Dream11

Dream11 is an Indian fantasy sports platform[3] that allows users to play fantasy cricket, hockey, football, kabaddi, and basketball.[4][5] In April 2019, Dream11 became the first Indian gaming company to enter the "Unicorn Club".[6]

For the mixed martial arts event in Japan, see Dream 11.

DREAM11
TypeSports
IndustryFantasy sports
Founded2008
FoundersHarsh Jain and Bhavit Sheth
Headquarters
Mumbai, India
Area served
India
OwnersDream Sports
Number of employees
542 (August 2020)
ParentDream Sports[1][2]
Websitewww.dream11.com

History

Dream11 was co-founded by Harsh Jain and Bhavit Sheth in 2008.[7][8][9][10] In 2012, they introduced freemium fantasy sports in India for cricket fans.[10] In 2014, the company reported 1 million registered users, which grew to 2 million in 2016 and to 45 million in 2018.[11][12] In April 2019, Steadview Capital completed secondary investment in Dream11. Apart from Steadview, Dream11's investors included Kalaari Capital, Think Investments, Multiples Equity and Tencent.[6]

Legality

In 2017, a case was registered against the company in an Indian High Court. The court, in its ruling, stated that playing the Dream11 game involves superior knowledge, judgement and attention. The Court also held that "the element of skill" had a predominant influence on the outcome of the Dream11 game. However, the law does not allow fantasy sports in a few Indian states like Assam, Odisha and Telangana[13] and Andhra Pradesh.[14] A challenge to this judgement was filed with the Supreme Court of India, which dismissed the appeal.[15] The judgement provided legality to the company and allowed them to run their operations throughout the country.[16]

Despite it being adjudged to be a "game of skill", experts believe that the company operates in the country's regulatory "grey area".[17][18] Dream11 is not available on the Google Play store for Android devices as Google does not allow apps that run cash contests.[19][20]

Partnerships

On 18 August 2020 Dream11 won the rights for the 2020 Indian Premier League sponsorship for ₹ 2.22 billion after technology company Vivo pulled out for a year.[21] In August 2020, The Board of Control for Cricket in India (BCCI), announced Dream11 as the Official Partner for the Indian Premier League.Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.

In October 2019, New Zealand Cricket (NZC) announced Dream11 as the title sponsor for the Super Smash domestic Twenty20 competition.[22] In January 2021, this partnership was extended for another six years until 2026.[23]

In 2018, Dream11 announced its partnership with ICC (International Cricket Council),[24] Pro Kabaddi League,[25] International Hockey Federation (FIH),[26] WBBL and BBL.[27] In 2018, through the above partnership, Dream11 introduced two new games on their platform viz., Kabaddi and Hockey.

In 2017, the company partnered with three leagues within cricket, football and basketball. Dream11 became the Official Fantasy Partner for Hero Caribbean Premier League, Hero Indian Super League and US professional basketball league National Basketball Association (NBA).[3] Later in the year, they partnered with the Indian Super League as their official Fantasy Football Partner.[28][29] In November 2017, the NBA, launched a fantasy basketball game in association with Dream11 and launched their official NBA fantasy game on their platform.[30][31]

Brand ambassadors

Cricketer Mahendra Singh Dhoni is the brand ambassador of Dream11 and launched the “Dimaag se Dhoni” media campaign during the 2018 Indian Premier League.[32] The company had first signed commentator Harsha Bhogle as their brand ambassador in 2017.[33] For 2019 IPL, Dream11 signed up seven cricketers and partnered with seven Indian Premier League franchise as part of its multi-channel marketing campaign.[34]

Format

Dream11 provides a fantasy gaming platform for multiple sports such as cricket, football, basketball, kabaddi, hockey, volleyball, handball and baseball. It is an online game where users create a virtual team of real-life players and earn points based on the performances of these players in real matches.[35] A user who scores the maximum points in their joined contests attains the first rank on the leader-board. Dream11 offers free and paid contests. A user has to pay a certain fee to join a contest and can win real cash.[36] To participate in a Dream11 game, a user must be at least 18 years old and needs to get their profile verified using their PAN.

References
  1. Laghate, Gaurav. "Dream Sports' FanCode launches fan merchandise store" – via The Economic Times.
  2. James, Nandana. "Dream11 is a proud homegrown brand, says Harsh Jain". @businessline.
  3. Gooptu, Biswarup (2018-04-19). "Internet giant Tencent in advanced talks to invest $100 million in Dream11". The Economic Times. Retrieved 2018-04-24.
  4. "How to setup your Dream11 app and earn money during this IPL 2018". The Indian Express. 2018-04-13. Retrieved 2018-04-24.
  5. "FoxyMoron bags the digital mandate For Dream11 - ET BrandEquity". ETBrandEquity.com. Retrieved 2018-04-24.
  6. "Steadview investment catapults Dream11 into Unicorn league". ETtech.com. Retrieved 2019-04-10.
  7. www.tofler.in. "Dream11 Gaming Zone Llp - Check Registration & Partner Details Online". Tofler. Retrieved 2021-01-29.
  8. "Fantasy sports unicorn Dream11 raises $225 million: Details here". Yahoo. Retrieved 2021-01-29.
  9. "Create a dream team". Bangalore Mirror. January 28, 2010. Retrieved 2021-01-29.
  10. Vaidya, Jaideep. "Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India". Scroll.in. Retrieved 2019-02-07.
  11. "Outlook India". Retrieved 2018-04-24.
  12. Laghate, Gaurav (2018-03-23). "How fantasy sports is becoming a multi-billion dollar business globally". The Economic Times. Retrieved 2018-04-24.
  13. "Telangana's Gaming act forbids fantasy cricket game Dream11". June 21, 2017.
  14. "Banned Announcement". Dream 11. Retrieved 29 September 2020.
  15. "Fantasy sports see an uptick with paid users, legal clarity during IPL - Times of India". The Times of India. Retrieved 2018-04-24.
  16. "SC rejects appeal to initiate criminal action against Dream11, does this end the debate on fantasy sports legality? - Gambling Laws". glaws.in. Retrieved 2018-04-24.
  17. Vaidya, Jaideep. "Game of skill in a regulatory grey area: How Dream 11 and premium fantasy sport is booming in India". Scroll.in.
  18. Singh, Kuwar. "A fantasy sports startup has entered the unicorn club thanks to India's IPL fever". Quartz India.
  19. Gooptu, Biswarup; Laghate, Gaurav (16 September 2020). "Dream11 anticipates more secondary transactions". The Economic Times. Retrieved 18 September 2020.
  20. "The rise & rise of Dream11, and fantasy sports gaming in India - Times of India". The Times of India. Retrieved 5 October 2020.
  21. "IPL title rights: Dream11 make three-year winning bid of approx Rs 230 crore per year". The Times Of India. 18 August 2020. Retrieved 18 August 2020.
  22. "Welcome to the Dream11 Super Smash". NZC. Retrieved 2 October 2019.
  23. "DREAM11 signs up with New Zealand Cricket for another six years". NZC. Retrieved 31 January 2021.
  24. Laghate, Gaurav (2018-11-14). "Dream11 becomes ICC's fantasy game partner". The Economic Times. Retrieved 2018-11-22.
  25. "Startup Street: How Dream11 Is Cashing In On India's Growing Love For Fantasy Sports". BloombergQuint. Retrieved 2018-11-22.
  26. "FIH announces a first-of-its-kind partnership with India's biggest sports game Dream11 | FIH". www.fih.ch. Retrieved 2018-12-19.
  27. "Dream11 announces partnership Australia's BBL". Business Standard India. 2018-12-14. Retrieved 2018-12-19.
  28. "Dream11 ropes in Happy mcgarrybowen for rebranding". The Drum. Retrieved 2018-04-24.
  29. "Tencent eyes $100 Mn investment in Fantasy sports platform Dream11". Entrackr. 2018-04-19. Retrieved 2018-04-24.
  30. "Dream11 selects FoxyMoron to strengthen digital presence". www.televisionpost.com. Retrieved 2018-04-24.
  31. "NBA and Dream11 to bring fantasy basketball to India". Indian Television Dot Com. 2017-11-02. Retrieved 2018-04-24.
  32. "Dhoni becomes brand ambassador of gaming platform". The Times Of India. 6 March 2018.
  33. "Dream11 releases new TVC #KheloDimaagSe with brand ambassador MS Dhoni".
  34. "Dream11 signs up with 7 IPL teams and 7 cricketers for marketing campaigns - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2019-04-10.
  35. "Play game on Dream11 app and earn money". Rajasthan Patrika. Retrieved 2018-04-24.
  36. "Leo Burnett Orchard wins the creative duties of Dream11". www.bestmediaifo.com. Retrieved 2018-04-24.
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