Coca-Cola Refreshing Filmmaker's Award

Created in 1998, Coca-Cola has given out the Coca-Cola Refreshing Filmmaker's Award to a student winner of their competition. Students from participating film schools across the United States submit entries of original scripts and storyboards. Ten finalists are selected, receiving $7,500 to produce a 50-second film to be viewed before the featured showing at certain theatres across the nation. Winners also receive $10,000.[1]

As of 2010, the program underwent a refresh thanks to a splash of Sprite! The new Sprite Refreshing Films program provides opportunities to college and university students, at participating schools, but also provides another opportunity to for teenagers nationwide. College and university students at any of the 12 participating universities & colleges nationwide could get involved by (A) submitting their original screenplay or (B) applying to intern on a Sprite Refreshing Films movie set in 1 of 6 cities nationwide. Teenagers nationwide had the opportunity to apply for their chance to learn how to make a movie. Teenagers will replace the pros on-set and they will get on-the-job experience in leadership & creating a pro-quality short film. Film production will occur in New York City, Los Angeles, Chicago, Dallas, Atlanta and Miami in January–February 2011 and each short film will feature celebrity talent from across the entertainment industry.[2]

Coca-Cola Refreshing Filmmaker's Award Participating Schools

Sprite Refreshing Films Participating Schools

Coca-Cola Refreshing Filmmaker's Award Judging

Once submitted, the films are then reviewed by the "Red Ribbon Panel of judges" that include actors such Ben Affleck and Matt Damon, screenwriters, directors, and executives from AMC Theatres, Blockbuster, Carmike Cinemas, Cinemark Theatres, DreamWorks, Loews Cineplex, Entertainment and Regal Entertainment Group. Both the winning films and select runners-up are shown in over 30,000 movie theatres for four to eight weeks.

Sprite Refreshing Films Judging

Once production wraps in the 6 Sprite Refreshing Films production cities the youth-created short films will debut online at spriterefreshingfilms.com in April–May 2011 where they will go head-to-head for viewing and a nationwide text voting competition. The films will also be viewed and judged by the Green Ribbon Panel, a collection of industry experts who will also judge the films. Sprite will also support the promotion of the films by promoting the online viewing with a trailer in over 23,000 movie theaters across the country. The final winning film will be announced in early June and that film along with the entire Film Crew, Staff Interns, and Screenwriter will have their film shown at a major film festival.

Coca-Cola Refreshing Filmmaker's Award winners
1998 Kyle Newman New York University
1999 Fredrick Johnson University of Southern California
2000 Jason Doty[3] Florida State University
2001 Peter Hunziker[4] UCLA School of Theater Film and Television
2002 David Pastor-Vallejo[5] Columbia University
2003 Jordan Ross[6] New York University
2004 Brett Levner & Steve Sole Columbia University
2005 Matthew Pope[7] Florida State University
2006 Rosemary Lambert Chapman University
2007 Josh Greenbaum & Raul Fernandez[8] University of Southern California
2008 Austin Formato[9] UCLA School of Theater Film and Television
2009 Michael Montgomery & Jerome Sable[10][11] University of Southern California
2010 Andy Landen & Alice Mathias[12] University of Southern California

References
  1. Elliott, Stuart (2 December 1997). "THE MEDIA BUSINESS: ADVERTISING; Cola companies are increasingly squaring off in movie theaters". The New York Times.
  2. Rudenko, Anna (2011-04-26). "Sprite Premieres Short 'Refreshing Films'". POPSOP. Retrieved 2020-03-27.
  3. Leonard, Mark (June 2000). "Fifty Seconds of Fame". Indianapolis Monthly. Emmis Communications. p. 26.
  4. Swanson, Tim (2001-03-06). "Hunziker goes better with U's Hypnotic, Coke". Variety. Retrieved 2020-03-27.
  5. ""Columbia U Film Student Lands Big-Screen Exposure" by Steindorf, Sara - The Christian Science Monitor, April 2, 2002 | Online Research Library: Questia". www.questia.com. Retrieved 2020-03-27.
  6. "BUZZ for March 14: Paris on the Hudson, A "Normal" Party, and IFC Job Changes". IndieWire. 2003-03-14. Retrieved 2020-03-27.
  7. "Film School Student Wins Coca-Cola's 'Refreshing Filmmaker's Award'". www.newswise.com. Retrieved 2020-03-27.
  8. Siegel, Tatiana (2007-12-18). "Freshman director gets 'Cool' start". Variety. Retrieved 2020-03-27.
  9. "It's the real thing". UCLA Magazine. Retrieved 2020-03-27.
  10. "Coke honors USC filmmakers". Variety. 2009-03-26. Retrieved 2020-03-27.
  11. Mertes, Micah. "Nebraska native co-winner of Coke filmmaker award". JournalStar.com. Retrieved 2020-03-27.
  12. "Coca-Cola Refreshing Filmmaker's Award recipients Alice Mathias and..." Getty Images. Retrieved 2020-03-27.
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