Courtney Adeleye

Courtney Adeleye is a Nigerian-American entrepreneur and the CEO and founder of Mane Choice, a hair care products company.[1] She started with her own $500 investment and the company, as of 2018, has $50 million in sales.[2]

Background and career

Adeleye was raised in Detroit, Michigan.[3] While she was studying nursing at the University of Michigan she started to experiment with hair care products for herself. She started a YouTube channel that soon grew to have 100,000 members. Her products are now found in over 20,000 retail stores and include more than 90 hair treatments[4] and vitamins.[5][6] She was featured in Entrepreneur magazine[7] and on other outlets as a self-made entrepreneur to watch.[8] The Mane Choice was acquired by MAV Beauty Brands in 2019.[9]

Philanthropy

She started the program called Pay My Bill where she pays off a bill for one of her Instagram brand followers each month. She has paid off more than 150 bills to date.[2] She also helped during Hurricane Harvey in Texas by putting people up in hotels.[3] In August 2018 she received press from many outlets for gifting her daughter’s teacher with a new car.[10]

Awards

Adeleye's awards include the 2017 Stevie Silver Winner for Women in Business, 2017 CurlBOX Award, and the Fall 2017 Beauty O-Ward by O Magazine.[4]

References
  1. "How this Former Nurse Built a Profitable Haircare Business from YouTube". Black Enterprise. 2016-05-11. Retrieved 2019-02-10.
  2. Natalie Dreier, Cox Media Group National Content Desk. "Mom gives daughter's teacher new car so educator doesn't have to ride multiple buses to work". ajc. Retrieved 2019-02-07.
  3. Syphrett, Shani. "This Beauty Entrepreneur Is Going To Great Lengths To Give Back To Her Customers". Forbes. Retrieved 2019-02-07.
  4. "How A Kitchen Experiment And A $500 Investment Became A Multi-Million Dollar Business". SWAAY. 2018-02-02. Retrieved 2019-02-07.
  5. "Meet Entrepreneur Courtney Adeleye, Founder Of "The Mane Choice"". Bossip. 2018-04-18. Retrieved 2019-02-07.
  6. cosmeticsdesign.com. "Brand founder and industry visionary Courtney Adeleye talks hair care and wellness at Cosmoprof". cosmeticsdesign.com. Retrieved 2019-02-10.
  7. Rockwood, Kate (2017-01-11). "These Entrepreneurs Show You Can Start a Business at Any Age". Entrepreneur. Retrieved 2019-02-10.
  8. "Here Are 5 Self-Made Entrepreneurs You Should Know". 2018-07-12. Retrieved 2019-02-10.
  9. "MAV Brands Acquires The Mane Choice". 2020-03-27. Retrieved 2020-03-27.
  10. Kenney, Tanasia (2018-08-08). "CEO of Black Beauty Brand Mane Choice Gifts Daughter's Teacher with Brand New Car". Atlanta Black Star. Retrieved 2019-02-07.
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