Cottonworld
Cottonworld is a natural clothing brand with 31 stores across India based in Mumbai. Their head office is based in Mumbai. It is India's only clothing brand that uses natural fabrics like cotton, linen, modal, tencel, and viscose.
| Cottonworld | |
|---|---|
| Type | Private |
| Industry | Textile |
| Founded | 1987 |
| Headquarters | Gala -F, Sidhwa Estate, Old BMP Building,
N. A. Sawant Road, near Colaba Fire Station, Colaba, Mumbai MH IN 400005 |
| Products | Readymade Garments |
| Industry | Fashion |
|---|---|
| Founded | 1987 |
| Founder | Lekhraj Brothers |
| Headquarters | , India |
Area served | Worldwide |
Key people | Lavin Lekhraj (Promoter) |
| Products |
|
| Brands | Cottonworld |
| Website | cottonworld |
Cottonworld (Retailer)
History
Early History
It all began in the year 1987, when the Lekhraj family, with an established garment export-manufacturing unit, had an idea - to use the excess fabric to make quality cotton shirts. The shirts were put on sale and sold almost immediately. This was at a time when cotton clothing was not even considered fashionable. This prompted them to open their first store with just a few garments on display. The response was tremendous. And Cottonworld was born.
Expansion
Cottonworld became the first store in India dedicated to natural clothing. Set up in a leafy lane in Colaba, Mumbai, the brand is frequented by loyalists since its inception. The brand has now grown and spread its branches throughout the country with 31 stores across India. Thus shifting from manufacturing to retail.
Philosophy
Cottonworld's CWVOW 2030 pledge is to build a sustainable future that enables their customers to have a constructive impact on wellbeing, communities, farmers and the planet through all that they do.
Fibres
Using the most sustainable fibers.
Reuse
From recycling clothes to reusing fabric, best use of resources.
Mapping
Tracking their clothes from farm to factories to ensure best practises are used and transparency in who really made the clothes. CW#fashionrevolution
People
Committing to improving livelihood of workers in the supply chain.
Indian Farmers
Increase in farmers’ suicides is the most tragic symptom of the survival crisis faced by Indian cotton farmers. CWVOW 2030 aims to help Indian organic cotton farmers by using organic cotton and helping the community from proceeds through the sale of Happy T’s.
Planet
By 2050, the world will consume three planets' worth of resources annually. To make a difference, they have committed to recycled materials, wherever possible and the use of sustainable fabrics.
Proudly Made In India
Producing clothes using resources, factories, and supply chains in India.
Initiatives & Collaboration
Adopt A Tree campaign
Every garment at Cottonworld comes with a tag that is embedded with seeds.
Using eco-friendly tags for their clothing
Cottonworld works with El Rhino, a foundation dedicated to using elephant and rhino poop to produce handmade paper.
No Plastic hand bags
Cottonworld introduced eco-chic reusable tote bags made of vintage bedsheets, replacing the standard plastic shopping hand bags. These bags are made in affiliation with CRY foundation, an NGO working for the benefit of underprivileged children.
T-shirts for Being Human Foundation
Cottonworld tied up with Being Human - the Salman Khan Foundation, to design tees inspired by the foundation.
Products
Cottonworld stores have a complete range of men's and women's clothing. Including a range of ethnic wear and yoga wear for women.