Color Factory

Color Factory is a pop-up interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color. It ran for eight and a half months in 2017 in San Francisco, and is currently running in New York City and Houston.[1][2][3]

Color Factory
EstablishedAugust 2017
LocationSan Francisco, New York City, Houston
TypeSelfie museum
Websitecolorfactory.co

Color Factory has commonly been cited as part of a trend of "Instagram museums", temporary art exhibitions catered towards younger millennial audiences which are designed to be photographed (especially in selfies) and shared on Instagram and other social media.[1][2][3][4][5][6][7][8] Co-founder Jordan Ferney has publicly pushed back against descriptions of Color Factory as an Instagram museum, stating that her goal “had always been to make something that was beautiful to experience, not photograph”.[1]

Artists whose works have been featured in Color Factory include Jason Polan, Lakwena Maciver, Molly Young, Tosha Stimage, and Tom Stayte.[2][5] Exhibits include ballpits, balloon-filled rooms, and illuminated dance floors, with cameras preinstalled throughout the exhibition for photography.[3][5][7][9]

History

Color Factory was founded in August 2017 by event-planner/blogger Jordan Ferney, artist Leah Rosenberg, and designer Erin Jang.[2] It originally debuted as a one-month, 15-installation, 12,000 ft2 exhibition in San Francisco, sponsored by Alaskan Airlines and Method Soap.[2] Due to its popularity (at one point causing its Eventbrite ticketing page to crash from high demand),[10] this San Francisco run was later extended to last for a total of eight and a half months.[1][3]

In June and July 2018, Color Factory partnered with the Cooper Hewitt, Smithsonian Design Museum in New York City to exhibit the “Manhattan Color Walk”, an outdoor art installation which painted the ground with several stripes of colors, each sampled from a different street of Manhattan.[2][4][11]

In August 2018, Color Factory reopened as a temporary 16-installation, 20,000 ft2 standalone exhibition in New York City's SoHo neighborhood, sponsored by Maybelline and Gymboree.[2][4][5]

In November 2019, Color Factory opened an exhibition in Houston.[12]

See also

References
  1. Wang, Jenna. "The Rise Of The Pop-Up Economy". Forbes. Retrieved 2018-10-27.
  2. Bedolla, Daise. "The Ultimate Instagram Exhibit Is Headed to New York City". The Cut. Retrieved 2018-10-27.
  3. Lord, Emma. "The Instagram-Famous Color Factory Has 16 New Rooms With Built-In Cameras For Photo Opps". Bustle. Retrieved 2018-10-27.
  4. "Introducing Color Factory, The Latest Instagrammable Pop-Up Coming To NYC". Gothamist. Archived from the original on 2018-07-19. Retrieved 2018-10-27.
  5. Winkelman, Natalia (2018-08-21). "The Color Factory Is Made for Instagram, but Is It Art?". The Daily Beast. Retrieved 2018-10-27.
  6. Hess, Amanda (2018-09-26). "The Existential Void of the Pop-Up 'Experience'". The New York Times. Retrieved 2018-10-27.
  7. Business, Story by Kaya Yurieff, CNN Business Video by Lisa Fischer, CNN. "Instagramable pop-ups can teach retailers a thing or two". CNN. Retrieved 2018-10-27.
  8. Vox (2018-09-19), How "Instagram traps" are changing art museums, retrieved 2018-10-27
  9. "Museum of Explosive Color Coming to NYC". NBC New York. Retrieved 2018-10-27.
  10. "Peek inside San Francisco's newest Instagramable hotspot". Curbed SF. Retrieved 2018-10-27.
  11. "Walk Displays Colors from 265 Blocks of NYC". NBC New York. Retrieved 2018-10-27.
  12. Carman, Ashley (6 November 2019). "How Color Factory keeps its Instagram-friendly pop-ups human-proof and camera-ready". The Verge.

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