Content writing services

Content writing services (also known as online content writing services and content marketing services) is a category of work that first surfaced in the early 1990s, due to an exponential rise in online activities.[1] Content writing aims to provide the "speech" to a website, summarising what the website is about and explaining what it can offer to its potential customers.

The availability of the global job market means content writing services vary in the paid-for services on offer. In general, most content writing organizations offer the writing of article copy, blog posts, press releases, web page information, product descriptions and other corporate material. While different pricing scales apply to these categories (depending on the company), most providers charge a fixed "by the word" rate for most.

History

Adoption of the World Wide Web spread across the globe during the early 1990s. With it came the ability for businesses to represent themselves through a website, enabling visitors to obtain relevant information and engage with their favorite brands. Later came search engines like Yahoo, Google, and Bing. Their goal was to categorize information found on the internet and present it to those who were searching for it. This information, known as web content, became intrinsic to the modern Web in years to come.

The demand made by search engines for credible and well-organized information led to the development of commercial content writing services. Content writers aim to write the company's desired text in a manner that completely aligns with the brand's values, ethos and style.

Present day content

The 21st century distinguishes content writing services into multiple segments. Such categorization comes from a diversified approach of presenting information in the World Wide Web Consortium. Today, in addition to its utilization for commercial descriptive purposes, individuals have taken up writing as a means to communicate with their global audience. The main subdivisions of content writing services today include.

  • Article - A descriptive piece of text used by companies and organizations to enlighten users on a particular topic. It highly informative and detailed in nature.
  • Blog - A personal journal that is maintained by an individual or an organization and needs to be uploaded as and when required. Blogs indulge in an interactive tone with its readers.
  • Press Release – A brief news story from an organization’s PR manager outlining recent facts, sales figures, profit margins, new services, product releases, etc. as laid down by the officials.
  • Web Content – Visually descriptive & interactive content present on the web pages of every website that highlights the services and amenities provided by a venture.
  • SEO Content – Search Engine Optimized Content so that it can rank in Search engine result pages on some particular queries.
  • Research and Report Writing – This type of content needs strong research and analytical bent of mind to write.
  • Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
  • Social Media Content – This type of content has to be the most compelling, engaging and viral in nature. Used for Social media Optimization and Social Media Marketing.
  • Business Writing – It includes Sales proposals, memos, official emails, manual writing and another form of writing which is used by organizations in B2B or B2C communication.
  • Landing Page - The pages on which Ads of your search engine like Google and Bing lands. Ads of social media platforms like Facebook, Instagram, LinkedIn and so on also lands on the landing page. Landing Page content writing plays an important role in generating leads. Through the landing page, show the audience the benefits of getting the service from you.
  • Direct Marketing Copy - These are pieces that speak directly to a business' audience. For example, newsletters, emails, and marketing funnels.

See also

References
  1. NBC News (2016), "This Is What the Internet Looked Like in the 1990s", NBC News, Retrieved 2016-02-05


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