Doug DeMuro

Douglas DeMuro (born May 22, 1988)[1][2] is an American YouTuber, author, columnist, writer, and businessman who currently lives in San Diego, California. DeMuro's endeavors focus on the automotive industry; his car review-focused YouTube channel has over three million subscribers as of 2020. He also runs an auction website for car enthusiasts, Cars & Bids, which launched in 2020.

Doug DeMuro
DeMuro in 2016
Born
Douglas DeMuro

(1988-05-22) May 22, 1988
Denver, Colorado, U.S.
NationalityAmerican
Alma materEmory University
Occupation
  • YouTuber
  • author
  • columnist
  • writer
  • businessman
Years active2012–present
YouTube information
Channel
Years active2013–present
GenreAutomobiles
Subscribers3.87 million
Total views1.2 billion
100,000 subscribers
1,000,000 subscribers
Updated: January 3, 2021
Websitedougdemuro.com

Previously, DeMuro wrote articles for The Truth About Cars, Jalopnik, and Cox Automotive, where he served as the editor of the website of the Oversteer car enthusiast blog on Autotrader.com.

Early life and education

DeMuro was born and raised in Denver, Colorado,[1] where he attended George Washington High School.

He then went on to study at Emory University in Atlanta, Georgia, obtaining a bachelor's degree in economics, and met his wife while he was working as a resident advisor there.[1][3]

Career

Early writing for car blogs

DeMuro's first job was at Porsche's North American headquarters in Atlanta as a "vehicle allocation manager".[1] In addition to this, he wrote articles on Autotrader.com.[4] In 2013, after one year at Porsche, DeMuro quit his job in order to focus on automotive writing.[5] He wrote articles for three different car blogs: The Truth About Cars between January and September, his own blog called PlaysWithCars throughout 2013, and Jalopnik starting in April.[6][7][8] Furthermore, he wrote two books that were published in July 2013, namely Plays With Cars containing personal car stories and the e-book From My Perspective about DeMuro's perspective on things unrelated to cars.[9][10]

While working for Jalopnik, DeMuro wrote columns, answered letters from readers, shot videos for his YouTube channel, and occasionally reviewed cars.[7] Furthermore, he bought interesting second-hand cars recommended by readers, which he then reviewed and wrote columns about. Among those cars was a 2004 Ferrari 360 Modena DeMuro purchased in January 2014 with a loan. He kept the car for one year.[11][12]

In the Summer of 2014, DeMuro moved from Atlanta to Philadelphia, Pennsylvania.[1] DeMuro started writing again for The Truth About Cars the next year, while still working for Jalopnik.[6] At the recommendation of readers, DeMuro bought a 2007 Aston Martin V8 Vantage in January 2016 with a "bumper-to-bumper" warranty, of which he documented his ownership.[13] Later that year, DeMuro's new book Bumper to Bumper was released.[14] Some of his columns and reviews were published by the Philadelphia Media Network in 2014 and by The Atlanta Journal-Constitution in 2015.[15][16]

Oversteer and YouTube

In the summer of 2016, DeMuro moved to the newly-created Autotrader.com car blog Oversteer, of which he became the editor.[5] He kept writing articles and columns, but started focusing more on filming and writing car reviews on YouTube. DeMuro has reviewed a wide array of cars on his channel, mainly from the 1970s to the present.[1] Those cars include supercars like the Ford GT, the Bugatti Chiron, and the Ferrari F40; but also new, innovative, and quirky cars including the Tesla Model 3, the Maserati Ghibli, and the BMW Isetta.[17]

In a typical review, DeMuro first addresses exterior and interior "quirks and features", then drives the car, and concludes with giving the car a score between 10 and 100. That score, which he calls the "DougScore", is based on the scores in ten separate categories related to usability and fun. Most of the cars DeMuro reviews are not press cars, but are owned by dealerships and individuals.[1] His YouTube channel has amassed around 3.8 million subscribers, as of December 2020.[18] DeMuro also started a second channel called More Doug DeMuro in August 2018, which has close to 700,000 subscribers as of October 2020. It features more opinion-based and vlog-style content, as well as question and answer videos.[19]

DeMuro appeared in the Jay Leno's Garage season three episode Larger Than Life, in which he tried to recognize cars while being blindfolded, in June 2017.[20][21] He worked with Leno again in March 2019, when he reviewed his McLaren F1.[22]

Cars and Bids

DeMuro left Autotrader.com to focus on a new venture which eventually grew into the car auction website Cars & Bids, which he had first conceived in 2019.[23][5] The website, a competitor of "Bring a Trailer", is aimed at cars for enthusiasts. The first car listed on the site was DeMuro's own 2012 Mercedes-Benz E 63 AMG Wagon.[5] DeMuro went on to sell his 2018 Kia Stinger GT2 AWD for $1,200 more than he bought it for on the site in 2020 after owning it for only a year.[24]

Other YouTube ventures

DeMuro also keeps a secondary YouTube channel called “More Doug DeMuro”, where he features more varied content. While the channel does feature car reviews, which are done in a more condensed format as opposed to his main channel videos, DeMuro also features more commentary pieces on his secondary channel as well as some non-car related content.

Shortly after starting his auto auction site, DeMuro started a third YouTube channel specifically for updates on Cars & Bids related news.

Personal life

DeMuro and his wife and live in San Diego, California, where they moved in 2018 from Philadelphia after his wife took a job in San Diego. The couple spends most of the year there, save for several weeks where they travel to Nantucket Island.[1] [3]

DeMuro has a bearded Collie named Noodle, who has made several appearances in videos and on his Twitter and Instagram pages. [25]

Vehicles owned

DeMuro has owned over 26 cars, many of which have appeared on his channel. He got his first car at the age of 16, a 1996 Volvo 850 sedan that his parents bought for him in September 2004.[26] In September 2018, DeMuro took delivery of a 2005 Ford GT from Karl Brauer, one of his bosses at Autotrader.com. Brauer sold the 2005 GT to DeMuro so he could make room for his 2019 second-generation Ford GT.[27] In October 2019, DeMuro purchased a 1999 Mercedes-Benz G 500 Cabriolet.[28] He announced in June 2020 that he bought a 2018 Kia Stinger GT2 to replace his outgoing 2012 Mercedes-Benz E 63 AMG Wagon. In November 2020, he replaced the Stinger with a 2020 Land Rover Defender 110 and a 1994 Audi RS2 Avant.[29][30]

Bibliography
  • Plays With Cars (2013)[9]
  • From My Perspective (2013; only available as e-book)[10]
  • Bumper to Bumper (2016)[14]

References
  1. Beck, Tom (28 May 2018). "Doug DeMuro: Philly's Jack of all (auto) trades when it comes to anything with wheels and an engine". Philadelphia Weekly. Retrieved 3 February 2019.
  2. DeMuro, Doug (14 February 2017). "DeLorean Time Machine: Tour and Road Test". YouTube. Retrieved 13 February 2019.
  3. Cho, Seungeun (12 September 2018). "DeMuro Accelerates to YouTube Stardom". The Emory Wheel. Retrieved 21 February 2019.
  4. DeMuro, Doug (5 September 2018). "Here's How Doug DeMuro Got Started Reviewing Cars". YouTube. Retrieved 3 February 2019.
  5. Khan, Imad (1 October 2020). "A YouTuber Hangs His Own Shingle With an Auction Website". The New York Times. Retrieved 2 October 2020.
  6. "Posts By: Doug DeMuro". The Truth About Cars. Retrieved 3 February 2018.
  7. "Doug DeMuro's posts". Kinja. Retrieved 3 February 2019.
  8. "Home". Plays With Cars. Retrieved 4 February 2019.
  9. "Plays with Cars". Amazon. Retrieved 2 February 2019.
  10. "From My Perspective". Amazon. Archived from the original on 21 October 2014. Retrieved 3 February 2019 – via Wayback Machine.
  11. DeBord, Matthew (8 December 2014). "This Guy's Year-Long Nightmare Of Ferrari Ownership Is Finally Ending". Business Insider. Retrieved 3 February 2019.
  12. "Come drive my Ferrari! Now, that's a friend". CNBC.com. 25 April 2014. Retrieved 3 February 2019.
  13. Fierman, William (11 February 2016). "A guy who endured a nightmare of Ferrari ownership is now suffering with a used Aston Martin". Business Insider. Retrieved 3 February 2019.
  14. "Bumper to Bumper". Amazon. Retrieved 2 February 2019.
  15. DeMuro, Doug (30 October 2014). "7 Great CPO Pickups For Under $20,000". Philly.com. Philadelphia Media Network. Archived from the original on 23 September 2015. Retrieved 3 February 2019 – via Wayback Machine.
  16. DeMuro, Doug (15 April 2015). "20 used cars you can buy with the average tax refund". The Atlanta Journal-Constitution. Retrieved 3 February 2019.
  17. Crothers, Brooke (12 November 2017). "Tesla Week: Model 3 Gets Praised ('iPhone' of EVs), Panned". Forbes. Retrieved 3 February 2019.
  18. "Doug DeMuro". YouTube. Retrieved 2020-03-29.
  19. "More Doug DeMuro". YouTube. Retrieved 17 December 2019.
  20. "Jay Leno tries to stump blogger with Doug Demuro". CNBC.com. 27 June 2017. Retrieved 3 February 2019.
  21. Tudose, Sergiu (4 July 2017). "Jay Leno Blindfolds Doug DeMuro In 'Larger Than Life' Episode". Carscoops.com. Retrieved 3 February 2019.
  22. "The McLaren F1 Is the Greatest Car Ever Made". Autotrader.com. Retrieved 17 December 2019.
  23. "Doug DeMuro". Autotrader.com. Retrieved 5 August 2020.
  24. Nadeau, Scott (2020-11-17). "THIS... is Doug DeMuro's Kia Stinger, and it's for sale". DriveTribe. Retrieved 2020-12-28.
  25. DeMuro, Doug (https://twitter.com/DougDeMuro/status/1341125502896103427/photo/1). "Doug and Noodle". Twitter. Retrieved 2020-12-23. Check date values in: |date= (help)
  26. "Can You Post a List of Every Car You've Ever Owned?". Retrieved 17 December 2019.
  27. Padeanu, Adrian (11 September 2018). "Watch Doug DeMuro Take Delivery Of A 2005 Ford GT". Motor1.com. Retrieved 17 December 2019.
  28. "I Bought a Mercedes-Benz G500 Cabriolet!". YouTube. Retrieved 2020-05-14.
  29. https://www.youtube.com/watch?v=oV0aOGq2t0s
  30. "I Bought a New 2020 Land Rover Defender! (And Here's Why)". YouTube. Retrieved 2020-11-10.
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