Crowd Mobile

Crowd Mobile is an Australian-based global crowdsourcing micro job business with a focus on mobile applications. Domenic Carosa launched the company in 2009 with a mobile app that focused on providing crowd sourced expert answers to customer questions.

Crowd Mobile
Founded2009
FounderDomenic Carosa
Headquarters
Australia
ServicesQ&A app
WebsiteCrowdMobile.com

Crowd Mobile was listed on the Australian Securities Exchange in 2015 and raised AU$3.8 million in pre-IPO funding in the same year. The company earned record financials in 2016, and also a 59% growth in the number of questions billed when compared to the previous year.

Service

Crowd Mobile owns and operates several crowd sourced Q&A mobile apps and SMS-based services in its portfolio. It provides customers with answers from experts for around AU$2 or more depending on the complexity of the question and/or the answer.[1]

The fee to the customer is split depending on which app store it was downloaded from. A percentage will go to either Apple or Google and the telecommunications service. After the initial deductions, Crowd Mobile retains between 35% and 75% of the fee paid.[2]

History

Domenic Carosa founded Crowd Mobile in 2009 after leaving his previous role with the Destra Corporation. The mobile app was created so users could pay to ask experts to answer their questions, with each question billed at a set amount. In 2014, the company's financials showed that Crowd Mobile had processed more than 3.4 million questions. The total questions generated AU$9.8 million in revenue, which gave the company a gross income of AU$2.2 million for the financial year.[2]

According to an article in ZDNet, the company had expanded to operate in 13 countries by 2015. During the same year, Q Limited acquired the Australian company in a reverse-takeover. Shortly after the takeover, the company raised AU$3.8 million in pre-IPO funding prior to its IPO listing.[1] It was reported that Artesian Venture Partners' crowdfunding platform VentureCrowd was responsible for AU$363,000 of the pre-IPO funding.[2]

During the same year, plans were announced for Crowd Mobile to diversify into the micro job market. Following the IPO their 2015 market capitalisation was set at AU$15 million, after originally being listed at 20c a share.[2]

Crowd Mobile announced shortly after the IPO that it would be acquiring the Dutch firm, Track Holdings, for a reported AU$35 million.[3] Additional funding was also raised during the same year, with AU$2 million raised from a round of funding. Any Questions Answered (AQA Mobile) was also acquired for $165,000.[4]

In March 2016, Crowd Mobile announced a partnership deal with Newzulu. The partnership service will allow citizen journalists, photographers and videographers to submit news content via an app that has been developed in partnership with Newzulu.[5][6]

References
  1. Bingemann, Mitchell (January 24, 2015). "Investors hang up on Crowd Mobile debut". The Australian.
  2. Spencer, Leon (January 23, 2015). "Crowd Mobile completes IPO after $3.8m fundraising". ZDNet.
  3. Reichert, Corinne (September 17, 2015). "Crowd Mobile to acquire Netherlands m-payments company for AU$35m". ZD Net.
  4. Baldassarre, Gina (February 25, 2015). "Crowd Mobile raises $2 million in latest funding round, acquires AQA Mobile". Startup Daily.
  5. "NWZ joins forces with Crowd Mobile for next chapter of crowdsourcing revolution". FinFeed. March 4, 2016.
  6. "Crowd Mobile posts record results". Sky News. April 13, 2016.
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