India. Citroën entered the Indian market in 2021.[1] Citroën vehicles will be manufactured at CK Birla Group's production facilities in Tamil Nadu.[2]

Citroën India
TypeJoint venture
IndustryAutomotive
HeadquartersTiruvallur, Chennai
ProductsAutomobiles
OwnerCK Birla Group
ParentCitroën
Websitewww.citroen.in

History

This is the third attempt by Groupe PSA to enter the Indian market.[3] During the presentation of FY18 results of Groupe PSA, the chairman confirmed that Citroën was chosen brand to enter the Indian markets.[4]

Groupe PSA had signed two joint ventures with companies of India's CK Birla Group for vehicle assembly, distribution and powertrain manufacturing of its cars in the country.[5] The French carmaker was initially supposed to enter the Indian market in 2020. However, the plan was delayed amidst the COVID-19 pandemic and the subsequent lockdown.[6]

Prior to launching the India-spec C5 Aircross SUV, CitroënIndia's research revealed that comfort is critical criteria for new car buyers in India.[7] Production of the C5 Aircross had started in July 2020 at the Tiruvallur plant in Tamil Nadu. Groupe PSA has made an investment of around Rs.2500 crore to enter the Indian market.[8]

Products

Citroën India is developing several models specifically for the Indian market, including EV's, releasing in 2021–2022. The C5 Aircross will be unveiled on 1 February 2021, equipped with a 2.0-litre diesel engine. According to reports, subsequent cars will not sport a diesel engine.[9]

Current Models

References
  1. "Citroen C5 Aircross Launch Date in India: Citroen C5 Aircross India-debut on February 1". The Times of India. January 8, 2021. Retrieved 2021-01-09.
  2. Ghosh, Malyaban (2019-02-26). "Made in India Citroen car to launch in India by 2021". mint. Retrieved 2021-01-09.
  3. "Official: Peugeot To Return To India - Third Time Lucky? - ZigWheels". ZigWheels.com. Retrieved 2021-01-09.
  4. Thakkar, Ketan. "Groupe PSA plans India return by 2021 with Citroen". The Economic Times. Retrieved 2021-01-09.
  5. "Citroen readies New Delhi showroom ahead of India market launch". www.autocarpro.in. Retrieved 2021-01-09.
  6. Nagaraj, Rahul (2021-01-05). "Citroen C5 Aircross India-Spec SUV Reveal Scheduled For Next Month : Here Are All The Details". www.drivespark.com. Retrieved 2021-01-09.
  7. "Citroen India: Comfort critical criteria for new car buyers". The Times of India. January 6, 2021. Retrieved 2021-01-09.
  8. "Citroen C5 Aircross SUV's India unveil date out: What to expect from Karoq, Compass rival". The Financial Express. 2021-01-04. Retrieved 2021-01-09.
  9. "Citroen will not launch diesel mass market cars in India | Team-BHP". Team-BHP.com. Retrieved 2021-01-09.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.