Free Lives

Free Lives (Pty) Ltd is an independent South African video game developer based in Cape Town. Founded in April 2012 and lead by creative director Evan Greenwood, Free Lives is best known for creating the video game Broforce and has also developed the comedy game Genital Jousting and the virtual reality game Gorn. Free Lives is primarily published through the American publisher Devolver Digital.

Free Lives (Pty) Ltd
TypePrivate
IndustryVideo games
FoundedApril 2012 (2012-04)
FounderEvan Greenwood
Headquarters
Cape Town
,
South Africa
Key people
Products
Number of employees
16 (2018)
Websitefreelives.net

History

Background

Free Lives was founded in April 2012 by video game programmer and creative director Evan Greenwood and is based on a property that is part studio, part house in Cape Town, South Africa. The titles developed by Free Lives do not sell well on the African continent and the studio's audience lies predominantly in the United States, as well as Europe, South America, and China. Free Lives staff have showcased their products at various North American and European game conventions, and was part of the Sony press conference at E3 2017.[1] As of 2017, some of the Free Lives staff lives on-site, making use of a communal kitchen.[2]

Video games

Free Lives first got involved with the video game industry when the team entered Rambros, a pixel art 2D shooter game inspired by 1980s and 1990s action movies, in the April 2012 Ludum Dare game jam. Rambros was awarded for its graphics and humor at Ludum Dare, and Free Lives continued to expand and tweak the game in the following years. Rambros was soon renamed to Broforce and was made freely available on the Free Lives website the next year. Broforce was first officially released through Steam Greenlight in 2013,[3] and received a spin-off titled The Expendabros in 2014.[4] After one of the Free Lives team members met publisher Devolver Digital at the A Maze indie festival in Berlin, Devolver Digital signed the studio on and Broforce was published in 2015.[5]

Late 2016, Free Lives made the comedy game Genital Jousting available through the Steam Early Access program. In this multiplayer party game, players attempt to move flaccid, disembodied penises into disembodied anuses. Though Genital Jousting has been described as "extraordinarily juvenile", it was designed in part to deliver a sex-positive message to an audience that might not come to hear it otherwise. The studio stated in its developer blog that cisgender, heterosexual males are socialized not to discuss how they feel about anal sex or penises touching each other, and wrote: "we were highly motivated by the fact that Genital Jousting gave us a vehicle to have those discussions amongst ourselves."[6] Greenwood told The Sunday Times that "at heart, the game is a play on masculinity, an attempt to disrupt entrenched notions of male power and authority." The game would not be allowed on major console platforms such as Xbox or PlayStation.[2] When Genital Jousting was banned from livestreaming service Twitch, Nigel Lowrie of Devolver Digital contacted Steam to see if the game could be livestreamed through the platform's internal broadcasting system. Genital Jousting became the first game to be broadcast through Steam's live streaming feature.[7]

On 10 July 2017, Free Lives released the virtual reality game Gorn for the Oculus Rift and HTC Vive on Steam Early Access. Described as a "ludicrously violent VR gladiator simulator," Gorn features a physics-driven combat engine and a large amount of violent gore. Free Lives stated that they used the Early Access service in order to be able to expand the game with features players want to see.[8][9]

Success

In an interview with MyGaming, Greenwood stated that the studio had made approximately US$3 million off of Broforce sales by 2016.[10] The entire Free Lives team moved to Tamarin on the island nation of Mauritius for three months in late 2016, using the profit from their success with Broforce. Free Lives produced a video series here titled Game Jam Island, in which they documented their experience developing a video game on the popular vacation island.[11]

In January 2019, Genital Jousting became a finalist for the 2019 Independent Games Festival, under the Excellence in Narrative category.[12][13]

Published titles
Year Title Genre(s) Platform(s) Publisher(s)
2014 The Expendabros[4] Run-and-gun platform macOS, Microsoft Windows Devolver Digital
2015 Broforce Linux, macOS, Microsoft Windows, PlayStation 4, Nintendo Switch
2016 Yojimbrawl![14] Fighting Microsoft Windows Humble Bundle
2018 Genital Jousting Sports macOS, Microsoft Windows Devolver Digital
2019 Gorn Beat 'em up Microsoft Windows
Cricket Through the Ages Sports iOS, tvOS

References
  1. Akabor, Nafisa (12 October 2017). "Meet SA's game changers". Financial Mail. Archived from the original on 10 May 2018. Retrieved 3 May 2018.
  2. Jordan, Bobby (23 September 2017). "Game of penises: South Africa's latest online gaming sensation". The Sunday Times. Archived from the original on 4 May 2018. Retrieved 3 May 2018.
  3. Corriea, Alexa Ray (5 July 2013). "Broforce devs talk female heroes, 80s action appeal and cultural sensitivity to games". Polygon. Archived from the original on 11 May 2018. Retrieved 3 May 2018.
  4. López, Jorge (6 August 2014). "Broforce Muesta Su Nueva Expansión, The Expendabros". IGN. Archived from the original on 5 August 2018. Retrieved 19 November 2019.
  5. Chan, Stephanie (19 April 2018). "The IndieBeat: Why South African game developers are starting their own industry event". Venturebeat. Archived from the original on 26 April 2018. Retrieved 3 May 2018.
  6. Wales, Matt (18 January 2018). "Penis-based party game Genital Jousting leaves Early Access, gains a story mode". Eurogamer. Archived from the original on 10 May 2018. Retrieved 3 May 2018.
  7. Conditt, Jessica (2 February 2018). "A game about penises made Steam live streaming a reality". Engadget. Archived from the original on 30 April 2018. Retrieved 3 May 2018.
  8. Matulef, Jeffrey (11 July 2017). "BroForce and Genital Jousting dev just released a VR game". Eurogamer. Archived from the original on 11 May 2018. Retrieved 3 May 2018.
  9. Prescott, Shaun (27 June 2017). "Gorn is a ridiculously violent VR brawler by the Broforce studio". PC Gamer. Archived from the original on 10 May 2018. Retrieved 3 May 2018.
  10. Vermeulen, Jan (17 May 2016). "Broforce earned SA developer Free Lives over R30 million". MyGaming. Archived from the original on 26 May 2016. Retrieved 3 May 2018.
  11. Alexandra, Heather (26 September 2016). "Indie Game Devs Move Studio To Tropical Island For Three Months". Kotaku. Archived from the original on 10 May 2018. Retrieved 3 May 2018.
  12. Staff. "2019 Independent Games Festival reveals this year's finalists!". www.gamasutra.com. Retrieved 26 June 2020.
  13. Couture, Joel. "Road to the IGF: Free Lives' Genital Jousting". www.gamasutra.com. Retrieved 26 June 2020.
  14. LeClair, Kyle (2 December 2016). "December's Humble Monthly Bundle Brings Dragon's Dogma, Mordheim, More". Hardcore Gamer. Archived from the original on 2 July 2018. Retrieved 19 November 2019.
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