David Harum (radio program)
David Harum is an American old-time radio soap opera. It was broadcast on CBS, Mutual, and NBC. It ran from January 27, 1936, to January 5, 1951.[2]
 Cameron Prud'homme (David Harum), Charme Allen (Aunt Polly) and Joan Tompkins (Susan Price Wells) in David Harum. | |
| Genre | Soap opera |
|---|---|
| Running time | 15 minutes |
| Country of origin | United States |
| Language(s) | English |
| Syndicates | CBS Mutual NBC |
| Starring | Craig McDonnell Cameron Prud'homme Wilmer Walter |
| Announcer | Ford Bond |
| Written by | Peggy Blake John DeWitt Noel Gerson Charles J. Gussman Johanna Johnson Mary W. Reeves |
| Directed by | Martha Atwell Himan Brown John Buckwalter Arthur Hanna Ed King Lester Vail |
| Produced by | Frank Hummert Anne Hummert |
| Original release | January 27, 1936 – January 5, 1951 |
| Opening theme | Sunbonnet Sue[1] |
Background
Edward Noyes Westcott wrote the novel David Harum, which was published in 1898. That book became the basis for the David Harum radio program and for films of the same name made in 1915 and in 1934. The character was based on the real-life David Hannum, "a flamboyant banker, farmer, and horse trader", who lived in Homer, New York.[3]
Format
The title character was a banker in Homeville, a village in New England. A confirmed bachelor, David Harum had a helpful disposition and "exposed sinister mavericks that were determined to take advantage of local denizens."[4]
In The Great Radio Soap Operas, Jim Cox wrote:
David Harum was a ray of sunshine to the downtrodden masses in his community. Never bewildered by those who used evil means to gain fortune at the expense of the weak, he vigilantly pursued piety. He was the epitome of rectitude within the heart and soul of small-town America. Even those incessant giveaways that brought his shows into listeners' homes could never diminish the character that personified this kindly little country philosopher. In him, perhaps, his most devoted fans saw something that they too had always wanted to be.[5]
In another book, Radio Crime Fighters: More Than 300 Programs from the Golden Age, Cox described Harum as "a private eye in banker's clothing" who "set out to right the wrongs that were perpetrated against his invariably vulnerable townsfolk."[1]
Personnel
Characters on David Harum and the actors who portrayed them are shown in the table below:[1]
| Character | Actor |
|---|---|
| David Harum | Craig McDonnell Cameron Prud'homme Wilmer Walter |
| Aunt Polly Benson | Charme Allen Eve Condon |
| James Benson | Bennett Kilpack |
| Susan Price Wells | Peggy Allenby Joan Tompkins Gertrude Warner |
| Brian Wells | Donald Briggs Philip Reed Ken Williams |
| Silas Finke | Ray Bramley |
| John Lennox | Joseph Curtin |
| Clarissa Oakley | Marjorie Davies |
| Elsie Anderson | Ethel Everett |
| Deacon Perkins | Roy Fant |
| Mark Carter | Paul Ford |
| Tess Terwilliger | Florence Lake |
| Zeke Sweeney | Arthur Maitland |
| Grandpa Eph | Junius Matthews |
| Henry Longacre | Richard McKay |
| Clarissa Oakley | Claudia Morgan |
| Willy | Billy Redfield |
| Lish Harem | William Shelley |
| Charlie | Paul Stewart |
Frank and Anne Hummert produced the program. Directors were Martha Atwell, Himan Brown, John Buckwalter, Arthur Hanna, Ed King, and Lester Vail. Writers were Peggy Blake, John DeWitt, Noel Gerson, Charles J. Gussman, Johanna Johnson, and Mary W. Reeves. Music was by Stanley Davis. The announcer was Ford Bond.[1]
Schedule
The broadcast schedule for David Harum is shown in the table below.[1]
| Starting Date | Ending Date | Network |
|---|---|---|
| January 27, 1936 | March 27, 1936 | NBC Blue |
| March 30, 1936 | January 10, 1947 | NBC[note 1] |
| January 13, 1947 | January 6, 1950 | CBS |
| January 9, 1950 | January 5, 1951 | NBC |
Sponsor and promotions
David Harum was sponsored by Bab-O household cleaner.[2] During its first nine years of sponsoring the program, Bab-O rose from seventh place[6] among household cleaners to be the leader as measured by dollar volume of sales.[7]
David Harum was among the earliest radio programs to offer premiums to listeners as a way of measuring the show's popularity. In one instance, packets of seed were offered to anyone who sent in 10 cents and a label from the sponsor's product. The 275,000 responses "delighted sponsors and convinced many stations to carry the program."[8] At another time, members of the audience were invited to submit suggestions for a name for Harum's horse, and more than 400,000 responded.[8] The Encyclopedia of Radio noted that David Harum was one of the first radio programs in which products were promoted by the star rather than the announcer.[9]
In 1938, Bab-O's manufacturer, B.T. Babbitt, ventured away from cleaning products to introduce David Harum dog food. Purchasers could obtain a dog leash for 75 cents and a product label and/or a collar for 25 cents and a label.[10] In 1943, Babbit introduced Aunt Polly's Soup Mix, which was named after one of the program's characters. The mix was introduced to coincide with a soup-making project with which Aunt Polly was involved on the program. [11]
Another promotion invited listeners to "actually have a bit of Ireland —- a piece of stone from Blarney Castle grounds — to wear ... as one of four charms of a lovely golden colored bracelet" by sending a Bab-O label with 25 cents.[12] An on-air promotional announcement noted that the bracelet is "like the bracelets David is having made for June Saunders in our story. But it's real."[12] The promotion resulted in 300,000 labels and quarters being submitted in 10 days.[13]
Notes
- The program was also carried on Mutual in 1937-1938 and on CBS February 2, 1942 - May 14, 1943.
References
- Cox, Jim (2010). Radio Crime Fighters: More Than 300 Programs from the Golden Age. McFarland. pp. 95–96. ISBN 9781476612270. Retrieved 25 June 2017.
- Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 193. ISBN 978-0-19-507678-3. Retrieved 2019-12-03.
- Marinelli, Janet (May 1988). "Saga of the David Harum House". XVI (3): 21. Retrieved 24 June 2017. Cite journal requires
|journal=(help) - Cox, Jim (2009). The A to Z of American Radio Soap Operas. Scarecrow Press. ISBN 9780810863491. Retrieved 24 June 2017.
- Cox, Jim (2008). The Great Radio Soap Operas. McFarland. p. 51. ISBN 9781476604145. Retrieved 24 June 2017.
- Cox, Jim (2013). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 250–251. ISBN 9780786451760. Retrieved 24 June 2017.
- Woodworth, Harry (November 27, 1944). "Don't Take Your Sp. I. Too Seriously" (PDF). Broadcasting. p. 22. Retrieved 24 June 2017.
- Reinehr, Robert C.; Swartz, Jon D. (2010). The A to Z of Old Time Radio. Scarecrow Press. p. 76. ISBN 9781461672074. Retrieved 24 June 2017.
- Sterling, Christopher H. (2004). Encyclopedia of Radio 3-Volume Set. Routledge. p. 402. ISBN 9781135456498. Retrieved 24 June 2017.
- "New Babbitt Item" (PDF). Broadcasting. April 1, 1938. p. 40. Retrieved 24 June 2017.
- "Babbitt Introduces Soup On NBC Daytime Period" (PDF). Broadcasting. May 10, 1943. p. 16. Retrieved 24 June 2017.
- Hill, Weston (February 15, 1943). "Golden Age of Advertising Forecast" (PDF). Broadcasting. p. 20. Retrieved 24 June 2017.
- "Mr. Jones" (PDF). Broadcasting. February 9, 1948. p. 91. Retrieved 24 June 2017.