Critical Role Productions

Critical Role Productions, LLC is a multimedia production company incorporated in 2015 by the members of the creator-owned streaming show Critical Role. The first two shows from the company, Critical Role and Talks Machina, originally premiered on Geek & Sundry. The company moved to their own studio space in 2018, and began putting out new shows on their own Twitch and YouTube channels. A split from Legendary Digital Networks was completed in early 2019, at which point Critical Role Productions took over production responsibility for the Critical Role and Talks Machina shows.

Critical Role Productions, LLC
IndustryWeb series production
Tabletop games
Founded2015
Founders
Headquarters
Los Angeles, California
,
United States
Key people
  • Travis Willingham (CEO)
  • Matthew Mercer (CCO)
  • Marisha Ray (creative director)
  • Ed Lopez (COO)
  • Rachel Romero (SVP of marketing)
  • Ben Van Der Fluit (VP of business development)
SubsidiariesDarrington Press
Websitecritrole.com
darringtonpress.com

History

Critical Role Productions was founded by the members of the creator-owned streaming show Critical Role in 2015.[1][2] After Felicia Day heard about the group's private tabletop role-playing game from Ashley Johnson, she approached the group about playing it in a live-streamed format for Geek & Sundry.[3][4][5] In order to streamline gameplay for the show, the game's characters were converted from Pathfinder to Dungeons & Dragons 5th edition before the web series began airing on March 12, 2015.[6][7] The company's first show, Critical Role, was a huge success.[8][9] The company's second show, Talks Machina, then premiered on Geek & Sundry and Alpha, Legendary Digital Networks' subscription streaming service, in 2016.[10][11]

In June 2018, Critical Role launched its own Twitch and YouTube channels, with cast member Marisha Ray being announced as the creative director of the franchise. Critical Role then started to self-produce new shows and content which did not air on Geek & Sundry's channels.[12][13][14] The sets for Critical Role and Talks Machina moved from Legendary Digital Network's studios to Critical Role's own studios in July 2018.[15]

In February 2019, Critical Role's split from Geek & Sundry and Legendary Digital Networks was completed. Critical Role took over production responsibility of the Critical Role and Talks Machina shows, with live broadcasts of their shows and VODs airing exclusively on Critical Role's channels.[16][17] Some "legacy episodes" (currently the entirety of Campaign 1, the first 19 episodes of Campaign 2, as well as the corresponding episodes of official discussion show Talks Machina) remain available in Geek & Sundry's archives on YouTube and Twitch.[18] Since December 2019, some older episodes of Critical Role and Talks Machina have been deleted from the Geek and Sundry channels and re-uploaded to the official Critical Role channels, beginning an ongoing migration of older content to the creator-owned channels.[19]:0:45

As of 2019, Travis Willingham serves as chief executive officer, Matthew Mercer as chief creative officer,[20] Marisha Ray as creative director,[21] Ed Lopez as chief operating officer, Rachel Romero as senior vice president of marketing, and Ben Van Der Fluit as vice president of business development.[20]

In October 2020, Critical Role announced a "new board and card game publishing brand, Darrington Press".[22]

Productions

The company produces and broadcasts the following shows:

Current programming
  • Critical Role and podcast[23][24] – as part of social distancing requirements during the COVID-19 pandemic the show is switching to a pre-recorded format.[25]
  • Talks Machina and podcast – An aftershow hosted by Brian W. Foster that originally aired live on Critical Role's Twitch channel at 18:45 PT on the Tuesday following each new Critical Role episode.[26][23][24] In March 2020, the show went on a hiatus due to the COVID-19 pandemic; in September 2020, the show returned in a pre-recorded format filmed from-home airing bimonthly.[27][28] Foster and a few cast members discuss the most recent installment of Critical Role. Cast members answer questions submitted by fans, allowing the fans to gain some more insight on in-game events, decisions, or character development. Talks Machina also runs weekly competitions for fan content, such as "fan art of the week" and "cosplay of the week".[28] The winners are announced in special segments that act as interludes during the show. Prizes for the winners of these competitions include Critical Role merchandise, Wyrmwood products, or special merchandise from the respective episode's sponsor. Originally, the first 100 episodes of Talks Machina were broadcast on Geek & Sundry's channels. Beginning in February 2019, as part of Critical Role's split from Geek & Sundry, new episodes began airing on the Critical Role Twitch channel. The VODs are available to Twitch subscribers immediately after the initial broadcast, and are also uploaded to YouTube on the following Thursday. Beginning in December 2019, as part of the migration of older content to the Critical Role channels, some episodes of Talks Machina were deleted from Geek & Sundry's channels and re-uploaded to the official Critical Role channels.[19]:0:45
  • AWNP: Unplugged – Sam Riegel and Liam O'Brien catch-up via video chat during the COVID-19 pandemic. Each episode after the first has also featured another Critical Role cast member, or a friend of the cast, as a guest (also joining via video chat).[29] Andy Wilson, for Bleeding Cool, highlighted the show as "a Zoom chat between friends, mostly about their dogs, their kids, and how they were dealing with the lockdown, and how much they missed each other. It was an exercise in human connection, and it was so beautifully simple. It also garnered hundreds of thousands of views every week".[30]
  • Narrative Telephone – The Critical Role cast play a socially distanced version of Telephone using pre-recorded video messages.[29]
  • Mighty Vibes – a playlist of songs curated to the aesthetic of one, or more, of the members of the Mighty Nein. Songs play over a looped animation featuring said member. Sound clips taken from Critical Role are interspersed throughout the playlist.[29]
  • Yee-Haw Off the Ranch – an at home version of Travis Willingham's Yeehaw Game Ranch starring Ashley Johnson and Brian W. Foster[29]

Future programming
  • Critical Role: The Legend of Vox Machina - the animated series based on events in campaign one. The first ten episodes of season one were financed through a Kickstarter campaign, with Amazon picking up distribution and green-lighting an additional 14 episodes (two additional episodes for the first season and a 12 episode second season).[31][32] The COVID-19 pandemic delayed the release schedule from Fall 2020 to a date yet to be announced.[33]
  • Crit Recap Animated - an animated spinoff of Critical Recap hosted by Dani Carr in animated form. It is co-written by Carr, Kyle Shire and Marisha Ray with animation by Offworld Studios. The show will retell Campaign 2 story arcs in short 5-10 minute episodes. Episode 1 premiered in December 2020 and introduced the main characters of the Mighty Nein. Future episodes will be released in 2021.[34][35]

On hiatus
  • All Work No Play and podcast – Liam O'Brien and Sam Riegel catch up over a drink and try a new activity each episode. The show was developed from Liam and Sam's original AWNP podcast (2012–2017), which predates the home game that would become Critical Role. Season one aired in 2018 and season two aired in 2020.[36][37]
  • MAME Drop – Taliesin Jaffe and guest(s) play old-school arcade games on the studio's MAME cabinet.[38]
  • Mini Primetime – A show hosted by Will Friedle on how to improve painting techniques, specifically for Dungeons and Dragons miniatures.[39] Season one aired in 2019.
  • Pub Draw – Marisha Ray is taught how to improve her drawing by comic book artist, and Critter, Babs Tarr.[40][41] Seasons one and two aired in 2019.

The following shows are on un-planned hiatus due to the COVID-19 pandemic:[42]

  • Between the Sheets – Brian W. Foster interviews a different guest each episode. Non-Critical Role guests have included Logic and Amanda Palmer.[40] Season one aired in 2018 and season two aired in 2019. Season 3 was scheduled to premiere on August 5, 2020.[43][44]
  • Travis Willingham's Yeehaw Game Ranch – Travis Willingham and Brian W. Foster play video games.[40][41]
  • #EverythingIsContent – a show of no fixed format. Several of the episodes have had sponsored content. The show can be something of a testbed for the studio too; with Pub Draw and MAME Drop originally piloted as episodes of #EverythingIsContent.[40]
  • Critter Hug – a to-camera show starring Mica Burton and Matt Mercer. The hosts introduce and talk around topics relevant to the "Critter" community. (Only the first episode of the show was aired before California's COVID-19 pandemic lockdown measures began.)[29][45]

Former programming
  • Critical Recap – A look back on previous episodes of Critical Role hosted by Dani Carr, production coordinator for Critical Role. Starting with Episode 11 of Campaign two, Critical Recap aired on the Geek & Sundry Twitch channel before the Critical Role live stream on Thursdays.[46] After Critical Role's split from Geek & Sundry, new episodes of Critical Recap premiered on Critical Role's YouTube channel every Tuesday, while a rebroadcast aired on the Critical Role Twitch channel immediately before the Critical Role live stream on Thursdays. The video format for Critical Recap was last used for episode 88 of Campaign two. Beginning 2020, the show was replaced by a written recap made available on the Critical Role website.[47]
  • Handbooker Helper – A series of introductory to-camera videos on the different elements of Dungeons and Dragons hosted by different members of the Critical Role cast. The show's name is a parody of Hamburger Helper and a reference to the Player's Handbook. Though not a requirement to watch, the Critical Role campaigns are often alluded to through inside jokes and other meta-references.[48][49] A total of 42 episodes of Handbooker Helper were released before the series concluded in June 2019.[38] In preparation for a Valentine's Day one-shot, an episode of Handbooker Helper explaining the basics of the Monsterhearts 2 role-playing game was released February 6, 2020.[50]
  • UnDeadwood – A four-part limited series in which Brian W. Foster GMs a game based on the HBO series Deadwood, using the Deadlands RPG system.[51][41]

Animated series

On March 4, 2019, the cast launched a Kickstarter campaign to raise funds for a 22-minute animation called Critical Role: The Legend of Vox Machina Animated Special.[52] The animated story will be set just before the streaming portion of the campaign started—when the players were around level seven—during a time when, canonically, there is an in-game period of roughly six months when the (then eight) members of Vox Machina were not all together at the same time. For a single 22-minute animated short, fulfilling the other campaign rewards, and the fees associated with a crowdfunding campaign; the cast projected a cost of US$750,000. Not knowing how long this would take to raise, the campaign length was set at 45 days.

Within an hour of launch, however, the Kickstarter had reached more than $1,000,000.[53] At the end of the first full day, all of the announced stretch goals had been unlocked, and the total had reached more than $4.3 million.[54] With four 22-minute episodes funded in the first 24 hours,[54] additional stretch goals were added, expanding the project into an animated series. The first two episodes would cover the pre-stream story arc. The subsequent episodes would adapt the Briarwoods' arc, also from the Vox Machina campaign. By March 18, 2019, eight 22-minute episodes had been funded.[55] Finally, on April 4, 2019, the last published stretch goal of $8.8 million was reached during the airing of episode 57 of Campaign 2, pushing the total length of the animated series to ten episodes. A "secret" $10M stretch goal of Travis Willingham being filmed going around a haunted house was reached April 16.[56] The final total raised by the Kickstarter when it closed on April 19, 2019, was $11.3M.[57] When the campaign closed, it was one of the most quickly funded in Kickstarter history, and was the most funded Kickstarter for TV and film projects.[58][59]

The cast will reprise their respective Vox Machina roles, with the exception of Orion Acaba.[60] The animated series will be written by Jennifer Muro, and animated by Titmouse, Inc.[53] The project was slated for release in late 2020. However, in June 2020, it was announced that the Fall 2020 debut would be missed due to the COVID-19 pandemic,[61] and a new release date has yet to be made available. In November 2019, Amazon Prime Video announced that they had acquired the streaming rights to The Legend of Vox Machina, and had commissioned 14 additional episodes (two additional episodes for season 1 and a second season of 12 episodes).[62] An update posted to the Kickstarter campaign assured backers they would have access to the first season.[63][64]

Darrington Press

In October 2020, Critical Role announced a "new board and card game publishing brand, Darrington Press," which will be run by Ivan Van Norman with Mercer as the creative advisor.[22] Van Norman has stated: "At this time, Darrington Press is not looking to utilize crowdfunding for any game releases".[65] Games will be set both inside and outside of the Exandria setting. Four games for 2021 have been announced:[22][66]

Title Type Publication
Uk’otoa Semi-cooperative card game Q1 2021
Critical Role Adventures Cooperative legacy-lite campaign game Q2 2021
Syndicult Modern magic roleplaying game Q3 2021
Guardians of Matrimonia Cooperative deck card game Q4 2021

Licensed miniature figures

In July 2018, Steamforged Games (SFG) raised approx $1.2M in a Kickstarter campaign for a collection of licensed miniature figures based on player characters (PCs) and non-player characters (NPCs) from both Critical Role campaigns.[67] The Kickstarter campaign included miniatures of both Vox Machina and the Mighty Nein, and exclusive miniatures of Taryon Darrington, Doty, Pumat Prime, and three Pumat Sols.[68] Because Caduceus was not part of the Mighty Nein until after the SFG Kickstarter campaign finished he is not included in the Mighty Nein set of figures.[69]

In a February 2019 update, backers were informed that the expected March 2019 fulfilment date would be missed, as quality control samples had failed to meet both SFG's and the Critical Role cast's standards.[70] The miniatures began shipping to backers June 2019,[71] and have since been added to the Critical Role online stores.

A Caduceus miniature was announced as part of SFG's continuing "Vault" line of Critical Role miniature figures in July 2019.[69] The Vault line are limited edition figures, which are produced in resin at lower volumes than the PVC figures in the Kickstarter campaign.[72] A new Caduceus miniature was released in October 2020.[73] This new design is also produced by SFG. Unlike their previous Caduceus miniature from SFG's Vault line; this version has been produced in PVC, and is not stated to be limited edition.

Podcasts

The Critical Role podcast was announced during the 100th episode of the first campaign. It is an audio version of the game sessions.[74][75] As well as the Critical Role website; the podcast is available on iTunes, Google Play Music,[76] and Spotify.

The first campaign's podcast episodes were released in batches of 10–15, between June 8, 2017[74] and January 8, 2018.[77] The podcast episodes for the second campaign have been released on the Thursday after the episode streamed on Twitch.[78]

Talks Machina has been available in a podcast format since episode 101. Like the podcast version of Critical Role; there is a week's delay between the broadcast of Talks Machina on Twitch, and the corresponding podcast episode's release.[79]

Tabletop games

In March 2020, Critical Role released a special one-shot episode to promote the release of Doom Eternal.[80] The special was adapted and published as a tie-in Dungeons & Dragons module entitled Assault on Amaros Station. The game was written by Christopher Lockey and Matthew Mercer, and received a digital release via the Critical Role store on December 16, 2020.[81]

Video games

Obsidian's RPG Pillars of Eternity II: Deadfire received a free DLC entitled Critical Role Pack on launch day, adding additional character voices and portraits. The set corresponds with eight characters from the first campaign, making up the bulk of Vox Machina.[82][83] Additionally, the characters Arkhan the Cruel and Spurt the Kobold appear as playable characters in Idle Champions of the Forgotten Realms. Arkhan's inclusion was announced on Talks Machina as part of a sponsorship deal.[84]

Reception

As of January 2021, Critical Role has 44,000 paid subscribers on Twitch, and 220 million views across the channel.[85] The first episode of campaign one has been watched 15 million times on YouTube.[85]

Accolades

The Critical Role channel has won the following awards:

Year Award Category Result Ref
2019 Webby Awards Video Series & Channels – Games Won (Webby Award & People's Voice) [86]
2019 Shorty Awards Games Won (Finalist & Audience Honor) [87]

Controversy

In 2019, as sponsored to run a one-shot using the Feast of Legends RPG system—which had been developed by fast-food chain Wendy's.[88][89][90] Following a strong negative response from some Critical Role fans to the partnership with Wendy's;[91] the Critical Role team removed the VOD,[88] and announced via Twitter that they had donated their profits from the sponsorship.[91][92]

In 2020, a claim was made online that Critical Role had retained the services of a sensitivity reader but had not paid the individual.[92] As a result the company called in an outside council to investigate the claims. Whilst the investigation concluded the claims in Critical Role's favor; the person who made the original claim publicly tweeted that they had not been contacted during the investigation.[92]

Charity involvement

Critical Role Productions and Stephen Colbert teamed up for Red Nose Day for a special one-on-one adventure with Matthew Mercer as Dungeon Master that aired on May 23, 2019. Fans were able to donate to the cause and vote for elements of the adventure such as Colbert's companion, his class, his legendary weapon, and the villain. In the one-shot campaign, Colbert played a half-elf bard named Capo, and had a bee named Eric as a companion. The event raised $117,176.20 for the charity.[93][94][95][96][97]

Critical Role Foundation
The official logo.

Critical Role Productions launched a new 501(c)(3) nonprofit organization, Critical Role Foundation,[98] in September 2020 with the mission statement: "to leave the world better than we found it". Ashley Johnson has been named President of the organization with Matthew Mercer, Eduardo Lopez, Rachel Romero, and Mark Koro as officers and board members.[99] Critical Role Foundation states that 85% of donation funds will go to partner non-profits, 10% will be allocated into an emergency fund, and 5% will be allocated to administrative fees and operating expenses. The emergency fund will allow the foundation "to donate funds in the event of natural disasters and other unforeseen events that require immediate humanitarian assistance".[100] CBR reported that "Critical Role Foundation will partner with other organizations in the nonprofit sector that share the same values as Critical Role and its community, in addition to raising emergency relief funds to be put toward immediate humanitarian aid as needed. Its inaugural partnership will be with First Nations Development Institute, which seeks to strengthen Native American economies and communities. CRF aims to raise $50 thousand for First Nations, which will fund the Native Youth & Culture Fund for two initiatives over the course of one year".[99]

In an interview, Johnson said "We’ve worked with a handful of nonprofits over the years that focus on causes that Critical Role and the community care most about. These charities include 826LA, Red Nose Day, OSD, Pablove and OutRight International, and since we began streaming in 2015, the Critical Role community has raised well over half a million dollars for these organizations. [...] We wanted to go the 501(c)(3) route so that donors are able to do tax-deductible donations. [...] CRF is definitely going to have a presence within the wider Critical Role world, but it’s going to act as a separate entity tied to the main one".[101]

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