Dragons' Den (British TV programme)

Dragons' Den is a British television programme, presented by Evan Davis. The format of the show is owned by Sony Pictures Television and is based on the original Japanese programme, which has been sold around the world. The programme has been produced by BBC Manchester since its inception and was first broadcast on BBC Two on 4 January 2005.

Dragons' Den
GenreReality show
Presented byEvan Davis
StarringDeborah Meaden
Peter Jones
Touker Suleyman
Tej Lalvani
Sara Davies
Theo Paphitis
Rachel Elnaugh
Doug Richard
Simon Woodroffe
Duncan Bannatyne
Richard Farleigh
James Caan
Hilary Devey
Kelly Hoppen
Piers Linney
Sarah Willingham
Nick Jenkins
Jenny Campbell
ComposerJohn Watt
Country of originUnited Kingdom
Original languageEnglish
No. of series17
No. of episodes181+13 specials
(as of 12 April 2020 – at the time of
Series 17, Episode 14)
Production
ProducersDarrell Olsen, Samantha Davies
Production locationsOld Granada Studios (OGS) (2018–present)[1]
Space Studios Manchester (2015–2017)[2]
dock10 studios (2012–2014)
Pinewood Studios (2011)
The Depository (2005–2010)
Running time1 hour
Production companiesBBC Manchester
Sony Pictures Television
Release
Original networkBBC Two
BBC HD (simulcast with BBC Two, 2009–2013)
Picture format576i
1080p (2009–)
Audio formatStereo
Original release4 January 2005 (2005-01-04) 
present
External links
Website

The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while offering a stake of the company in return.

Programme

Format

Contestants have what they believe to be a viable and potentially profitable business idea but lack funding, or are already operating their business, but need additional funds for promotion or expansion. As part of their opening pitch, they are required to specify the amount of money they require from the Dragons. The rules stipulate that if they do not raise at least this amount from one or more Dragons, then they would leave with nothing. In exchange for the investment, the contestants offer equity in their business, the percentage of which is also stipulated at the beginning of the pitch. If the Dragons see potential in the business idea or product, negotiations then take place around the amount of equity on offer, with the contestant having the opportunity to negotiate further, accept any offers, or simply walk away. Dragons can also offer a percentage of the money requested if they do not wish to commit the full amount, leaving the other Dragons free to do the same. This can lead to the contestant receiving the financial backing of more than one Dragon, with the benefit of a broader range of expertise. However, for this to occur, the contestant usually has to agree to relinquish a larger share in their business than they had first planned.

A Dragon who, having heard the pitch, does not wish to invest, must declare themselves "out", implying that they leave the discussion. (However, on one occasion in series 4, Peter Jones continued to question an entrepreneur after his own declaration.) This concluding phase may range from a few minutes if the Dragons do not perceive the business plan as credible, to much longer when complex conditions are negotiated. The Dragons often ridicule contestants, on grounds that vary widely, but especially for over-valuation of their respective enterprises.

There is no legal commitment for the Dragons or producers of the show to fulfil their offers. All deals undergo due diligence before contracts are signed. It is claimed that half of deals are not completed after filming.[3]

Set and theme

The opening sequence was shot in Ancoats, Manchester, an area transformed by the Industrial Revolution which helped give the city its nickname Cottonopolis.[4] The sequence features shots of Brunswick Mill, Murrays' Mills and McConnel & Kennedy mills – all three are Manchester's most famous cotton mills in production at the time of the Industrial Revolution and keeps in line with the programme's warehouse theme.[4] The location at which the pitches are filmed has varied over the years. It was originally filmed inside a furniture depository in Stoke Newington. The production were forced to move after the first series owing to building work next door. For the second series shooting took place in a disused warehouse, Wool House. It was the first set was created by production designer Laurence Williams, requiring the construction of a section of the window wall and the staircase down to the lower floor. The owner of this warehouse converted it into flats necessitating a further move to Tanner Street for the next few series. Here another more extensive set was created including cutting a hole in the floor and again creating the stairs down to the lower floor. Building work required yet again a move to Pinewood Studios only two weeks before a series was due to be shot and the production designer had to create a complete set on the film stage including a staircase which descended down into the underfloor tank. After several more series were shot at Pinewood, the production was moved to the BBC's new home in Salford Quays at dock10, MediaCityUK. A brand new set was created for the move and was screened in the latter part of 2012 for Series 10.[5]

Space Studios Manchester, in Gorton, was also used to film the programme from 2015 to 2017.[2] From 2018 onwards, the show has been filmed at Old Granada Studios.[1]

Awards

YearAwardCategoryResult
2005Banff Rockie Award"Best Unscripted Entertainment Programme"Won
2006BAFTA"Best Features"Nominated
2007Royal Television SocietyNominated
BAFTA"Best Features"Nominated

The Dragons

Series
Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
Current Dragons
Peter Jones Dragon
Deborah Meaden N/A Dragon
Touker Suleyman N/A Dragon
Tej Lalvani N/A Dragon
Sara Davies N/A Dragon
Former Dragons
Duncan Bannatyne Dragon N/A
Rachel Elnaugh Dragon N/A
Doug Richard Dragon N/A
Simon Woodroffe Dragon N/A
Theo Paphitis N/A Dragon N/A Guest Dragon[6]
Richard Farleigh N/A Dragon N/A
James Caan N/A Dragon N/A
Hilary Devey N/A Dragon N/A
Kelly Hoppen N/A Dragon N/A
Piers Linney N/A Dragon N/A
Sarah Willingham N/A Dragon N/A
Nick Jenkins N/A Dragon N/A
Jenny Campbell N/A Dragon N/A

Notes

  • There have always been five dragons in each series.
  • On an episode that first aired on 28 October 2012 (Series 10), there were only 4 Dragons in the Den, as Hilary Devey was ill during filming. This was the first time in the show's history that this has occurred.[7]
  • Steve Parish was originally going to replace Nick Jenkins, but found he did not have the time and stepped down. He was instead replaced by Tej Lalvani.[8]

Statistics

Deals per Dragon per series

Series 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
No. of episodes 6 6 8 6 10 8 8 10 10 12 12 12 15 16 14 15 14
Peter Jones 3 3 2 4 5 6 6 6 4 10 3 2 5 5 1
Deborah Meaden 4 4 6 4 3 5 4 5 5 9 8 6 2
Touker Suleyman 2 5 3
Tej Lalvani 3
Sara Davies 3
Jenny Campbell
Nick Jenkins 2 6
Sarah Willingham 2 3
Kelly Hoppen 3 2
Piers Linney 2 2
Hilary Devey 4 4
James Caan 6 5 4 3
Richard Farleigh 2 5
Theo Paphitis 4 4 5 6 5 5 5 5 6 1
Duncan Bannatyne 2 1 2 3 4 4 2 6 3 4 2 3
Rachel Elnaugh 4 1
Doug Richard 2 0
Simon Woodroffe 1

Successful pitches

Series 1

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and Fate
Episode 1 4 January 2005 Charles Ejogo Umbrolly 150,000 40 Multimedia vending unit selling umbrellas and adverts Duncan Bannatyne & Peter Jones dissolved (September 2010)[9]
Episode 2 11 January 2005 Tracey Ann Graily Grails Ltd 120,000 40 Tailor-made suits for businesswomen Doug Richard & Rachel Elnaugh dissolved (circa 2006)[10]
Episode 3 18 January 2005 Tracie Herrtage LE BEANOCK.COM 54,000 49 A beanbag hammock Rachel Elnaugh no equity, active (April 2016)[11]
Episode 3 18 January 2005 John and Phillip Petty IV Cam, Industrial Control Systems 50,000 30 A 3D measuring system using camera technology Peter Jones & Doug Richard no equity, active (April 2016)[12]
Episode 4 25 January 2005 Paul Thomas Mycorrhizal Systems 75,000 25 Land for a truffle farm Simon Woodroffe deal failed,[13] active (April 2016)[14]
Episode 5 1 February 2005 Elizabeth Galton Elizabeth Galton Ltd 110,000 30 Custom-made jewellery Duncan Bannatyne & Rachel Elnaugh dissolved (December 2008)[15]
Episode 6 8 February 2005 Nik Rawcliff Snowbone 75,000 33.3 Handle attachment for snowboards Rachel Elnaugh deal failed,[16] active (April 2016)[17]
Episode 6 8 February 2005 Huw Gwyther Visual Talent Ltd 175,000 40 Wonderland high-end fashion and culture magazine Peter Jones active (April 2016)[18]
notes: % = equity given to dragon/s, no equity = no dragon/s have equity, deal failed = deal fell through after recording

Series 2

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and Fate
Episode 1 15 November 2005 Dominic Killinger Square Mile 150,000 40[s2 1] Wireless broadband supplier to UK marinas Theo Paphitis & Peter Jones Sold to BT for £150,000 (January 2008)[19][20][21]
Episode 2 22 November 2005 Danny Bamping Bedlam Puzzles 100,000 30 3-D puzzles Rachel Elnaugh & Theo Paphitis deal failed,[22] dissolved (August 2013)[23]
Episode 3 29 November 2005 Julie White Truly Madly Baby 75,000 45 Baby products, via party evenings and web Peter Jones deal failed,[24] dissolved (February 2010)[25]
Episode 5 13 December 2005 Paul Cockle The Generating Company 160,000 40 Contemporary circus shows Peter Jones & Theo Paphitis
Episode 6 20 December 2005 David Lees Mode Al 225,000 50 Custom furniture to house technology Theo Paphitis & Duncan Bannatyne
notes: % = equity given to dragon/s, no equity = no dragon/s have equity, deal failed = deal fell through after recording
  1. Percentage of equity drops to 38% if subscription targets are hit.

Series 3

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and fate
Episode 1 3 August 2006 James Seddon Eggxactly 75,000 Water-free egg cooker Richard Farleigh & Peter Jones [26]
Episode 2 10 August 2006 Gary Taylor Alpine Cleaning 200,000 Franchised HGV cleaning service Deborah Meaden & Theo Paphitis [27]
Episode 3 17 August 2006 Matthew Hazell First Light Solutions 100,000 30 A sonar-based man-overboard detection system Richard Farleigh dissolved (March 2012)[28]
Episode 4 24 August 2006 Ian Chamings MixAlbum 150,000 Dance download site with digital mixing software Deborah Meaden & Theo Paphitis
Episode 5 31 August 2006 Richard Lee & Daren Duraidi Dr Cap 150,000 50 Chain of shops selling baseball caps Duncan Bannatyne deal failed,[29] active (April 2016)[30]
Episode 6 7 September 2006 Stephen Bellis Nuts Poker League 50,000
(but received 65,000)
40 Pub-based tournament poker league Theo Paphitis & Deborah Meaden
Episode 7 14 September 2006 Peter Sesay Autosafe 100,000 50 A seat-belt height adjuster Peter Jones & Duncan Bannatyne dissolved (January 2011)[31]
Episode 8 21 September 2006 Ian Daintith & Richard Adams Coin Metrics 200,000 Technology to monitor cash operations for slot machines Deborah Meaden & Theo Paphitis [32]
notes: % = equity given to dragon/s, no equity = no dragon/s have equity, deal failed = deal fell through after recording

Series 4

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and fate
Episode 1 7 February 2007 Levi Roots Reggae Reggae Sauce 50,000 Spicy BBQ sauce Richard Farleigh & Peter Jones
Episode 1 7 February 2007 Anthony Coates-Smith & Alistair Turner Igloo 160,000 22.5 Specialist chilled and frozen transport services Duncan Bannatyne & Richard Farleigh dissolved (February 2013)[33]
Episode 2 14 February 2007 Imran Hakim iTeddy 140,000 Classic teddy bear with integrated media technology Peter Jones & Theo Paphitis
Episode 3 21 February 2007 Roger Hind Rotamate 85,000 40 A clothes airer that protects washing from the rain Deborah Meaden & Richard Farleigh new company (April 2015)[34][35]
Episode 3 21 February 2007 Denise Hutton Razzamataz Theatre Schools 50,000 25 A chain of dance, drama and singing schools for children. Duncan Bannatyne active (April 2016)[36]
Episode 4 28 February 2007 Christian Lane Foldio 80,000 35 Stationery folder that halves size of paper without creasing Theo Paphitis dissolved (September 2015)[37]
Episode 4 28 February 2007 Casey Jones Sanitizing unit for footwear etc. 100,000 50 Sanitiser that kills bacteria within shoes Deborah Meaden & Richard Farleigh deal failed[38]
Episode 5 7 March 2007 Chris Haines Safe-T-First 95,000 Emergency light Deborah Meaden & Theo Paphitis
Episode 5 7 March 2007 David Pybus Scents of Time 80,000 Perfumes from historical times which are re-created for today Peter Jones & Theo Paphitis (Closed)
Episode 6 7 March 2007 Peter Ensinger and David Baker Standby Saver 100,000 50 Device that cuts off electric current to home appliances on stand-by All five dragons deal failed,[39] dissolved (April 2014)[40]
notes: % = equity given to dragon/s, deal failed = deal fell through after recording, new company = original company dissolved and new one incorporated with same name and entrepreneur

Series 5

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Description of product Investing Dragon(s) Website
Episode 1 15 October 2007 Celia Norowzian & Ian Forshew Beach Break Live 50,000 Events company Peter Jones
Episode 1 15 October 2007 Laban Roomes Goldgenie (formerly Midas Touch) 60,000 Mobile gold plating service James Caan [41]
Episode 2 22 October 2007 Sarah Lu youdoodoll 35,000 Personalizable doll Deborah Meaden
Episode 2 22 October 2007 Emmie Matthews & Ed Stevens Gaming Alerts 200,000 Gaming referral website Theo Paphitis
Episode 3 29 October 2007 Mark Champkins Concentrate Design 100,000 Products that help children at school Peter Jones [42]
Episode 4 5 November 2007 Max McMurdo Reestore 50,000 Functional pieces of furniture from waste objects Deborah Meaden & Theo Paphitis
Episode 4 5 November 2007 Jamie Jenkinson Cush'n'Shade 100,000 A fold-away screen that acts as a cushion and sun shade Deborah Meaden & Peter Jones
Episode 5 19 November 2007 James Halliburton Water Buoy 200,000 A device to rescue items that have been lost overboard. Peter Jones & Theo Paphitis
Note – Halliburton eventually decided against the investment and has branched into different areas.[43]
Episode 5 19 November 2007 Shane Lake and Tony Charles hungryhouse 100,000 An online takeaway ordering service James Caan & Duncan Bannatyne
Episode 6 26 November 2007 Ian Helmore Steri Spray 145,000 UV Sterilising system for shower heads Deborah Meaden & Theo Paphitis
Episode 6 26 November 2007 Mark and Eleanor Davis Caribbean Ready Meals 100,000 Caribbean ready meals made using genuine Jamaican and Trinidadian recipes James Caan & Duncan Bannatyne N/A
Episode 7 3 December 2007 Sammy French Fit Fur Life 100,000 A dog treadmill James Caan
Episode 7 3 December 2007 Jerry Mantalvanos & Paul Merker JPM Eco Logistics 100,000 Environmentally friendly haulage company Deborah Meaden & Theo Paphitis (Closed)[44]
Episode 8 11 December 2007 Peter Moule ElectroExpo, Chocbox 150,000 Plastic housing that protects cable connections Duncan Bannatyne & James Caan [45]
Episode 9 18 December 2007 Amanda Jones & James Brown Red Button Design 50,000 A water transport, sanitation and storage device for the developing world All five Dragons (Closed)

Series 6

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and fate
Episode 1 21 July 2008 Jamie Turner[46] Hamfatter 75,000 A music band Peter Jones
Episode 1 21 July 2008 Julia Charles & Amy Goldthorpe D4M Ltd 75,000 Events management company Duncan Bannatyne & James Caan (Closed)
Episode 2 28 July 2008 Victoria McGrane Neurotica 56,000
(received 75,000)
35 Fashion designer Peter Jones dissolved (August 2013)[47]
Episode 3 4 August 2008 Ming Yun Light Emotions 40,000 Glow in the dark products Peter Jones
Episode 3 4 August 2008 Michael Cotton DDN Ltd 250,000 Misfuelling prevention device Theo Paphitis & Deborah Meaden deal failed[48]
Episode 4 11 August 2008 Charlotte Evans & Caroyln Jarvis Buggy Boot 80,000 Storage solution for pushchairs Deborah Meaden
Episode 4 11 August 2008 Andrew Harsley Rapstrap 150,000 Waste-free cable-tie Duncan Bannatyne & James Caan
Episode 5 18 August 2008 Neil and Laura Westwood Magic Whiteboard 100,000 40 Portable whiteboard in the form of a roll Theo Paphitis and Deborah Meaden active (April 2016)[49]
Episode 5 18 August 2008 Guy Unwin & Caroline Kavanagh Planit Products 200,000 Toastabags James Caan
Episode 6 25 August 2008 Guy Portelli Guy Portelli Sculpture Studio 70,000
(received 80,000)
Collection of 18 sculptures James Caan, Peter Jones & Theo Paphitis
Episode 6 25 August 2008 Raymond Smith Magic Pizza 50,000 Device designed to eliminate a 'soggy middle' Theo Paphitis & Peter Jones
Episode 7 1 September 2008 Dominic Lawrence, Simeone Salik & Janice Dalton Blindsinabox 40,000 Temporary, easy-to-install blinds Duncan Bannatyne & James Caan
Episode 7 1 September 2008 Christian Richardson & Rachel Watkyn Tiny Box 53,000
(received 60,000)
Unique recycled packaging company Theo Paphitis & Peter Jones
Episode 8 8 September 2008 Paul Tinton ProWaste Management Services 200,000 Construction waste recycling service Duncan Bannatyne & Deborah Meaden
notes: % = equity given to dragon/s, deal failed = deal fell through after recording

Series 7

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and fate
Episode 1 15 July 2009 Rupert Sweet-Escott Sweet-Escott Aviation Ltd 80,000 Equity 49% An aviation renewable energy supply company James Caan
Episode 1 15 July 2009 Steve Smith TrueCall Ltd 100,000 A device to stop nuisance phone calls Peter Jones
Episode 2 22 July 2009 Richard Enion & Michael Davis BassToneSlap 50,000 High energy drumming performance for corporate team building Peter Jones & Theo Paphitis
Episode 2 22 July 2009 Sharon Wright Magnamole Ltd 50,000
(but received 80,000)
22.5 A device to thread cables through cavity walls Duncan Bannatyne & James Caan
Episode 3 29 July 2009 Lawrence Webb & Frank Drewett Lid Lifters 50,000 A labour-saving device for lifting wheelie bin lids Peter Jones
Episode 3 29 July 2009 Oliver Richmond & Toby Richmond Servicing Stop 100,000 A bespoke nationwide car servicing company Deborah Meaden Deal failed.
Episode 4 5 August 2009 Tony Earnshaw & Stephen Pearsons UK Commercial Cleaning 100,000 Commercial cleaning company Duncan Bannatyne
Episode 4 5 August 2009 Karen O'Neill & Karen Coombes KCO Inline Ice Skating Ltd 100,000 New inline skate that allows dancers to perform ice-dancing moves on all surfaces Theo Paphitis
Episode 5 12 August 2009 Carol Savage MyDish.co.uk 100,000 15 Online community for sharing recipes with friends and family Deborah Meaden active (April 2016)[50]
Episode 5 12 August 2009 Jane Rafter Slinks 75,000 40 Sandals with interchangeable uppers Theo Paphitis & James Caan deal failed,[51] active (April 2016)[52]
Episode 6 19 August 2009 Jason Roberts Tech21 150,000 Protective cases for laptops, mobile phones etc. using a material called D30 Peter Jones & Theo Paphitis
Episode 7 26 August 2009 Michael Pritchard The Anyway Spray 125,000 Invention that allows every last drop of liquid to be used in multi-directional household product sprays Theo Paphitis & Peter Jones
Episode 7 26 August 2009 Kay Russell Physicool Ltd 100,000 30 A bandage that reduces the temperature gently via evaporation Deborah Meaden active (April 2016)[53]
Episode 8 2 September 2009 Michael Lea Earle's 100,000 Food truck franchise that sells hot and cold foods Peter Jones
Episode 8 2 September 2009 David & Patti Bailey Motor Mouse 100,000
(but received 120,000)
Wireless mice shaped like famous sports cars James Caan
notes: % = equity given to dragon/s, deal failed = deal fell through after recording

Series 8

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Description of product Investing Dragon(s) Website
Episode 1 14 July 2010 Geoff Bowen Pebblebed Vineyard 60,000 The chance for wine lovers to rent their own vines in a vineyard Duncan Bannatyne
Episode 1 14 July 2010 Kirsty Henshaw Worthenshaw's 65,000 A frozen dessert which is a dairy-free healthy alternative to ice cream Duncan Bannatyne and Peter Jones
Episode 2 21 July 2010 Angela Newman Vintage Patisserie 100,000 A vintage hosting company that runs parties Deborah Meaden and Theo Paphitis
Episode 3 26 July 2010 Dennis Fuller Golfers' Mate 100,000 A 3-in-1 golf accessory that includes a pitch-mark repairer, ball marker, t-peg and sharpener James Caan
Episode 3 26 July 2010 Peter Harrison and Wesley Downham FGH Security 75,000
(but received 100,000)
A security company that provides manned security, electronic security (alarms) and CCTV Peter Jones and Theo Paphitis
Episode 4 2 August 2010 Layla Bennett Hawksdrift Falconry 50,000 Birds of prey business which does pest control, falconry displays and a gift delivery service Duncan Bannatyne
Episode 4 2 August 2010 Tim Williams and Tom Hogan Lumacoustics 50,000 An electronic graffiti wall Peter Jones & Deborah Meaden
Episode 5 9 August 2010 Sarah & Mike Longthorn & Laura Booth WedgeWelly 65,000 Wellington boots with a wedge Theo Paphitis
Episode 6 16 August 2010 Faizal Khan & Gary Hilman Peel Engineering 80,000 The world's smallest production car, also powered by an electric motor James Caan
Episode 6 16 August 2010 Ralf Klinnert Funky Moves 120,000 An electronic interactive sports cone game Peter Jones and Theo Paphitis
Episode 7 24 August 2010 Letitia Valentine & Alexander Lewis SURVIVA – SURVIVA JAK 75,000 Jacket that has foil lining to prevent hypothermia Deborah Meaden
Episode 7 24 August 2010 Richard Blakesley & Chris Barnardo The Wand Company 200,000 "Kymera" – a buttonless gesture-based universal remote control Duncan Bannatyne
Episode 8 31 August 2010 Patrick van der Vorst ValueMyStuff 100,000 An online antique valuation service Deborah Meaden and Theo Paphitis
Episode 8 31 August 2010 Chris Elsworthy Power8 Workshop 150,000 Power8 workshop, a power tool set that is the world's first cordless bench top system Duncan Bannatyne and Peter Jones [54]
Episode 9 6 September 2010 Solvej Biddle Content and Calm (Traykit) 80,000 A backpack-tray for use on cars, planes, etc. that prevents children's toys rolling onto the floor Peter Jones and Deborah Meaden
Episode 9 6 September 2010 Adam Weaver Proppa 50,000 A website that sells vehicle accessories Duncan Bannatyne
Episode 10 13 September 2010 Ian Taylor Media Displays 80,000 A mobile digital advertising service James Caan

Series 9

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Description of product Investing Dragon(s) Website
Episode 1 31 July 2011 Georgette Hewitt The Present Club 60,000 A website for buying gifts for children Peter Jones and Theo Paphitis
Episode 1 31 July 2011 Chris Hopkins Ploughcroft Solar 120,000 A company that installs solar panels in homes Deborah Meaden and Theo Paphitis
Episode 2 7 August 2011 Christian Hartmann, Martin McLaughlin, Tom Callard Love Da Pop 70,000 A business turning the old popcorn treat into a modern mainstream snack Peter Jones
Episode 2 7 August 2011 Liz and Alan Colleran Raskelf Memory Foam (Duvalay) 80,000 A zip-up memory foam mattress and duvet combo Hilary Devey
Episode 3 14 August 2011 Peter and Michelle Hart Fun Fancy Dress 100,000 Fancy-dress shop business and franchise Duncan Bannatyne deal fell through after filming
Episode 4 21 August 2011 Bob Davis Unique Ideas UK 50,000 Corporate events and entertainment including the Cyclone GameCube Hilary Devey
Episode 4 21 August 2011 Robert Lewis Rollersigns 100,000 Advertising on belt banners Peter Jones
Episode 5 28 August 2011 Kate Castle BoginaBag 50,000 Lightweight, portable toilet Theo Paphitis
Episode 5 28 August 2011 Henry Buckley and JJ Harding JogPost Limited 50,000 Direct marketing company specialising in leaflet distribution Deborah Meaden
Episode 6 4 September 2011 Andy Bates AB Performance 50,000 Bike-engined car manufacturing, servicing, repairs and tuning company Peter Jones
Episode 7 12 September 2011 Nick Cross, Richard Hadden and Sebastian Stoddart barMate 50,000 Hands-free pint-pulling product Deborah Meaden and Theo Paphitis
Episode 7 12 September 2011 Simon Booth Kiddimoto 75,000 Children's balance bikes Hilary Devey and Duncan Bannatyne
Episode 8 19 September 2011 Ryan Ashmore and Liam Webb RKA Records 50,000 Record label Duncan Bannatyne [55]
Episode 8 19 September 2011 Aidan Quinn and Gemma Roe EcoHab Homes and O-Pod Buildings 75,000 Energy-efficient dome-shaped buildings and garden structures Theo Paphitis
Episode 9 26 September 2011 Andrea McDowall and Rebecca Baldwin Shoot It Yourself 60,000 Professional video hiring and editing business Hilary Devey
Episode 10 3 October 2011 Helen Waterston Innovative Gadgets Ltd. (Roastcosy) 70,000 Stainless steel chain mail covering for roasting meats Peter Jones and Deborah Meaden

Series 10

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Percentage of equity given up Description of product Investing Dragon(s) Website
Episode 1 9 September 2012 Bee London Weave Got Style 85,000 40% Hair extensions Hilary Devey
Episode 1 9 September 2012 Lewis Blitz, James Gold and Richard Gold Skinny Dip 120,000 30%[note 1] Fashion technology accessories Peter Jones
Episode 2 16 September 2012 Geoff and Colette Bell Shampooheads 75,000 20% Children's haircare brand Theo Paphitis and Hilary Devey
Episode 3 23 September 2012 Helen and Lisa Tse Sweet Mandarin 50,000 40% Oriental dipping sauces Hilary Devey and Duncan Bannatyne
Episode 3 23 September 2012 Kellie Forbes and Gill Hayward YUUbag 60,000 30% Children's backpack and accessories range Peter Jones and Deborah Meaden
Episode 4 30 September 2012 Harrison Woods Primal Parking 60,000 40% Car parking space lettings agency Peter Jones and Theo Paphitis
Episode 5 7 October 2012 Kiryl Chykeyuk and Art Stavenka Old Bond (later renamed as Kino-mo) 90,000 40% Spinning, animated advertisement on bicycle wheels Deborah Meaden and Theo Paphitis
Episode 5 7 October 2012 Dupsy Abiola Intern Avenue 100,000 40%[note 2] Online internship directory Peter Jones
Episode 6 14 October 2012 Marie Sawle Billy + Margot 60,000 40% Ice cream for dogs Deborah Meaden
Episode 6 14 October 2012 Henry and Philip Blake WoodBlocX 75,000 25%[note 3] Outdoor wooden DIY landscaping product Peter Jones
Episode 7 21 October 2012 Umer Ashraf iCafe 80,000 49% Coffee shop business and franchise Duncan Bannatyne
Episode 7 21 October 2012 Ben Hardyment Zapper 250,000 30% Website which buys iPhones, iPads, electronics, books, CDs, DVDs and games for cash Theo Paphitis
Episode 8 28 October 2012 Paul Turner A Turner & Sons Sausage Ltd 80,000 33⅓%[note 4] Sausage manufacturing company Peter Jones
Episode 9 11 November 2012 Ashley Sayed Karuma Innovations 150,000 25%[note 5] Child-friendly tablet retail company Peter Jones
Episode 9 11 November 2012 Anne and Keith Proctor Pro-Tec Covers 75,000 26% Caravan and motor home fabric covers Hilary Devey and Duncan Bannatyne
Episode 10 18 November 2012 Mark Richardson Bionic Glove Technology Europe Ltd. 100,000 40% Ergonomic, durable, patented gloves for golfing, gardening and gym use Deborah Meaden and Theo Paphitis
Episode 11 25 November 2012 Mark Ferguson and Emma Jones myBunjee 70,000 35% Mobile phone case attachment to prevent phone from falling on the floor Peter Jones
Episode 11 25 November 2012 Luke Booth and Christopher Eves P4CK 50,000 30% Product design business, including two products related to carrying of takeaway food and drink, and beer cups Theo Paphitis
Episode 12 2 December 2012 Naomi Kibble and Helen McAvoy Rocktails 80,000 40%[note 6] Frozen cocktails Peter Jones and Duncan Bannatyne
Episode 12 2 December 2012 John Spence Megaflatables 37,500[note 7] 25% Large inflatables used for advertising brands and products Peter Jones
Christmas Special 27 December 2012 Allison Whitmarsh ProperMaid 50,000 25% Homemade cakes with a twist Deborah Meaden
  1. Percentage of equity drops to 25% as soon as investment is repaid.
  2. Percentage of equity drops to 30% if targets are hit.
  3. Percentage of equity drops to 15% as soon as investment is repaid.
  4. Includes same percentage of family butcher's business, which is handed back as soon as investment is repaid.
  5. Subject to review in 12 months' time, involving acquisition of company if successful and 25% ownership of that division.
  6. Percentage of equity drops to 30% when annual profits of £500,000 are generated.
  7. £40,000 was given instead.

Series 11

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Percentage of equity given up Description of product Investing Dragon(s) Website
Episode 1 11 August 2013 Kate Cotton and Louise Ferguson Skinny Tan 60,000 10% Naturally derived tanning lotion and cellulite-reducing cream Piers Linney and Kelly Hoppen
Episode 1 11 August 2013 Ross Mendham Bare Naked Foods 60,000 50% Low-carb, low calorie, gluten-free noodles and pasta Peter Jones
Episode 2 18 August 2013 Donna Kerr-Foley The Running Mat 50,000 40% Portable wearable exercise mat and boot-camp business Deborah Meaden and Kelly Hoppen
Episode 2 18 August 2013 Joe Walters Original Jerky[note 1] 37,500[note 2] 24% Flavoured beef jerky snack Peter Jones
Episode 3 25 August 2013 Richard Ernest RemPods 100,000 45%[note 3] Small pop-up rooms set up from past decades used to calm people who have dementia Deborah Meaden and Peter Jones
Episode 4 1 September 2013 Cheryl and Michael MacDonald YogaBellies 50,000 35%[note 4] Franchise business for yoga classes for pregnant women and mothers and their babies Duncan Bannatyne
Episode 6 15 September 2013 Chris Rea and Tom Carson Young Ones 75,000 40% Clothing and accessories company aimed at university and college students Duncan Bannatyne
Episode 7 26 January 2014 Rob Tominey and Aden Levin Mainstage Travel 100,000 15% Package holiday tour operator Piers Linney
Episode 7 26 January 2014 Oliver Murphy Reviveaphone 50,000 25% Repair kit for water-damaged mobile phones Kelly Hoppen
Episode 8 2 February 2014 Amer Hasan minicabit 75,000 35% Website and mobile phone app for booking and comparing mini-cabs Peter Jones and Deborah Meaden
Episode 9 9 February 2014 Carrie Bate The Little Coffee Bag Co. 100,000 33⅓% Coffee bag company Peter Jones and Deborah Meaden
Episode 9 9 February 2014 Vini and Bal Vini & Bal's Rustic Indian 50,000 30% Chilled, fresh Indian cook-in sauces Piers Linney
Episode 11 23 February 2014 Brian O'Reilly EnergyEGG 50,000 30%[note 5] Energy-saving automatic sensors to switch off appliances when not needed Piers Linney
Episode 11 23 February 2014 Jo Kerley JK Worldwide (PlayAway Case) 60,000 35% Children's suitcases and games system combined Duncan Bannatyne
Episode 12 2 March 2014 James Roupell Bobo Buddies 50,000 40%[note 6][56] Backpack, pillow and blanket in one. Peter Jones and Deborah Meaden
  1. Name later changed to Texas Joe's.
  2. Received £50,000.
  3. Drops to 40% if targets are met.
  4. Drops to 20% after initial investment returned.
  5. Deal dependent on increase in equity being taken off existing investors.
  6. Drops to 30% after money invested is repaid. Deal was, however, later turned down soon after the programme was filmed.

Series 12

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Percentage of equity given up Description of product Investing Dragon(s) Website
Episode 1 20 July 2014 Scott Cupit Swing Patrol London 65,000 20% Swing dancing classes in London Deborah Meaden
Episode 1 20 July 2014 Jennifer Duthie Skribbies 60,000 25% Kids' shoes which can be drawn on Piers Linney and Kelly Hoppen
Episode 2 27 July 2014 Johnny Shimmin and Annie Morris Spoon 50,000 30% Breakfast cereal Deborah Meaden and Peter Jones
Episode 2 27 July 2014 Asi Sharabi and David Cadji-Newby Lost my Name 100,000 5% Personalised children's books Piers Linney
Episode 3 3 August 2014 Philip Perera & Omar Farag Phom Teas[note 1] 50,000 25%[note 2] Loose leaf tea Kelly Hoppen
Episode 3 3 August 2014 Ralph Broadbent and Alex Dixon Victor's Drinks 40,000 25% Make your own cider Duncan Bannatyne
Episode 4 10 August 2014 Tracy Baker Umbrands 60,000 35% Nanotech suction technology (UK distribution rights) Duncan Bannatyne
Episode 5 17 August 2014 Jordan Daykin GripIt Fixings 80,000 25% Plasterboard fixings Deborah Meaden
Episode 6 24 August 2014 Richard McLuckie and Stuart McKenzie-Walker Pants On Fire Games Limited 50,000 40%[note 3] Board games and party games Peter Jones and Duncan Bannatyne
Episode 6 24 August 2014 Effie Moss Just For Tiny People 50,000 25% Handcrafted tents and accessories Deborah Meaden
Episode 7 25 January 2015 Ally Stevenson Clean Heels Ltd 50,000 25% High heel attachments to prevent sinking in grass and damage to floors Deborah Meaden and Kelly Hoppen
Episode 7 25 January 2015 Nicky Fletcher Equisafety Ltd 100,000 30% High-visibility clothing and gear Piers Linney and Duncan Bannatyne
Episode 7 25 January 2015 Hyrum and Joshua Cook Zeven Media 50,000 25%[note 4] Photo-booth rental and sales Deborah Meaden
Episode 8 1 February 2015 Rajan Jerath iGlove 75,000 40%[note 5] Touch screen gloves Duncan Bannatyne
Episode 8 1 February 2015 Angela McLean and Jessica McCarthy Baggers Originals 100,000 30% Children's rainwear Peter Jones and Deborah Meaden
Episode 9 8 February 2015 Levi Young and Dana Zingher Enclothed 70,000 15% Men's online clothing and delivery service Piers Linney and Kelly Hoppen
Episode 10 15 February 2015 Yee Kwan Chan Yee Kwan 50,000 30% East Asian ice cream and sorbet company Deborah Meaden
Episode 11 22 February 2015 Ryan O'Rorke Flavourly 75,000 20% Food and snack box delivery service Peter Jones and Piers Linney
Episode 11 22 February 2015 John and Sam Ford Seabung 50,000 20% Boat valve maintenance plug Deborah Meaden and Kelly Hoppen
Episode 12 15 March 2015 Ross Gourlay Nae Danger & Glencrest 200,000 30% Sports & energy drink and cash & carry business Peter Jones and Duncan Bannatyne
  1. Was initially named The Teabox Company.
  2. Drops to 20% once some of the money invested is repaid and business is doing well.
  3. Drops to 30% once money invested is repaid.
  4. Drops to 20% once money invested is repaid.
  5. Drops to 30% if targets are met.

Series 13

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Percentage of equity given up Description of product Investing Dragon(s) Website
Episode 1 12 July 2015 Ben Fridja Fridja 70,000 25% Home appliances retailer, including clothes steamer Deborah Meaden and Nick Jenkins
Episode 1 12 July 2015 Thierry Giunta BeamBlock 50,000 50% Yoga equipment and workout system Peter Jones and Touker Suleyman
Episode 2 19 July 2015 Chika Russell Chika's Foods 30,000 25% African snacks business Peter Jones
Episode 2 19 July 2015 Graeme and Fiona Fraser-Bell Accentuate 45,000 40%[note 1] "Guess-the-accent" board game Peter Jones
Episode 2 19 July 2015 Linus Gorpe The Raw Chocolate Company 72,000 10% Raw chocolate bars, dried fruit and superfoods Deborah Meaden
Episode 3 26 July 2015 Steve Noyes and Duncan Summers Sync-box 55,000 35%[note 2] Recessed and covered power and AV outlet Deborah Meaden
Episode 4 2 August 2015 John Tague Tags Snack Foods Ltd 125,000 30% Potato crisps business Peter Jones and Deborah Meaden
Episode 4 2 August 2015 Sarah Reast and Phil Wilson Timberkits Ltd. 25,000[note 3] 30% Wooden mechanical kits Touker Suleyman
Episode 5 9 August 2015 Polly Gotschi Vitiliglow 37,500[note 3] 40% Skin foundation for vitiligo sufferers Sarah Willingham
Episode 6 16 August 2015 Amy Wordsworth Ella Banks Ltd (Good Bubble) 60,000 40% Naturally formulated bathtime products for children Deborah Meaden
Episode 6 16 August 2015 Ben and Sue Youn Yogiyo 50,000 33⅓% Korean home cooking range Peter Jones
Episode 7 23 August 2015 Marc Wileman Sublime Science 50,000 10% Science-themed children's birthday parties and workshops Nick Jenkins and Sarah Willingham
Episode 9 6 September 2015 Steve Shickell and Tony Garlick Magloc UK 100,000 40% Magnetic dog and equine lead connector Nick Jenkins
Episode 10 27 December 2015 Gary MacDonough, Loren Gould and Ben Greenock Double 75,000 15% Online double-dating app Nick Jenkins
Episode 11 3 January 2016 Caner Veli Liquiproof 100,000 50%[note 4] Waterproof coating for footwear, hats and clothing Touker Suleyman
Episode 11 3 January 2016 Deepak Tailor Latest Free Stuff[57] 50,000 10% Free sample website Deborah Meaden
Episode 12 10 January 2016 Lloyd Haxell and Tasha Harris Grounded Body Scrub 30,000 45% Coffee-based body scrub Sarah Willingham
Episode 12 10 January 2016 Spencer Turner Tegology 45,000 25% Portable camping stove and charging device Peter Jones
Episode 13 24 January 2016 Ben Mason Masons Beans 50,000 20% Freshly cooked, baked beans Nick Jenkins
Episode 14 31 January 2016 David Kendall Slappie Ltd 50,000 45% "Slap-on" wrist watches Nick Jenkins
Episode 14 31 January 2016 Jonathan Harris and Jonathan Schofield Opus 80,000 25% Trailer tents Deborah Meaden
Episode 14 31 January 2016 Morag Ekanger and Paz Sarmah Bad Brownie 60,000 30% Gourmet-flavoured chocolate brownies Touker Suleyman
Episode 15 21 February 2016 Kath Harrop Mum2mum market 35,000 25% Babies and children’s "nearly-new" sales Deborah Meaden
  1. Drops to 25% once money invested is repaid.
  2. With option to buy back 5% within 12 months.
  3. £40,000 given instead.
  4. Subject to distribution contract being looked at to secure the growth of the business.

Series 14

Episode First aired Entrepreneur(s) Company or product name Money requested (£) Percentage of equity given up Description of product Investing Dragon(s) Website
Episode 1 24 July 2016 John Burke and Jon Hulme Craft Clubs Ltd 75,000 12.5% Craft gin subscription business Sarah Willingham
Episode 1 24 July 2016 Gurminder and Rashpal Dhillon Boot Buddy 60,000 30% Footwear cleaning product Peter Jones, Deborah Meaden and Touker Suleyman
Episode 2 31 July 2016 Danielle Barnett and David Holmes Light Lead 70,000 35% Analogue optical musical instrument cable Touker Suleyman
Episode 2 31 July 2016 Andrew Doris Universal Manhole Key Kit 40,000 35% Universal manhole cover lifting key kit Deborah Meaden
Episode 3 7 August 2016 Sarah Sleightolm and Beth Chilton Iveson & Sage 78,000 25%[note 1] Womenswear company Peter Jones and Deborah Meaden
Episode 3 7 August 2016 Nick Coleman and Andrew Allen The Snaffling Pig 70,000 20%[note 2] Gourmet pork scratching snack company Nick Jenkins
Episode 4 14 August 2016 Martin Chard and Jenny David Marxman Limited 50,000 30% Wall marking tool Deborah Meaden
Episode 5 21 August 2016 Jacob Thundil Cocofina 75,000 20%[note 3] Wide range of coconut products Nick Jenkins and Sarah Willingham
Episode 6 28 August 2016 Lauren and Mark Taylor Kokoso Skin Limited 50,000 30%[note 4] Organic coconut oil for baby skincare Touker Suleyman
Episode 7 4 September 2016 Jamie Lawter Kidsflush 40,000 40% Musical flushing button for children Touker Suleyman
Episode 8 28 December 2016 Steven Davis and Matthew Allen Active Away 25,000 20%[note 5] Tennis holiday provider Peter Jones
Episode 9 1 January 2017 Rachel Day and Merry Whitaker Love Keep Create 50,000 10% Keepsake clothing company Deborah Meaden
Episode 10 8 January 2017 Vincenz Clemt and Raj Sark Lupo[note 6] 100,000 30% Bluetooth finder and tracker Peter Jones
Episode 11 15 January 2017 Oliver Gauci Love Me Beauty 80,000 8% Beauty products subscription service Nick Jenkins and Sarah Willingham
Episode 12 29 January 2017 Agostino Stilli and Luca Amaduzzi CYCL WingLights 45,000 12.5% Detachable bicycle indicators Nick Jenkins
Episode 13 5 February 2017 Andrew Watmuff Watmuff & Beckett 75,000 20%[note 7] Fresh soup and risotto business Nick Jenkins
Episode 14 12 February 2017 Sinead and Adam Murphy Shnuggle 75,000
(received 100,000)
25%[note 8] Baby bath and bed products Touker Suleyman
Episode 15 19 February 2017 John Kershaw M14 Industries 80,000 20% Dating app platform Peter Jones and Nick Jenkins
Episode 16 26 February 2017 Simon Heap[58] Rugged Interactive 100,000 30%[note 4] Motivational fitness technology Peter Jones and Deborah Meaden
  1. Drops to 20% once initial investment is repaid.
  2. Option to buy back 10% in 18 months' time.
  3. Option to buy back 10% of the company for £75,000 in 12 months' time.
  4. Drops to 25% once initial investment is repaid.
  5. Drops to 15% once initial investment is repaid.
  6. Investment did not go through as some issues arose after airing, during due diligence.
  7. 10% can be bought back if turnover and profit figures are achieved.
  8. If targets are met in the coming year, then 10% can be bought back.

Series 15

Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and Fate

    Series 16

    Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and Fate
    Episode 13 13 January 2019 Robert Milder Van de Sant 70,000 15% Sustainable furniture made from ocean bound plastics Deborah Meaden

    Series 17

    Episode First aired Entrepreneur(s) Company or product name Money requested (£) % Description of product Investing Dragon(s) Website and Fate
    Episode 1 11 August 2019 Tom Keen Flush Brush 50,000 50%[note 1] Alternative Toilet Cleaner Touker Suleyman and Sara Davies
    Episode 1 11 August 2019 Katy Foxcroft and Gillian Robson Tancream 75,000 25%[note 2] Sun Block and Moisturiser Touker Suleyman and Sara Davies
    Episode 2 18 August 2019 Jacqueline Barleycorn and Matt Hunt The Great British Porridge Company 60,000 22% Porridge Tej Lalvani
    Episode 2 18 August 2019 Sean McGarry The ShowerGem 100,000 24% [note 3] Rust Proof Shower Organiser Tej Lalvani and Sara Davies and Touker Suleyman
    Episode 2 18 August 2019 Oliver and Ruth Churchill Gowns 60,000 22% Graduation gown rentals Deborah Meaden
    Episode 3 25 August 2019 Hanna Sillitoe hannasillitoe skin care products 50,000 20% Skin Care Product Tej Lalvani and Peter Jones [195]
    Episode 3 25 August 2019 Will Chew Mak Tok 60,000 33% Mak Tok Chilli paste Sara Davies
    Episode 4 1 September 2019 Ben Smith Fine Diet App 70,000 25% Mobile Dieting app Theo Paphitis [note 4]
    Episode 4 1 September 2019 Wayne Taylor Re Hook 50,000 25% Bicycle tool Deborah Meaden
    Episode 5 8 September 2019 Teirnan Mccorkell Pipe Easy 41,000 30% Pipe Fitting tool Sara Davies
    Episode 5 8 September 2019 Daniel Gray War Paint 70,000 12% Make up for men Peter Jones and Tej Lalvani [note 5]
    Episode 6 15 September 2019 Richard Brook Sockitz 100,000 40% Electrical protection shields Deborah Meaden and Theo Paphitis [note 4][note 6]
    Episode 7 22 September 2019 Stephen Conway Pure Heavenly Limited 75,000 20% Reduced Sugar Vegan and Gluten Free Chocolate Peter Jones [note 7]
    Episode 8 22 Dec 2019 Matt, Will, and Ed Dinoski 50,000 12.5% Animal Themed Ski Suits Peter Jones [206]
    Episode 8 22 Dec 2019 Claudia Negoescu Imperial Candles 100,000 40% Jewelry Bath Bombs and Candles Tej Lalvani and Touker Suleyman [207]
    Episode 9 24 Dec 2019 Paul and Sarah Alexander Drynks Unlimited 125,000 7.5% Alcohol-free Drinks Sara Davies [208]
    Episode 9 24 Dec 2019 Von Sy Nimble 85,000 39% Plant-based Baby Products Tej Lalvani, Touker Suleyman, and Sara Davies [209]
    Episode 10 15 March 2020 Rutger Bruining and Theo Brainin StoryTerrace 90,000 5% Personal Biographer Tej Lalvani [210]
    Episode 10 15 March 2020 David and Julie Gray Viper Clip 80,000 25% Fully Insulated Cable Staple Deborah Meaden [211]
    Episode 11 22 March 2020 Jess and Philip Brain Fud Drinks 50,000 30% Natural Energy Drinks Peter Jones [212]
    Episode 11 22 March 2020 Ross Lamond Bug Bakes 50,000 35% Insect Protein Dog Food Touker Suleyman [213]
    Episode 12 29 March 2020 Eric and Hugo Lemuro 75,000 25% Phone Camera Lenses Deborah Meaden [214]
    Episode 12 29 March 2020 George Hintzen TOAD.ai 100,000 10% Outdoor Advertising Software Tej Lalvani [215]
    1. Investment split at 25% per Dragon.
    2. Investment split at 12.5% per Dragon.
    3. Investment split at 8% per Dragon.
    4. Theo Paphtitis standing in for Touker Suleyman.
    5. Two dragons agree to a joint investment of 6% each
    6. Two dragons agree to a joint investment of 25% each reducing to 20% each when their initial investment was paid back
    7. Peter Jones will reduce his investment down to 15% once £100,000 is paid back

    Ratings

    Episode ratings from BARB.[59]

    Series 1

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    14 January 2005N/AN/A
    211 January 2005N/AN/A
    318 January 2005N/AN/A

    Series 2

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    115 November 20052.2223
    222 November 20052.3319
    329 November 20052.2918
    46 December 20052.4616
    513 December 20052.4117
    620 December 20052.7910

    Series 3

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    13 August 20062.521
    210 August 20062.484
    317 August 20062.881
    424 August 20063.031
    531 August 20063.031
    67 September 20063.351
    714 September 20063.382
    821 September 20063.901

    Series 4

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    17 February 20073.383
    214 February 20073.169
    321 February 20073.692
    428 February 20073.424
    57 March 20073.534
    621 March 20073.561

    Series 5

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    115 October 20073.221
    222 October 20072.896
    329 October 20073.293
    45 November 20073.565
    519 November 20073.313
    626 November 20072.669
    73 December 20073.144
    810 December 20073.581
    918 December 20073.424
    1025 December 20072.1424

    Series 6

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    121 July 20083.852
    228 July 20083.291
    34 August 20083.741
    411 August 20083.731
    518 August 20083.842
    625 August 20083.621
    71 September 20083.951
    88 September 20083.891

    Series 7

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    115 July 20093.183
    223 July 20093.344
    329 July 20093.363
    45 August 20093.373
    51 August 20092.935
    619 August 20093.492
    726 August 20094.241
    82 September 20094.041

    Series 8

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    114 July 20103.252
    221 July 20103.273
    326 July 20103.024
    42 August 20103.173
    59 August 20103.171
    616 August 20103.112
    724 August 20103.171
    831 August 20102.983
    96 September 20103.131
    1013 September 20102.822

    Series 9

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    131 July 20114.392
    27 August 20114.191
    314 August 20113.271
    421 August 20113.721
    528 August 20113.204
    64 September 20113.083
    712 September 20112.266
    819 September 20112.176
    926 September 20112.467
    103 October 20112.455

    Series 10

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    19 September 20122.175
    216 September 20121.919
    323 September 20122.059
    430 September 20121.6614
    57 October 20121.9610
    614 October 20121.9112
    721 October 20122.198
    828 October 20122.0012
    911 November 20121.6330
    1018 November 2012N/AN/A
    1125 November 20121.6527
    122 December 20121.9116
    Christmas Special27 December 2012N/AN/A

    Series 11

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    111 August 20133.371
    218 August 20133.361
    325 August 20132.652
    41 September 20132.186
    58 September 20132.474
    615 September 20132.586
    726 January 20142.793
    82 February 20143.132
    99 February 20143.122
    1016 February 20143.005
    1123 February 20143.155
    122 March 20143.263

    Series 12

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    120 July 20142.633
    227 July 20142.474
    33 August 20142.595
    410 August 20142.523
    517 August 20142.912
    624 August 20142.363
    725 January 20152.884
    81 February 20152.804
    98 February 20152.835
    1015 February 20152.875
    1122 February 20153.103
    1215 March 20152.456

    Series 13

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    112 July 2015N/AN/A
    219 July 2015N/AN/A
    326 July 20152.842
    42 August 20153.471
    59 August 20153.611
    616 August 20153.161
    723 August 20153.231
    830 August 20152.554
    96 September 20152.396
    1027 December 20152.429
    113 January 20162.912
    1210 January 20162.943
    1324 January 20162.605
    1431 January 20162.686
    1521 February 20162.533

    Series 14

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    124 July 20163.371
    231 July 20163.061
    37 August 20162.774
    414 August 20162.3413
    521 August 20163.433
    628 August 20162.824
    74 September 20162.675
    828 December 20162.0416
    91 January 20172.3112
    108 January 20172.793
    1115 January 20172.892
    1229 January 20172.682
    135 February 20172.632
    1412 February 20172.722
    1519 February 20172.642
    1626 February 20172.791

    Series 15

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    120 August 20172.821
    227 August 20172.292
    33 September 20172.771
    410 September 20172.461
    524 September 20172.442
    61 October 20172.642
    78 October 20172.394
    815 October 20172.394
    926 December 20172.123
    1014 January 20182.1610
    1128 January 20182.414
    124 February 20182.384
    1311 February 20182.832
    1418 February 20182.803

    Series 16

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    112 August 2018[60]2.921
    219 August 2018[61]3.161
    326 August 2018[62]3.321
    42 September 20183.041
    59 September 20183.081
    616 September 20183.102
    74 November 20182.124
    811 November 20182.575
    925 November 20182.346
    102 December 20182.177
    1123 December 20182.298
    126 January 20192.437
    1313 January 20192.861
    1427 January 20192.583
    153 February 20192.682

    Series 17

    Episode no.AirdateViewers
    (millions)
    BBC Two
    weekly ranking
    111 August 20193.071
    218 August 20192.842
    325 August 20192.343
    41 September 20192.531
    58 September 20192.821
    615 September 20192.701
    722 September 20192.791
    822 December 20192.268
    98 March 20202.266
    1015 March 20202.564
    1122 March 20203.063
    1229 March 20203.084
    135 April 20202.884
    1412 April 20202.685

    Special episodes

    Where Are They Now?

    Where Are They Now? is a companion series to the main programme, often broadcast after each respective series, taking a look back at some of the show's success stories – and biggest failures – and finding out what the participants are up to six months on.[63] The series began with a one-off two part special, broadcast on 21 and 28 December 2005, in which presenter Evan Davis reviewed the programme's success stories from series one and two, and looked at the entrepreneurs who received funds to market their ideas. Cameras followed Charles Ejogo, who planned to put umbrella vending machines in London Underground stations, jewellery designer Elizabeth Galton, magazine publisher Huw Gwyther and Rachel Lowe, whose London-based board game caught their eye. Following this, another one-off two part special was broadcast on 28 September – 8 October 2006. Later, two full series of the show were commissioned, with series one, of four episodes, being broadcast between 18 July and 2 August 2007.

    Series two, of five episodes, each following a respective dragon and their investments, was broadcast between 17 September and 24 October 2010.[64] Peter Jones' episode followed him meeting with Kirsty Henshaw, who made an emotional pitch in the Den when she came in with her frozen dessert business, and was determined to get her product on the supermarket shelves as soon as possible, and also meeting up with condiment king Levi Roots. Duncan Bannatyne's episode followed him as he travelled to the south of France to oversee his daughter's wedding, and then went back to work to follow up on some of his investments. Theo Paphitis' episode followed him as he took 90 employees to Greece for a week of team-building exercises, and also visited two companies he invested in to see how they were getting on. Series five, episode nine also featured at a look back at deals from the series, in a similar vein to Where Are They Now?.[65]

    Outside the Den

    Outside the Den takes a step back from the world of Dragons' Den, to take a personal look at the Dragons themselves, including personal and intimate interviews, a look behind their business credentials, and taking the cameras into their personal lives. Six episodes of the series have been produced – with the first set of five episodes airing between 27 October and 23 November 2008, and following Theo Paphitis, James Caan, Deborah Meaden, Peter Jones and Duncan Bannatyne in their own respective programmes. A further episode, focusing on new dragon Hilary Devey, was broadcast over three years later on 29 December 2011.

    The Best of Dragons' Den

    The Best of Dragons' Den focuses on presenter Evan Davis taking a look back at the best and worst pitches from the past series of the show, as well as revealing some unseen pitches that were so bad, they didn't make it to broadcast, and talking candidly with the Dragons involved. Two series of the show were produced, the first accompanying series two, with three episodes being broadcast between 19 January and 2 February 2006, and the second accompanying series six, with three episodes being broadcast between 23 February and 9 March 2009.

    Dragons' Den: On Tour

    Dragons' Den: On Tour was a series of five episodes which aired between 6 September and 7 October 2009. Each episode follows the Dragons (James Caan, Deborah Meaden, Peter Jones, Theo Paphitis and Duncan Bannatyne) as they travel by bus around the United Kingdom to find out what some of the budding entrepreneurs who had appeared on the show have been up to since, including success stories, awful failures, and some very obvious missed opportunities.

    Dragons' Den: Online

    Dragons' Den: Online was a special, online version of the show, which follows the same format as the main show, but is presented by Dominic Byrne, and features Shaf Rasul and Julie Meyer as the Dragons.[66] Instead of being set inside a Den, entrepreneurs pitch to the two Dragons via online video pitches, and subsequent interaction through webcam chat. The highest amount of money on offer is £50,000, which the Dragons can only individually invest in any one business. Episodes were posted weekly, for six weeks from 16 September 2009 to 7 October 2009, and viewers could participate by rating business plans before the two dragons offered their verdict.[67]

    Other programmes

    A number of one-off specials accompanying the broadcast of the main show have also been produced, often as Christmas specials or charity specials. The following eight programmes have been aired thus far:

    # Title Original airdate Prod. code
    11"Junior Dragon's Den[68]"16 November 2007 (2007-11-16)CIN1
    A special Junior edition of the show in which youngsters pitch ideas for money exclusively for Children in Need. Investments on offer include a "Look for Loneliness" pack, with stickers, trophies and branded 'friendship' stops, where £5,000 is required, and a selection of guinea pig and hamster houses, where £1,000 is required.
    22"The Survival Guide"25 December 2007 (2007-12-25)XMAS1
    Evan Davis looks to find ten different ways that entrepreneurs can impress the Dragons. He also talks to a number of celebrity fans of the show, and also talks to some of the entrepreneurs who have pitched their ideas in the den.
    33"Around The World"25 December 2008 (2008-12-25)XMAS2
    Evan Davis takes a look at the different versions of the show broadcast around the world, including the original Japanese version, the American spin-off American Inventor, starring our very own Peter Jones, and an Australian version.
    44"Dragon's Give Back[69]"15 November 2009 (2009-11-15)CIN2
    The Dragons' pledge to turn a run-down community centre in a South London estate into a high-tech children's centre of the future for Children in Need. Picking up tools for the first time and getting their hands dirty, can they make a miracle happen with their latest investment?
    55"Celebrity Dragons' Den"16 March 2010 (2010-03-16)SPR1
    A special celebrity edition of the show, exclusively for raising money for sport Sport Relief. Some of the country's best known celebrities pitch their ideas to the Dragons for charity donations – but will any succeed in gaining investment?
    66"Come Dine With The Dragons[70]"16 November 2010 (2010-11-16)CIN3
    The Dragons take part in their own special edition of Come Dine with Me, the winner of which donates £20,000 to each of the charities selected by the dragons. But who will cook the best meal? And who will suffer a culinary distaster?
    77"Dragons Den Meets The Apprentice[71]"17 November 2011 (2011-11-17)CIN4
    Apprentice star Alan Sugar turns up in the Den looking for investment in his latest project. But will any of the Dragons be generous enough to part with their cash? Or does he have a few foul-mouthed words up his sleeve for his potential investors?
    88"Christmas Dragons' Den"23 December 2012 (2012-12-23)XMAS3
    For the first time ever, a number of entrepreneurs arrive in the den to pitch seasonal ideas, including Christmas decorations, gifts, film experiences and much more. But are the Dragons feeling festive enough to part with their cash for a seasonal business?
    99"Top Gear in Dragons' Den"27 January 2013 (2013-01-27)TG1
    A special skit, featured during the first episode of the nineteenth series of Top Gear, in which presenter Jeremy Clarkson pitches up in the den looking for investment for his P45, a "car suit" that is designed to be the smallest roadworthy car in the history of motoring. Bannatyne offers Clarkson £1 for 1%.

    Pitches to Riches

    Dragons' Den: Pitches to Riches reviews some of the more memorable and successful pitches.

    Airdate Presenter
    28 February 2016 Richard Osman
    31 December 2016 Richard Osman
    30 December 2018 Steph McGovern
    24 December 2019[72] Angela Scanlon

    Successful people

    Some contestants have gone on to reach the market with their products despite being turned down by the Dragons and have met with a range of success. Examples include: hungryhouse.co.uk, a website for online ordering of home delivered takeaway food; Destination London, a board game; the Tangle Teezer, a hairbrush designed to smooth knotted hair;[73] Trunki, travel luggage designed for children;[74] and the BarbeSkew, a rotisserie barbecue.[75]

    Rejected offers

    In Series 2, Danny Bamping accepted an offer of £100,000 for 30% of his company Bedlam Puzzles, offered in a joint deal with both Rachel Elnaugh and Theo Paphitis investing. He rejected it after filming, claiming that he had a stronger vision for the company than either of his investors.[76]

    In Series 3, Fenella Lindsell and Lara Goodbody rejected an offer from Richard Farleigh of £200,000 for 30% of their Yogabugs workout company. They also rejected an offer of £100,000 for 15% of the business made by Peter Jones, in a joint deal with Farleigh, and left the den without investment.

    Tamlyn Thompson rejected Richard Farleigh's offer of £250,000 for 50% ID Scan Biometric.[77]

    In Series 6, Episode 2, an entrepreneur rejected a £255,000 investment for 40% equity in Diamond Geezer, an online jewellery retailer. At the time, this was the largest investment offered on the show.[78]

    In Series 10, Michael and Joe Smith rejected an offer of £50,000 for 50% of their wheelbarrow accessory company, offered by Duncan Bannatyne, and again rejected an offer for the same amount of money and equity, split equally between Duncan Bannatyne and Hilary Devey. Also in series 10, Dustin Toland rejected an offer of £100,000 from both Deborah Meaden and Theo Paphitis for 45% of his company Gigwam, a tent system for outdoor events.[79] In Episode 8, A to E Training & Solutions Ltd turned down an offer for £50,000 from Duncan Bannatyne for 32% of their resuscitation and life support business.

    In Series 11, Duncan Bannatyne offered £50,000 to Linkee Ltd for 40% of its board game business, but the owners were unwilling to negotiate with Bannatyne and rejected the offer. Also in Series 11, Deborah Meaden offered Tim Morgan £100,000 for 15% of his mountain trike company, which was rejected. In Series 11, two entrepreneurs rejected a combined offer from Peter Jones and Duncan Bannatyne of £130,000 for 50% of their wool bedding company Baavet. In the final episode of Series 11, after accepting Peter Jones and Deborah Meaden's offer of £50,000 for 40% (later 30%) of his company Bobo Buddies, James Roupell rejected the deal after filming.[80]

    In Series 12, Daniel and Mat of Pure Pet Food[81] turned down both Deborah Meaden and Kelly Hoppen's offers of £40,000 for 30% and 20% respectively.[82] Also in Series 12, owner of gourmet marshmallow company Mallow & Marsh, Harriet Pleydell-Bouverie, turned down both Peter Jones and Deborah Meaden who wanted 40% and 33⅓% of the company respectively in exchange for £65,000 (later £80,000 from Jones).[83] In Episode 10, Cally Russell rejected Peter Jones' offer of £75,000 for 20% of his company Mallzee, a mobile shopping app, even after Jones offered to drop his share to 15% once the investment was returned.

    In series 13, Ellen Green, director of the Blue Badge Company, declined Touker Suleyman's offer of £70,000 for 35% of her company.[84] Also in Series 13, Jo Hilditch rejected Peter Jones' offer of £50,000 for 30% of her wine-making company, British Cassis. In episode 10 of the same series, Roy Fitter rejected Peter Jones' offer of £80,000 for 30% of his company, Ram Training Ltd, a horror events company. In Episode 13, Yann Morvan and Richard Lee rejected Peter Jones and Nick Jenkins' offer of £75,000 for 30% of their portable drumming business Aerodrums.

    In Series 14, Sam Coley and Steve Pearce, co-founders of TickX, an event and ticketing search engine, rejected offers of £75,000 from Nick Jenkins and Peter Jones for 20% equity and one from Touker Suleyman for 15% as they felt the dragons had undervalued the company.[85] Since filming, the duo went on to raise £750,000 through 24Haymarket and launched a Facebook Messenger chatbot for live events.[86]

    In Series 16, Episode 15 the founder of AppyParking, Nick Hubert, pitched his parking app and software company to the Dragons at a valuation of £10m based on 2% equity for £200,000.[87] He was unsuccessful, declining two offers from Peter Jones and Nick Jenkins who counter offered for a 20% stake and a lower valuation of £1m.[87] In July 2019 AppyParking closed a Series A round of investment worth £7.6m from investors including Hyundai Motor Company and Sumitomo Corporation giving it a 2019 valuation of £50m after its 2019 round.[88]

    Criticism

    Sunday Mirror investigation

    Although the BBC has never made any secret of deals that succeeded or fell through, usually offering a follow-up in the final episode of the series, in September 2006 an investigation by the Sunday Mirror newspaper criticised the show, reporting that most of the deals were unfulfilled after the programmes were shot.[89]

    The article claimed that the Dragons either pulled out of the deals over minor technicalities, deliberately offered unfavourable terms to the entrepreneurs in an effort to make them withdraw, or simply broke off all contact with them after the recording. The Dragons defended their record, blaming the failures on the entrepreneurs themselves, claiming they were dishonest in their pitches. Duncan Bannatyne stated: "We don't hand over money to people who don't tell the truth." Theo Paphitis concurred: "I kept up my end of the bargain. The show is not about a cash prize, it is about us pledging to invest. But people must tell the truth. Simple."

    A BBC spokesman said: "After the initial agreement is made on camera, both parties enter a period of due diligence. Sometimes during this period the deals fall through."[90]

    The Sunday Telegraph research

    In February 2015, The Sunday Telegraph newspaper published a report that revealed that half of Dragons' Den investments fall through after the show once the cameras stop rolling.[91]

    The study, carried out by Tiger Mobiles, who unsuccessfully applied to appear on the show in 2008, looked in depth at all 143 businesses that won cash on the show between series 1 and 11, revealing just £5.8m of the £13m pledged was ever invested.[92]

    When quizzed about the numbers, Deborah Meaden defended her position informing the Telegraph: "I've had entrepreneurs with extremely unfortunate health issues, patent issues, and two or three silences where I never hear from them again." Meaden also added that "The world explodes for businesses after Dragons’ Den, they get offered better deals in some cases, or think they don’t need the Dragons. But what they find when the publicity dies down is that they still need help running the business."

    From Series 1 to 11 the research uncovered:

    • 76 out of the total 143 agreed investments never went through after the den.
    • 23 of the 143 business that successfully pitched are no longer trading.
    • Of the £13 million pledged by the Dragons, only £5.8 million was ever invested.
    • £250,000 is the highest amount ever successfully pitched for in the Den.
    • However, on the two occasions £250,000 was offered, neither investment went through after the show.
    • £100,000 is the most common investment figure asked for by pitchers (30 of 143 pitches)
    • £35,000 is the lowest ever amount offered for a successful pitch (for the youdoodoll); it was Deborah Meaden who invested.
    • Peter Jones was the most prolific investor, offering investment to 54 of the 143 businesses who successfully pitched on the show.
    • The highest amount of equity ever given away in the den was 79% by RKA Records, which has since renamed to Bannatyne Music Ltd.
    • The most common amount of equity given away in successful pitches was 40%, with 42 of 143 pitches giving up that share in their company.[93]

    Dan Forster, who compiled the research for Tiger Mobiles, claimed that the issue was less about the structure of deals and more about the kind of companies that the BBC invites to take part in the show. "The problem lies with the BBC, who, in a bid to keep the viewer count high, have turned the show into a contrived affair that’s more about viewer entertainment than genuine business success. They tend to pick pitchers who are TV-friendly rather than those who are investible with a healthy balance sheet." [94]

    A BBC spokesman commented on Forster's claims, saying: "We are proud of our record of achieving investment offers in the den and we look into every detail of a business before they are offered a slot on the show. The BBC plays no role in the deal after recording, and we accept that it is typical for some angel investments to fall down at the due diligence stage." [95]

    Departures

    Simon Woodroffe

    After only one series of the programme, Simon Woodroffe left the panel.

    Rachel Elnaugh

    Shortly before the launch of the second series in 2005, Rachel Elnaugh's company Red Letter Days went into administration and its remaining assets were bought by fellow dragons Peter Jones and Theo Paphitis. Although Elnaugh was at the helm before and at the time of the company's failure, she blamed the problems on the actions of the last CEO whom she appointed in 2002, whilst she took a non-executive role to have her fourth child. Following making only five investments over the course of two series, as a result of disputes with various Dragons, and the continuing uncomfortable position of the BBC allowing a perceived "failed" business person to continue investing on the show, she agreed to leave the Dragons' Den panel.[96]

    Doug Richard

    Shortly after the conclusion of the second series in 2005, Doug Richard announced his departure from the show.

    Richard Farleigh

    It was announced on 18 May 2007 that Richard Farleigh had been dropped from the series.[97] Farleigh's replacement was the British-Pakistani businessman James Caan.[98]

    James Caan

    Bannatyne claimed Pakistan-born Caan had an 'unfair' business advantage due to his non-domiciled tax status. He complained that, because Caan does not pay UK tax on his overseas earnings, he has more money to invest in his UK ventures. Caan told the London Evening Standard: "I do not apologise for my country of origin, Pakistan."[99] He also said he could not invest with anyone who had a criminal record – a reference to Bannatyne's having served a sentence in military prison when he was a teenager in the Royal Navy.[99] Bannatyne replied that Caan was 'playing the race card' and 'personalising the whole thing', and accused him of implying he was racist.[99] Only days before the filming of series 8, Bannatyne went on to Twitter, pointing out that Caan is chairman of the Big Issue, which employs sellers with criminal pasts, and asking how they could now work with their chief.[100] He brought the name of the Big Issue founder into the row by asking: 'Did John Bird know about James Caan's view on ex-prisoners when he gave him the chairman's role?'[100] On 7 January 2011, the BBC announced James Caan had quit the Dragons' Den panel. The BBC announced regret and sorrow over the exit and thanked him for his efforts over his four series in the show.[101] Clive Morgan of The Daily Telegraph criticised his departure, stating his exit was the show's loss and it would not be the same without him.[102] He was replaced by Hilary Devey in February 2011.[103]

    Hilary Devey

    In June 2012, it was announced that after only two series in the show, Hilary Devey would be departing the show to front her own business series for Channel 4. She appeared in the tenth series which aired in Autumn 2012. Devey was replaced by Kelly Hoppen for the eleventh series in 2013.[104]

    Theo Paphitis

    On 7 February 2013, Theo Paphitis said that he would be leaving Dragons' Den due to other commitments.[105][106] Paphitis was replaced by Piers Linney from Series 11 onwards. However, in Series 17 in 2019, Paphitis returned to the programme for four episodes, stepping in for Touker Suleyman on a temporary basis.

    Piers Linney

    Linney announced that he would be departing the show at the end of series twelve, in order to focus on various other projects and work related to enterprise, diversity and inclusion, including his not-for-profit digital platform, workinsight.org

    Kelly Hoppen

    On 11 August 2013, Hoppen became one of the new dragons on BBC Two's Dragons' Den following the departure of Hilary Devey. On 23 January 2015, she announced her departure from the show after two series.

    Duncan Bannatyne

    It was announced in July 2014 that, due to "other business commitments", Bannatyne would be departing from the show.[107] His final appearance was in the last episode of series 12, in which he made an investment jointly with Peter Jones in a cash-and-carry business seeking finance for a new sports drink. This left Jones as the only remaining original Dragon.

    Sarah Willingham

    Willingham departed the show on 31 January 2017 after 2 series, confirming that she had decided to take a year out travelling with her family and was unable to take part in the programme.

    Nick Jenkins

    Jenkins confirmed he was leaving on 31 January 2017 alongside Sarah Willingham, also after 2 series.

    Jenny Campbell

    Campbell left Dragons' Den with her last episode airing on 3 February 2019. She put her leaving down to a need to focus on her new role at the Prince’s Trust Enterprise Fellowship Programme, as well as helping her sons Rik and Tom develop as entrepreneurs; and for that reason, she was out .[108] She was replaced in series 17 by Sara Davies.

    Spoofs

    Duncan Bannatyne appeared as himself in a recurring sketch in the ITV television show Al Murray's Multiple Personality Disorder titled "Duncan's Den", a parody of Dragons' Den, where Duncan is the only Dragon. Al Murray plays the role of Evan Davis, and in each successive sketch there is only one applicant, the hopelessly nervous and commercially inept, recent divorcee Carole Price, played by Laura Solon.

    Kayvan Novak created a parody of the show called "Lizard's Lair" for his character Terry Tibbs on an episode of his show Facejacker where unsuspecting entrepreneurs were led to believe they could receive an investment from Terry in a very similar style to Dragons' Den.

    Peter Jones, Deborah Meaden, and Duncan Bannatyne appear as themselves in a satirical dream sequence in a series 6 episode titled "Conned Out of Luck" of the BBC show, Hustle.

    The sketch show Harry & Paul has featured a series of parodies by Harry Enfield and Paul Whitehouse, where through careful editing the pair portray all the characters, including Davis (Whitehouse), the contestants unsuccessfully pitching various bizarre ideas (e.g. a 'kitten stomper' device) and a parodied cast of the Dragons. The emphasis is particularly on the entrepreneurs' names (e.g. 'Duncan Guillotine') and personalities (Meaden is simply 'The Grumpy Woman' – Enfield in drag). In one sketch parodying the banking crisis, Enfield's old character Tim Nice-But-Dim made an appearance and was revealed to be "obviously" the brother of 'Peter Jones (John Lewis)'. Enfield and Whitehouse brought back their portrayals of the characters for three Comic Relief sketches, where they play Victorian counterparts of the Dragons, and in each sketch, the entrepreneurs are in fact played by the actual Dragons presenting a modern item as an invention, with Jones presenting the toothbrush, Bannatyne and Caan presenting the toilet (or 'the Crapper'), and Meaden and Paphitis presenting the television.

    Dead Ringers parodied the show with strange investments such as a tramp wanting investment in tea and a sketch where a man wants £100,000 and his pitch is a gun. They also parodied Dragon responses with Rachel Elnaugh seeing a product which turns base metal to gold and saying "How do you make any money out of this?".

    The Talksport weekday afternoon show presented by Paul Hawksbee and Andy Jacobs has recently begun a weekly spoof slot wherein "Hilary Devey" (Jacobs) makes obvious comments to (absent) sporting personalities who have recently been in the news for making poor decisions. These comments usually deride said personality, ending with the Dragons' common final phrase, "I'm out!"

    The British sitcom The IT Crowd features a brief parody of the show in episode 5 of series 2.

    In one episode of the CBBC comedy series, Hotel Trubble, a man who is a spoof of Duncan Bannatyne, named Duncan Banana-Time, hosts an episode of Dragon's Den in the hotel. The other dragons are also spoofed: Peter Bones (Jones), Deborah Sneezed-In (Meaden) & Theo Profiterole (Pathitis), who was depicted as having a balloon with a face drawn on.

    Ricky Gervais referenced the show and impersonated Evan Davis and Duncan Bannatyne in his live stand-up show Fame. Gervais had also previously performed a sketch in the show Extras, which featured the current line-up of Dragons.

    Disney Channel's I Didn't Do It based their 5th episode on the concept featuring a show called Boardroom Barracudas where the characters demo their vegetable flavor enhancer.

    Peter Jones, Deborah Meaden, Nick Jenkins, Touker Suleyman and Sarah Willingham appeared as themselves in the first episode of the mockumentary series People Just Do Nothing when the protagonists visit the Dragons' Den to seek funding for their illegal pirate radio station. Jenkins offers them £50 to get out of the room.

    In the summer of 2015, The Scott Mills Show on BBC Radio 1 began a segment known as 'Instant Dragon's Den', where a caller is put through to the personal phone of Deborah Meaden, one of the TV show's current Dragons, with the caller then pitching their idea to Meaden, who always starts by asking how the caller got her number.

    In 2018, the American TV series Great News aired a scene in which there was a comparison to the American version, Shark Tank and a show named Pond Scum, a play on Dragon's Den.

    DVD release

    The first two series of the show are available to buy on DVD.[109] It is unknown whether the remaining series of the show will also be released.

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