Fred Mogubgub

Fred Mogubgub (1928–1989) was an animator and painter who first came to attention through his films related to the pop art movement of the 1960s in New York City. In 1961 Mogubgub joined designer Pablo Ferro and Lew Schwartz to form Ferro, Mogubgub and Schwartz.[1] In 1964, he left the company to form Mogubgub, Ltd.

Style

Mogubgub's style is quick, staccato, jump-cut—an assemblage of cartoons and photographs that flash across the screen fast enough to be almost subliminal advertising. Among his clients are Ford, Coca-Cola and Life Savers. Mogubgub says he chooses his subject matter from 'American objects which stick out from the clichés you get drilled into you in school.' He was given the slogan "Have you ever heard anyone say 'no' to a Life Saver?" by the Beech-Nut people and made a pop commercial. A follow-up survey reported that the public recalled it more often than straight ads.[2]

Death

He died of bone cancer on Thursday at his home in Cliffside Park, N.J. He was 61 years old.

Commercial work

Fred created many animated films, television shows and advertising campaigns,[3] and several of his movies are in the collection of the Museum of Modern Art. He was known in the 1960s for his innovative fast-cut style and such offbeat commercials and films as Enter Hamlet[4][5] and The Pop Show [6] (latter featuring an unknown Gloria Steinem).[7] [8]

One of Mr. Mogubgub's best-known Pop artworks was a huge sign erected in midtown Manhattan in 1965 that read, Why Doesn't Someone Give Mogubgub Ltd. Two Million Dollars to Make a Movie? His works, ranging in style from abstract to realistic, were exhibited in many New York galleries, and his 25-by-30-foot fantasy, Virginia's Garden, was said to be one of the world's largest paintings. [9] [10]

Family

Mr. Mogubgub is survived by his wife, Virginia, and two sons, Fred Jr. and Sam, all of Cliffside Park, and by two sisters, Lorraine Simmons of Lenoir, N.C., and Dolores Corby of Ocean City, N.J.[11]

Selected filmography
  • Enter Hamlet (1965)
  • The Pop Show (1966)
  • American Pie (1972) [12]

References
  1. "Pablo Ferro: A Career Retrospective, Part 1". Art of the Title. 2014. Retrieved November 17, 2014.
  2. "The Story of Pop: What It Is and How It Came to Be". Newsweek. 1966-04-25. Archived from the original on 2009-06-02. Retrieved 2016-09-10.
  3. 1989 ads by Fred Mogubgub for TV Heaven 41 and Fred/Alan, New York
  4. Enter Hamlet-Internet Archive
  5. Cartoons Considered For An Academy Award-1965-Cartoon Research
  6. Independent Frames, Program 1: Exploded View-Quad Cinema
  7. Films by Fred Mogubgub-Cartoon Brew
  8. The Pop Show-Internet Archive
  9. This Is How Film Fundraising Worked Before Kickstarter-Cartoon Brew
  10. Michael Sporn Animation-Splog-Mogugub's O'Henry Bar
  11. New York Times Obituary March 11, 1989
  12. American Pie (1972)-TCM.com
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