Emily Falk

Emily B. Falk is an American psychologist, neuroscientist, and professor of communication at the Annenberg School for Communication at the University of Pennsylvania,[1] holding secondary appointments in psychology[2] and marketing.[3]

Biography

Falk received a Sc.B. in neuroscience from Brown University, an M.A. in psychology from the University of California, Los Angeles, and a Ph.D. in psychology from the University of California, Los Angeles.[4] Falk was an assistant professor of communication at the University of Michigan and a faculty associate of the University of Michigan Institute for Social Research,[5] before her appointment at the University of Pennsylvania.

Research

Falk directs the Communication Neuroscience Lab, a research laboratory that takes an interdisciplinary communication neuroscience approach to link neural activity to individual, group, and population behaviors.[6] Specific research lines include predicting behavior change (including changes in sunscreen use,[7] tobacco smoking,[8][9] and sedentary behavior[10]) following exposure to persuasive messages. Another line of research links neural responses to health messages to population level behavioral outcomes.[11][12]

Her most cited peer-reviewed research articles are:[13][14]

  • JB Bayer, NB Ellison, SY Schoenebeck, EB Falk . Sharing the small moments: ephemeral social interaction on Snapchat. Information, Communication & Society, (2016) 19 (7), 956-977. Cited by 295
  • EB Falk, ET Berkman, T Mann, B Harrison, MD Lieberman Predicting persuasion-induced behavior change from the brain Journal of Neuroscience (2010) 30 (25), 8421-8424. Cited by 279
  • EB Falk, ET Berkman, MD Lieberman From neural responses to population behavior: neural focus group predicts population-level media effects Psychological science (2012) 23 (5), 439-445 Cited by 243.

Awards and distinctions

Falk has received many awards for her work, including the 2012 NIH Director’s New Innovator Award, [15] the [16] the 2017 International Communication Association (ICA) Early Career Scholar Award (then known as the Young Scholar Award),[17] and the 2020 Affective Neuroscience Society (SANS) Early Career Award.[18]

References
  1. "Emily Falk, Ph.D. | Annenberg School for Communication". www.asc.upenn.edu. Retrieved 2019-08-10.
  2. "Emily Falk | Psychology". psychology.sas.upenn.edu. Retrieved 2019-08-10.
  3. "Emily Falk". Marketing Department. Retrieved 2019-08-10.
  4. "Emily Falk". www.scn.ucla.edu. Retrieved 2019-08-10.
  5. "Emily Falk receives NIH Director's New Innovator Award". Retrieved 2020-10-02.
  6. "Research – Communication Neuroscience Lab". Retrieved 2019-08-10.
  7. Falk, Emily B.; Berkman, Elliot T.; Mann, Traci; Harrison, Brittany; Lieberman, Matthew D. (2010-06-23). "Predicting Persuasion-Induced Behavior Change from the Brain". The Journal of Neuroscience. 30 (25): 8421–8424. doi:10.1523/JNEUROSCI.0063-10.2010. ISSN 0270-6474. PMC 3027351. PMID 20573889.
  8. Cooper, Nicole; Tompson, Steven; O'Donnell, Matthew B.; Vettel, Jean M.; Bassett, Danielle S.; Falk, Emily B. (April 2018). "Associations between coherent neural activity in the brain's value system during antfgooismoking messages and reductions in smoking". Health Psychology. 37 (4): 375–384. doi:10.1037/hea0000574. ISSN 1930-7810. PMC 5880700. PMID 29446965.
  9. Cooper, Nicole; Tompson, Steve; O'Donnell, Matthew Brook; Falk, Emily B. (2015). "Brain Activity in Self- and Value-Related Regions in Response to Online Antismoking Messages Predicts Behavior Change". Journal of Media Psychology. 27 (3): 93–109. doi:10.1027/1864-1105/a000146. ISSN 1864-1105. PMC 5650074. PMID 29057013.
  10. Strecher, Victor J.; Resnicow, Kenneth; An, Lawrence; Taylor, Shelley E.; Lieberman, Matthew D.; Kang, Yoona; Tinney, Francis; Cascio, Christopher N.; O’Donnell, Matthew Brook (2015-02-17). "Self-affirmation alters the brain's response to health messages and subsequent behavior change". Proceedings of the National Academy of Sciences. 112 (7): 1977–1982. Bibcode:2015PNAS..112.1977F. doi:10.1073/pnas.1500247112. ISSN 0027-8424. PMC 4343089. PMID 25646442.
  11. "Neuroimaging predicts influence of anti-smoking media campaign". News-Medical.net. 2019-01-09. Retrieved 2019-08-10.
  12. "Brain scans predict best anti-smoking images". Futurity. 2015-10-30. Retrieved 2019-08-10.
  13. "Communication Neuroscience Scholar Emily Falk Promoted to Full Professor | Annenberg School for Communication". www.asc.upenn.edu. Retrieved 2019-08-10.
  14. "Emily B. Falk - Google Scholar Citations". scholar.google.com. Retrieved 2019-08-10.
  15. "NIH Director's New Innovator Award Recipients: 2012 Awardees". National Institutes of Health. Retrieved 2020-01-07.
  16. "DARPA YFA Class of 2015" (PDF). Defense Advanced Research Projects Agency. Retrieved 2020-01-07.
  17. "ICA Early Career Scholar Award". International Communication Association. Retrieved 2020-01-07.
  18. "SANS Awards". Social Affective Neuroscience Society. Retrieved 2020-01-07.
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