Desjardins General Insurance

Desjardins General Insurance (DGI) is the P&C insurance subsidiary of Desjardins General Insurance Group, itself a subsidiary of Desjardins Group. The brand is sister with Desjardins Financial Security, and both of them regroup under the banner of Desjardins Insurance.They now serve customers in three provinces of Canada: Quebec, Alberta and Ontario.[1] DGI is one of the property and casualty leaders in Canada,[2] and in 2014, Desjardins General Insurance ranked third for customer satisfaction in Quebec.[3]

Desjardins General Insurance
TypePrivate
IndustryInsurance
Founded1944 (1944) in Montreal, Quebec, Canada
FounderGuy Cormier
Headquarters
Lévis
,
Canada
Area served
Most of Canada
Key people
Denis Dubois
Services
ParentDesjardins General Insurance Group
Websitedesjardinsgeneralinsurance.com

About

Their main products are auto insurance, home insurance and business insurance, and are available through agents in the Desjardins Caisses network, Client Care Centres, website and mobile app.

History

In 1944, Desjardins Group's first subsidiary was created under the name of "Société d'assurance des caisses populaires (SACP)", today rebranded Desjardins General Insurance.[4] It was created to meet everybody's need, from their members to themselves: it offered in a single-contract protection against fire, hold-ups, burglaries and write-offs.[5]

In 1987, in order to save their insurance company that was having financial problems, they completely turned around their business model and launched direct insurance.[6] Insurance was now available directly through the caisses and call networks. It is considered to be "one of the most controversial developments to hit the industry",[6] because it affected not only the Desjardins Group, but also the traditional brokerage network territory. They almost had to shut down, and had to go to court to defend their rights before their model was accepted.

In 2008, DGI extended their home and auto insurance services outside their usual range to include the Ontario sector.[7]

In 2014, Desjardins Group acquired the Canadian operations of State Farm to become the second-largest property and casualty insurer in Canada.[8] Until 2018, all 1.2 million customers in Ontario, Alberta and New Brunswick[9] were still served under the name of State Farm, but on May 1, 2018, Desjardins officially started a campaign to rebrand State Farm Canada[10] as Desjardins Insurance Agents. The transition is to be done by December 31, 2019.[11]

The Personal

Founded in 1974, The Personal is subsidiary of Desjardins General Insurance and a Canada property and casualty (P&C) group insurer that specializes in home insurance and auto insurance.[12] They offer multiple services to their partners, and are specialized in offering group exclusive rates. They represent over 700 public and private organizations, professional orders and unions across Canada. "It prides itself on high customer satisfaction, with 96% of respondents saying they are satisfied after making a claim and 95% of insurance holders renewing their policies each year. The renewal rate is one of the highest in the insurance industry."[12]

History

In 1974, in Canada, The Personal created the auto and home group insurance concept. The concept of group insurance was popular for life policies, but for the first time the concept was applied to cars and homes.[13] Auto and home were then the only products offered; later The Personal broadened their range of services to include other products, such as recreational vehicles, travel and pets.[13]

On May 2 of 1986, The Personal (then called The Security), was reaching an agreement with the Centrale de l'enseignement du Québec (CEQ), who were looking for a group insurance. This agreement signed the official start of the history of group P&C insurance in Quebec.[14]

Prices and distinctions

According to a J.D. Power study about customer satisfaction with home insurance, The Personal ranked first in Quebec in 2015.[15] The same study in 2018 for the auto insurance sector also ranked the company as first in Canada.[16]

See also

References
  1. "Certas Direct Car Insurance Canada | DGI Direct Auto Insurance". www.completecar.ca. Retrieved 2018-06-26.
  2. "Desjardins Assurances générales : Des rabais pour les véhicules à faible consommation de carburant - Éco-Énergie à Montréal". Éco-Énergie à Montréal (in French). 2010-08-30. Retrieved 2018-07-05.
  3. "Auto insurer satisfaction declines in some provinces: J.D. Power study | Canadian Insurance". www.citopbroker.com. Retrieved 2018-06-27.
  4. "Le mouvement Desjardins". S'expatrier, travailler et étudier au Québec, Canada (in French). 2005-10-19. Retrieved 2018-06-26.
  5. "Consolidation de Desjardins «  Histoire du Québec". histoire-du-quebec.ca. Retrieved 2018-06-26.
  6. "Desjardins General Insurance celebrates its 25th anniversary as a direct insurer | ICMIF". www.icmif.org. Retrieved 2018-06-27.
  7. "Desjardins pushes insurance business into Ontario | Investment Executive". Investment Executive. 2008-03-20. Retrieved 2018-06-26.
  8. "Desjardins ramps up in P&C | Investment Executive". Investment Executive. 2014-02-15. Retrieved 2018-06-27.
  9. "Montreal's Desjardins Group takes over State Farm Canada | CBC News". CBC. Retrieved 2018-06-26.
  10. Adriano, Lyle. "State Farm Canada to rebrand as Desjardins Insurance". Insurance Business. Retrieved 2018-06-26.
  11. "State Farm's Canadian operations to be rebranded as Desjardins Insurance | Canadian Insurance". citopbroker.com. Retrieved 2018-06-26.
  12. "The Personal". www.insurancedir.ca. Retrieved 2018-05-28.
  13. "The Personal". www.insurancedir.ca. Retrieved 2018-10-03.
  14. "Les protections RésAut CSQ - L'histoire d'un succès qui se fête en ristourne" (in French). Retrieved 2018-10-03.
  15. "J.D. Power Reports: Home Insurance Industry Not Meeting Gen Y Expectations for Customer Interaction". Retrieved 2018-10-03.
  16. "Rising Customer Expectations, Poor Communication Drive Down Satisfaction with Auto Insurers, J.D. Power Finds". Retrieved 2018-10-03.
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