GM GEM platform

Global Emerging Markets, better known in acronym form as GEM, is the name of an automotive platform in use by General Motors for various vehicles sold in markets of the developing world, where many GM vehicles designed for the United States and wealthier parts of China are too expensive for most consumers.[1]

GM GEM platform
Overview
ManufacturerGeneral Motors
Also calledGlobal Emerging Markets
Production2016–present
Body and chassis
Class
Layouttransverse front engine, front-wheel drive
Chronology
Predecessor

Development of GEM in particular was largely done by GM's joint venture SAIC-GM in China.[2] It was developed by the GM-SAIC joint venture Pan Asia Technical Automotive Center (PATAC).[3] Creating the platform reportedly came at a cost of approximately 5 billion dollars to GM,[4] much of the funds for which were accumulated by exiting several unprofitable markets in Europe and Africa in 2017.[5][6]

History

Prior to 2015, GM primarily sold slightly refreshed versions of aging American models to developing markets.[7] These included the likes of the Chevrolet Lanos and Daewoo Lacetti, both of which have been manufactured well past the introduction of new models in their segments (since 2002 and 2003, respectively for these examples).[8][9] In August 2015, the conglomerate announced their plans to invest billions of dollars into the development of a singular platform for their secondary markets for introduction in the next 5 years.[10]

In September 2019, Chevrolet revealed the second generation Onix sedan, the first vehicle to be underpinned by the GEM platform.[11] GM anticipates that the markets in question will begin to outpace their established markets in new vehicle introduction from 2020 to 2030.[12]

Vehicles

The following vehicles either use this platform:

Current

Current

See also

References
  1. "GM bets it has a GEM of a plan to hit paydirt in emerging markets". Automotive News. 2019-04-16. Retrieved 2020-04-17.
  2. "General Motors future models - Chevrolet cars". www.just-auto.com. 2019-08-28. Retrieved 2020-04-21.
  3. "OEM Plant Details:General Motors Argentina, Rosario Plant[Argentina] - MarkLines Automotive Industry Portal". www.marklines.com. Retrieved 2020-04-21.
  4. "General Motors' future platforms - a go-to guide". www.just-auto.com. 2016-05-18. Retrieved 2020-04-17.
  5. "GM Finally Leaves Europe Behind". Bloomberg.com. 2017-03-09. Retrieved 2020-04-17.
  6. Chutel, Lynsey. "South Africa is taking its breakup with General Motors badly". Quartz Africa. Retrieved 2020-04-17.
  7. "GM takes a fresh look at emerging markets". Automotive News. 2015-08-02. Retrieved 2020-04-17.
  8. Gasnier, Matt. "Ukraine Full Year 2011: ZAZ Lanos leader, two Ladas on podium – Best Selling Cars Blog". Retrieved 2020-04-21.
  9. "Giving Birth: GM Launches Chinese Baojun Brand, Unveils 630 Sedan - Motor Trend WOT". 2013-10-05. Archived from the original on 2013-10-05. Retrieved 2020-04-21.
  10. LeBeau, Phil (2015-07-28). "GM targets emerging markets with new lineup". CNBC. Retrieved 2020-04-17.
  11. "Chevrolet Will Build North American-spec 2020 Onix in Mexico". www.carscoops.com. Retrieved 2020-04-17.
  12. "A Closer Look At How The GM GEM Platform Is Expected To Help Crack Emerging Markets". GM Authority. Retrieved 2020-04-17.
  13. "GM GEM Platform". GM Authority. Retrieved 2020-04-17.
  14. "GM Unveils a GEM for Emerging Markets". www.autobeatonline.com. Retrieved 2020-04-17.
  15. "New Chevy Tracker and Trailblazer Revealed in Sporty Redline Trim". www.carscoops.com. Retrieved 2020-04-17.
  16. OTO. "All-new Chevrolet Onix based on the GEM platform officially unveiled | Zigwheels". Oto. Retrieved 2020-04-17.
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