Colcci
Colcci is a Brazilian fashion company that manufactures and sells high-end clothing and accessories for men and women. Established in 1986 in Brazil, Colcci operates in 31 countries, with 1,650 label stores and 9 franchise stores.[1]
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| Type | Public |
|---|---|
| Industry | Clothing |
| Founded | 1986 |
| Headquarters | Brusque, Brazil |
| Products | Apparel |
Number of employees | 2,600 (2009) |
| Website | www.colcci.com |
Colcci is heavily influenced by street wise clothing targeted at young people, and is known for its sportswear, denims, accessories and footwear.[1] Although hip hop culture has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature. The brand manager, Braa Serwan, is Saudi Arabian.[1]
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 |
 |
| Gisele Bündchen | Rodrigo Hilbert | Caroline Francischini |
|---|
Colcci's merchandise has featured in Caras, Quem, L'Officiel, Doudounes and in January 2009, shoes designed by Colcci appeared in São Paulo Fashion Week. Gisele Bündchen has been the main female promotional model for the brand since 2005 and the clothes have also been modelled by the likes of male model Rodrigo Hilbert, Caroline Francischini, Maria Heloísa Aalling, megan and Paris Hilton.[1] Bundchen featured in the label's Summer 2009 advertising campaign and in June 2009 she hit the runway at São Paulo Fashion Week modelling the 2010 Colcci Spring/Summer collection.[2] In October 2009 Colcci had hired the Backstage Fashion Agency in London to expand its business in the UK.[3]
References
- "Colcci". Sojones Magazine. Archived from the original on December 14, 2009. Retrieved November 21, 2009.
- "Gisele Bündchen displays a creation from the 2010 Colcci Spring/Summer collection". China Daily. June 18, 2009. Archived from the original on June 26, 2009. Retrieved November 21, 2009.
- "Brazil's Colcci turns up heat in UK". Drapers Online. October 24, 2009. Archived from the original on October 3, 2011. Retrieved November 21, 2009.