Digitas NewFront

The Digitas NewFront is an annual marketing conference first held during Internet Week New York. Hosted by Digitas and its brand content entity, The Third Act, the event's stated purpose is to "bring together content creators, distributors, talent and brands to harness creative media opportunities made possible in the age of digital marketing". In 2009, it was broadcast via public webcast.[1] The event was produced by Amanda Anderson.

History

First launched in 2008, the event was titled "Digital Content NewFront". The event title was later shortened to "The NewFront" with the stated mission to "explore and help evolve the brand content and distribution landscape". The event showcased online video content companies like 60 Frames, MySpaceTV, MTV New Media, Generate, Next New Networks and Vuguru. Speakers and panelists included Michael Eisner, CEO of Tornate and Vuguru, former Disney CEO and Dmitry Shapiro, the founder of Veoh Networks.[2]

In 2018, the NewFronts ran for one week rather than two.[3]

2009

2010

2011 participants

2012

2013
  • Media theorist Doug Rushkoff, Author of Present Shock: When Everything Happens Now [26]
  • Tina Brown, Mark-Hans Richer (CMO, Harley Davidson), and Jules Daly (President, RSA), in a storymaking discussion led by transmedia storyteller Alison Norrington of storycentralDIGITAL
  • David Karp (Founder & CEO, Tumblr)
  • Adam Bain (President, Global Revenue, Twitter) and Peter Vesterbacka (Rovio Entertainment, the creators behind the video game franchise Angry Birds), in conversation led by John McCarus (Digitas)
  • Arianna Huffington[27]
  • Eric Hippeau (Partner, Lerer Ventures)
  • A "Brands as Software" discussion between Richelle Parham (CMO, eBay), Bob Kupbens (VP, Marketing & Digital Commerce, Delta), moderated by Jason Spero (Global Head of Performance Media, Google)
  • Blake Shaw (Data Scientist, Foursquare)
  • Amy Kavanaugh (Chief Public Affairs Officer, Taco Bell) & Juliet Corsinita (VP, Media and Brand Partnerships, Taco Bell)
  • Brian Wong, Founder of Kiip
  • Steve Martin in a discussion with Joe Levy (Billboard)[28]

2014
  • Expanded to Europe, held in the UK [29]

2017
  • Expanded to Asia, held in Singapore [30]

References
  1. "unknown page". www.thenewfront.com.
  2. McCarthy, Caroline (June 5, 2009). "Who’s afraid of online video? Not Michael Eisner". CNET.
  3. Lafayette, Jon (April 30, 2018). "Shorter NewFronts Highlight Bigger Content Players". Broadcasting & Cable: 10–13.
  4. McCarthy, Caroline (June 3, 2009). "Al Gore wants to save advertising, too", CNET.
  5. http://www.mtv.com/fivedollarcover/
  6. "The NewFronts 2009" Archived February 25, 2009, at the Wayback Machine. digitalcontentnewfront.com.
  7. "Disney Family - Recipes, Crafts and Activities". Disney Family.
  8. "Digitas and The Third Act: Present Digital Content NewFront 2010" Archived June 8, 2010, at the Wayback Machine. pitchengine.com.
  9. "What Not to Do on Social Media". clickz.com.
  10. "Egypte : le social média nous a rendu notre dignité" (in French), Petit Web, June 14, 2011.
  11. "Isabella Rossellini Goes From Porno to Parenting". Tubefilter.com.
  12. Oldenburg, Ann (June 20, 2011). "Demi Does New York; Kanye West and Mary-Kate Olsen?", USA Today, June 10, 2011
  13. Griffith, Erin (June 9, 2011). "Tea Time With Tyra", AdWeek.
  14. "Digitas, Kraft Dive in with Hersay" Archived July 7, 2012, at Archive.today Bostinnovation.com.
  15. "Life Images". Life Magazine online.
  16. "Ashton Kutcher Urges Marketers to Disrupt" Archived July 20, 2011, at the Wayback Machine. Scene.yahoo.com.
  17. "Oublier le juridique pour entrer dans la conversation" (in French), Petit Web, June 14, 2011.
  18. Griffith, Erin (June 9, 2011). "Brands Love Content When They Make It", AdWeek.
  19. "Story-Telling: The New Way to Market" Archived June 14, 2011, at the Wayback Machine. Scene.yahoo.com.
  20. "Exploring the New Front Between Entertainment and Advertising". Onlinevideo.net. June 2011.
  21. "Jane Pratt Hosts Modern Family Panel with Tori Spelling and Kevin Jonas" Archived July 20, 2011, at the Wayback Machine. Saymedia.com. June 2011.
  22. "My Week in Photos: Michelle Phan Archived May 7, 2014, at Archive.today MichellePhan.com. April 2012.
  23. "NewFronts Make Bids for Big Marketing Dollars" New York Times. April 2012.
  24. Digitas (May 23, 2012). "Digitas NewFront 2012: A Digital Intervention for Rashida Jones" – via YouTube.
  25. "Tom Hanks, Anthony Zuiker, Microsoft Kinect at the Digitas NewFront" Adweek. April 2012.
  26. “Put Down the Botox and Join Real Life” Direct Marketing News. May 2013.
  27. “Digitas and Huff Post Attempt ‘Real-Time’ Native Ads” Ad Exchanger. May 2013.
  28. “Digitas NewFront Extolls the Power of Now, Focuses on the Message” Streaming Media. May 2013.
  29. "DigitasLBi". www.digitaslbi.com. Retrieved October 25, 2017.
  30. "Data-driven points of view: Tripadvisor, Spotify, Uber and DigitasLBi on data". The Drum. Retrieved October 25, 2017.

Further reading

Media related to Digitas NewFront at Wikimedia Commons

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