Dutch Fashion Awards

The Dutch Fashion Awards is an annual awards ceremony first organised by the Dutch Fashion Foundation in 2007.

Jury

An international jury of professionals representing a cross-section of the international fashion industry decide objectively which upcoming Dutch fashion designer they expect is most likely to bring his/her label onto the international market.

Nominations

Designers eligible to be nominated for the Dutch Fashion Awards need to match the following criteria:

The designer:

Graduated from a recognised (inter-)national fashion academy.
Owns the Dutch nationality, or has been living and working in the Netherlands for at least 5 years.
Runs his or her own registered enterprise.
Has developed at least five collections under his or her own label.
Shows a striking talent creating a fashion label with distinguished style and knows to present this convincingly.
Is nominated by at least 3 members of the Academy of Dutch Fashion Design.
Has already taken strategic steps onto the international fashion market.

Academy of Dutch Fashion Design

In order to guarantee an objective and independent vote, the Dutch Fashion Foundation invited a select group of national decision makers and key-players in fashion to serve on the Academy of Dutch Fashion Design. The members of the Academy of Dutch Fashion Design, including the winners of all previous editions of the Dutch Fashion Awards, each listed their individual top 10 of upcoming Dutch fashion designers, resulting in a pre-selection.

The members of the Academy of Dutch Fashion Design are: Amsterdam International Fashion Week, Arnhem Fashion Biennale, Dutch Fashion Foundation, Fonds BKVB, HTNK, Intres, Klavers van Engelen, Modefabriek, Modint, Monique van Heist, Prins Bernhard Cultuurfonds, Sjaak Hullekes and the World Fashion Centre.

From an international point of view the honorary member of the international jury then chooses the finalists who will present themselves and their label to the full international jury on the day of the event.

Editions

Dutch Fashion Awards 2010

The fourth edition of the Dutch Fashion Awards took place at the Grote Kerk in The Hague on 5 November 2010.

Nominees: Bas Kosters, Claes Iversen, Conny Groenewegen, Iris van Herpen, Marcha Hüskes

Jury members: Beppe Angiolini, Donald Potard, Mandi Lennard, Mauro Galligari, Mauro Marcos Fabbri

Award	Winner
Mercedes-Benz Dutch Fashion Award	Iris van Herpen
Dutch Fashion Incubator Award	Iris van Herpen
International Fashion Incubator Award	Bas Kosters
Dutch Fashion Accessory Award	Iris van Herpen
Dutch Fashion Icon Femme	Stacey Rookhuizen
Dutch Fashion Icon Homme	Jean Paul Paula

Mercedes-Benz Dutch Fashion Awards 2009

The third edition of the Mercedes-Benz Dutch Fashion Awards took place at the Grote Kerk in The Hague on 6 November 2009.

Nominees: Jeroen van Tuyl, Iris van Herpen, Sjaak Hullekes, Mada van Gaans, Bas Kosters

Jury members: Beppe Angiolini, Valentina Maggi, Jean Jacques Picart, Marc Gysemans, Wilbert Das

Award	Winner
Mercedes-Benz Dutch Fashion Award	Sjaak Hullekes
Dutch Fashion Incubator Award	Bas Kosters
Dutch Fashion Media Award	Iris van Herpen
Dutch Fashion Icon Femme	Bonnie Orleans Voss
Dutch Fashion Icon Homme	Ferry van der Nat

Mercedes-Benz Dutch Fashion Awards 2008

The second edition of the Mercedes-Benz Dutch Fashion Awards took place at the Beurs van Berlage in Amsterdam on 7 November 2008.

Nominees: Francisco van Benthum, G+N, Percy Irausquin, Jeroen van Tuyl, Monique van Heist, Mada van Gaans, Joline Jolink

Jury members: Christine Ellis, Terron Schaefer, Franck Jacquard, Paul Helbers, Andreina Longhi, Beppe Angiolini

Award	Winner
Mercedes-Benz Dutch Fashion Award	Monique van Heist
Dutch Fashion Incubator Award	Monique van Heist
Dutch Fashion Media Award	Monique van Heist
Dutch Fashion Icon Femme	Aynouk Tan
Dutch Fashion Icon Homme	Carlo Wijnands

Mercedes-Benz Dutch Fashion Awards 2007

The first edition of the Mercedes-Benz Dutch Fashion Awards took place at the Beurs van Berlage in Amsterdam on 1 November 2007.

Nominees: Francisco van Benthum, Spijkers en Spijkers, Mada van Gaans, Klavers van Engelen, Jeroen van Tuyl, Jan Taminiau, Daryl van Wouw

Jury members: Maria Luisa Poumaillou, Valentina Maggi, Bernadette Whitmann, Christine Ellis, Cecilia Jesi Ferrari, Barbara Franchin

Award	Winner
Mercedes-Benz Dutch Fashion Award	Klavers van Engelen
Dutch Fashion Icon Femme	Carice van Houten
Dutch Fashion Icon Homme	Ruud van der Peijl

Sources

2007-09-01, Reclameweek, ‘Mercedes is haute couture’
2007-11-02, NRC Handelsbald, ‘Duo wint Dutch Fashion Award’, Georgette Koning
2007-11-02, Het Parool, ‘Prijs Mercedes voor mode’
2008-09-13, Algemeen Dagblad, ‘Samenwerking ter promotie Nederlands modetalent’, Judith Kloppenburg
2008-11-11, Style.com, ‘Multiple Viktors, Rolfs at Dutch Fashion Awards’, Gudrun Wilcocks, http://www.style.com/stylefile/2008/11/multiple-viktors-rolfs-at-dutch-fashion-awards
2008-12-01, MOOD magazine, ‘Dutch Fashion Awards help Young designers’
2009-11-08, De Telegraaf, ‘Creaties Hullekes vallen in de smaak’, Michou Basu
2009-12-01, INDIE magazine, ‘A touch of Dutch’, Claudia Hubmann
2010-01-05, Het Parool, ‘Hulp voor starters in de mode’
2010-11-09, Vogue.com UK, ‘One to watch’, Lauren Milligan, https://web.archive.org/web/20110612024835/http://www.vogue.co.uk/news/daily/101109-iris-van-herpen-wins-award.aspx
2010-11-16, Milano Finanza, ‘Van Herpen vince l’edizione 2010 del Dutch Fashion Award’, Michela Zio