Dard-e-Disco

"Dard-e-Disco" (Hindi: दर्द-ए-डिस्को) was a hit Hindustani song from the 2007 Bollywood musical film, Om Shanti Om.[1] The refrain, Dard-e-Disco (pain of the disco), though essentially meaningless, was modeled after Persian-derived terms traditionally used in song and poetry in the Indian subcontinent such as Dard-e-Dil (pain of the heart) and Dard-e-Muhabbat (pain of love). The song was attacked for being "meaningless", "insane", and "odd", but also called "red-hot", "addictive" and "contagious".[2][3][4]

"Dard-e-Disco"
Song by Sukhwinder Singh, Caralisa Monteiro & Nisha Marianne
from the album Om Shanti Om
Released10 October 2007
Recorded2006
GenreFilm Soundtrack
Length3:46
LabelT-Series
Songwriter(s)Javed Akhtar, Vishal-Shekhar
Producer(s)Shahrukh Khan & Gauri Khan

Dard e Disco's structure and lyrics are a blend of "old-school" Indian style with an "Arabic flavor".[1][3] It was sung by Sukhwinder Singh, written by Javed Akhtar, composed by the Vishal-Shekhar duo and picturized on Shah Rukh Khan.[3] The song was reportedly triggered by a conversation in which producer Gulshan Kumar said to choreographer Farah Khan that "only two types of songs sell - dard bhare gaane (songs of sadness) and disco", leading Farah Khan to demand a song that combined the two.[4] Farah Khan later said that initial intent was to picturize the song on Shakira.[5]

Dard e Disco rapidly rose in popularity, despite being ridiculed by many critics for including meaningless doggerel, and dominated radio station charts when it initially came out.[4][6]

Example verse

Each verse in the song ends with the refrain dard-e-disco. In this verse, chhabis ko (on the twenty-sixth) appeared to have been included simply because it rhymes with disco, an example of the approach that was called "audacious" for how it blatantly put seemingly-random words together into a song.[4]

A parody of this song was featured in the movie Chennai Express.

References
  1. "Katrina-Salman star together in item song", Hindustan Times, 26 September 2010, retrieved 21 October 2010, ... Sheila ki jawaani… will be as big a craze as six-pack SRK’s Dard-e-disco… was” promises Farah ...
  2. "Katrina-Salman star together in item song", Hindustan Times, 26 September 2010, retrieved 21 October 2010, ... Dard-E-Disco is reminiscent of old-school songs, but mixed with an Arabic flavor. It has a sort of addictive quality, owed to the infectious beats especially in the beginning. The lyrics, however, are a tad odd and the English bits do seem out of place in such a number ... contagious as the original ...
  3. "Cool retro music in Om Shanti Om", Rediff, 19 September 2007, retrieved 21 October 2010, ... Farah Khan loves the seventies! If the choreographer-turned-director's ... Javed Akhtar's imaginative penmanship ... while behind the scenes Sukhwinder Singh brings the studio down with his red-hot rendition of Dard-e-Disco. Despite its snazzy middle eastern influences, Vishal-Shekhar maintain a moderate percussion, leaving ample breathing space for the singer to spread his vocal wings ...
  4. "Yeh hai Bollywood, meri jaan", Indian Express, 13 February 2008, retrieved 21 October 2010, ... the completely insane Dard-e-Disco song. The rationale for the song apparently was a conversation that Farah had with Gulshan Kumar in which he told her that only two types of songs sell — dard bhare gaane and disco. And Farah immediately wanted a combination of both — a dard bhara disco number. Javed Akhtar’s brilliantly audacious lyrics in which he rhymes all sorts of meaningless words (including ‘pichchle maheene ki chabbis ko’ with disco) captures the manic essence of the film ...
  5. "'I told Shah Rukh, sorry darling, now you are Shakira. Off with your clothes'", The Telegraph (Calcutta), 7 October 2007, retrieved 21 October 2010, ... The Dard-e-disco song was to have originally been done by Shakira. 'It’s the last song I am doing. So I told Shah Rukh ...
  6. S. R. Hashim; M. R. Murthy; K. V. K. Ranganathan (2009), Indian industrial development and globalisation: essays in honour of Professor S.K. Goyal, Academic Foundation, 2009, ISBN 978-81-7188-722-4, ... One only needs to switch on radio — and listen to 'Dard-e-Disco' three stations simultaneously ...
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