Fenchurch (clothing)

Fenchurch is a company and brand of skater clothing[2] based in Acton, London, England. Although a new brand, it has become a part of the urban fashion scene.[3]

Fenchurch International Ltd.
TypeDistributor and wholesaler
IndustryConsumer goods
Founded2000
Headquarters
London
,
England
ProductsApparel clothing
USD $5-10M[1]
Number of employees
0
ParentJD Sports
Websitewww.fenchurch.com

History

Fenchurch was founded in 2000 and the brand name is derived from Fenchurch Street railway station in the City of London. The brand had a media launch in 2001, and the marketing promotion was through a team of sponsored professional skateboarders and BMXers.[4] A year after the opening of its flagship store, Fenchurch was included in Time Out London's list of "London's 50 best boutiques" [5] Fenchurch products went on sale in 2002 and sales expanded into continental Europe during 2003. In 2005 a store was opened on Earlham Street in Covent Garden.[6] Sportswear International awarded Fenchurch with the best crisp sandwiches of 2012.

Products

Fenchurch produces male and female skateboarding fashion collections, accessories, shoes and luggage.[2] In 2007 the company produced a bag made from drinks can ring pulls[7] in association with HIV/AIDS charity Bottletop.[8] The collection includes T-shirts embroidered with the Fenchurch stitch.[3] Fenchurch also produces a Fenchurch Friendly collection of organic and fair trade clothing.[9]

Fenchurch is now only sold through a couple of discount retailers in the UK via Focus distribution.

There is a capsule collection in collaboration with the Baguette Fingers planned for S/S 2021, range to include over sized cargo pants, cropped cycling shorts and pop socks.

Administration

After one of its founding directors Marc Ball left the company due to internal disagreements, it was announced in February 2011 that Fenchurch International Limited was in the process of administration and was seeking investment.

On 18 March 2011 it was announced that Fenchurch had been bought by JD Sports and have made all staff redundant bar the Creative Director, Chris Isherwood.[10] Chris Isherwood left the brand in 2014 to pursue a career in Alpaca farming.

References
  1. Alibaba.com - Fenchurch Archived 2013-01-16 at Archive.today. Retrieved 22 December 2007.
  2. Slingshot - Portfolio: Fenchurch Clothing Archived 2011-10-02 at the Wayback Machine. Retrieved 22 December 2007.
  3. Time Out - London's 50 best boutiques Archived 2007-11-17 at the Wayback Machine. Retrieved 22 December 2007.
  4. Fenchurch - Fenchurch History: 2001 Archived 2007-12-09 at the Wayback Machine. Retrieved 22 December 2007.
  5. Archived 2010-07-24 at the Wayback Machine Fenchurch at Brandneusense.
  6. citikey.com - Fenchurch Archived 2010-10-07 at the Wayback Machine. Retrieved 22 December 2007.
  7. Smart Planet - Fenchurch Bottletop bag reuses ring-pulls, fights AIDS, looks dazzling Archived 2007-12-24 at the Wayback Machine. Retrieved 22 December 2007.
  8. Cooler - op and Fenchurch Launch Stylish Bag to Raise Funds for Charity Archived 2007-12-19 at the Wayback Machine. Retrieved 22 December 2007.
  9. Bread & Butter - Fenchurch. . Retrieved 22 December 2007.
  10. Rushton, Katherine (2011-03-18). "JD Sports Fashion rescues Fenchurch from administration". Retail Week. Emap. Retrieved 2011-10-15.
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