Emily Brooke

Emily Brooke (born November 1985) is a British inventor, industrial designer and entrepreneur known for having developed the Beryl (formerly Blaze) Laserlights used for Santander Cycles (the London bike rental scheme).[1]

Emily Brooke
Years active2011–present
Known forBeryl Laserlights

Beryl Laserlights

She developed the laser as part of a project in her final year at the University of Brighton and was entered into an entrepreneurship programme in Boston (funded by Santander). After graduating in 2011 she developed the project further by listing the concept on Kickstarter, gaining attention from Transport for London as well as securing funding from the family of Richard Branson.[2] Her firm, Blaze, was then successful in securing support from Santander who now use the lights on all of the bikes within the Santander Cycles scheme.[3] In May 2018, following a lawsuit from a US registered company also with the name Blaze, Brooke changed her company name to Beryl.[4]

References
  1. "BBC News – The inspiration behind a new bicycle light". Retrieved 5 October 2017.
  2. "The Guardian – Laserlight, the bright idea of a student behind a lifesaver for cyclists". Retrieved 5 October 2017.
  3. "TFL – Blaze Laserlights". Retrieved 5 October 2017.
  4. Knowles, Kitty. "Blaze Becomes Beryl: How The "Bosch of Bikes" Turned A U.S. Lawsuit Into A Positive". Forbes. Retrieved 10 July 2018.


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