Firuz Kanatlı

Firuz Kanatlı (1932 – 18 October 2017) was a Turkish businessman and founder and honorary president[1] of the well known company Eti.

Firuz Kanatlı
Born1932
Eskişehir, Turkey
Died18 October 2017(2017-10-18) (aged 84–85)
Eskişehir, Turkey
NationalityTurkish
CitizenshipRepublic of Turkey
EducationGalatasaray High School
Alma materUniversity of Geneva
OccupationBusinessman
OrganizationEti
Known forEti
Spouse(s)Gülay Kanatlı (1958–2015)

He was born in Eskişehir, Turkey in 1932. He attended primary school until the third school year, after which he went to Galatasaray High School in Istanbul and graduated from there. He studied business administration at the University of Geneva in Switzerland. When he returned home, he started to work in his father's flour mill, the "Gümülcineli Flour Mill". The factory would later be renamed to "Kanatlı Flour Mill".

The dream of establishing his own business lead Kanatlı to search for a work branch. His grandparent's first millstone-flour mill "Gümülcine" (Turkish for Komotini, a city in East Macedonia and Thrace of Greece) led him to reconnect with his family history, and led him to the idea to produce pasta. Because sugar was easy to find in the sugar refinery nearby, he decided to branch out into the cookie business.

In that time, there was only cookie brands "Arı", "Ülker", "Besler", "Haylayf" and "İdeal", whose factories where all in Istanbul, however, he changed that and brought cookie production to Central Anatolia. He wanted to bring his cookies onto the market under the nameBal (Honey) but someone else had already claimed the rights to that trade mark.[2] Because of this, he created the brand "Eti" (Turkish for "Hittites") instead, and began producing under this name in 1962.

Personal life

Firuz Kanatlıs wife Gülay Kanatlı died on 4 August 2015 at the age of 73.[3]

Sources
  • "Firuz Kanatlı kimdir?". Yeni Şafak. 18 October 2017. Retrieved 20 April 2018.
  • "Firuz Kanatlı anlatıyor: Sabri Ülker'le ilk görüşmemizde tartıştık". Sözcü. 19 October 2017. Retrieved 20 April 2018.
  • "ETİ'nin kurucusu Firuz Kanatlı hayatını kaybetti (Firuz Kanatlı kimdir?)". NTV. 18 October 2017.

References
  1. Timuralp, Bilgin (2014). "The innovations and accelerations in Anatolian Journal of Cardiology" (PDF). Anatolian Journal of Cardiology: 321. Retrieved 20 April 2018.
  2. "ETİ'yi marka yaptı namaz kitabı yazdı". Yeni Şafak. 5 February 2016. Archived from the original on 5 February 2016. Retrieved 2 February 2014.
  3. "Eti'nin sahibi Firuz Kanatlı'nın eşi vefat etti". Hürriyet. 5 August 2015. Archived from the original on 20 August 2015. Retrieved 5 August 2015.
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